When evaluating attribution survey tools for Shopify stores, it's essential to consider how each platform aligns with your business needs. Below is a detailed comparison of Wootric and Asklayer, focusing on their features, pricing models, ease of use, integrations, customer support, and ideal customer profiles.
Wootric
Overview
Wootric is a customer experience management platform specializing in real-time Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) micro-surveys. It is primarily designed for B2B SaaS companies seeking to gather actionable feedback at critical customer journey points.
Features
- Survey Types: Offers NPS, CSAT, and CES surveys to measure customer sentiment.
- Delivery Channels: Supports web applications, mobile apps, email, links, and Intercom Messenger.
- Feedback Analysis: Provides auto-categorization of feedback themes and real-time text and sentiment analytics.
- Integrations: Integrates with platforms like Intercom, Zendesk, Freshdesk, Mixpanel, Salesforce, HubSpot, ServiceNow, Microsoft, and Heap.
- Advanced Features: Includes CXInsight™ analytics, custom dashboards, and reporting.
Pricing Model
Wootric offers tiered pricing based on the number of journey points and features:
- Professional: Designed for tracking a single metric (NPS, CSAT, or CES) with up to five seats.
- Growth: Supports multiple journey points with up to ten seats and premium support.
- Voice of the Customer: Includes all Growth plan features plus advanced analytics and custom reporting.
Specific pricing details are available upon request. (wootric.com)
Ease of Use
Wootric is designed for B2B SaaS companies, offering a user-friendly interface tailored to enterprise needs. The platform provides self-service support, with additional assistance available for higher-tier plans.
Integrations
Wootric integrates with various platforms, including Intercom, Zendesk, Freshdesk, Mixpanel, Salesforce, HubSpot, ServiceNow, Microsoft, and Heap, facilitating seamless data flow across systems.
Customer Support and Documentation
Wootric offers self-service support for the Professional plan, with premium support available for higher-tier plans. Comprehensive documentation and resources are accessible through their help center.
Ideal Customer Profile
Wootric is best suited for B2B SaaS companies aiming to measure and improve customer experience at critical journey points. Its advanced analytics and enterprise-level integrations make it ideal for organizations with complex customer experience management needs.
Asklayer
Overview
Asklayer is a Shopify-focused micro-survey and on-site feedback application designed to collect customer insights at multiple touchpoints, including post-purchase, links, email, and pop-ups. It aims to help Shopify store owners gather actionable feedback to enhance customer experience and drive growth.
Features
- Survey Types: Supports various question types, including single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, and CES/CSAT.
- Delivery Channels: Offers post-purchase surveys, link surveys, email surveys, and pop-up surveys.
- Feedback Analysis: Provides charting and reporting, NPS & CSAT score calculation, AI summaries, and AI action lists.
- Integrations: Integrates with Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, and over 5,000 other applications via webhooks.
- Advanced Features: Includes IP and location tracking, advanced page and user targeting, and branding removal.
Pricing Model
Asklayer offers several pricing tiers:
- Free: Includes 25 responses per month with unlimited surveys and basic integrations.
- Basic: Priced at $21 per month (billed annually), offering 2,400 responses per year and additional features.
- Standard: Priced at $44 per month (billed annually), providing 12,000 responses per year and all Basic plan features.
- Pro: Priced at $111 per month (billed annually), offering 36,000 responses per year and all Standard plan features.
Specific pricing details are available on their website. (asklayer.io)
Ease of Use
Asklayer is tailored for Shopify store owners, offering a user-friendly interface with easy setup and management of surveys. The platform provides a 7-day free trial with no credit card required, allowing users to explore features before committing.
Integrations
Asklayer integrates with Shopify, Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, and over 5,000 other applications via webhooks, enabling extensive customization and data synchronization.
Customer Support and Documentation
Asklayer offers a 7-day free trial with no credit card required, allowing users to explore features before committing. Comprehensive documentation and resources are accessible through their website.
Ideal Customer Profile
Asklayer is best suited for Shopify store owners seeking to collect customer feedback at various touchpoints to enhance customer experience and drive growth. Its integration with Shopify and user-friendly interface make it ideal for e-commerce businesses looking to implement attribution surveys.
Side-by-Side Comparison
| Feature | Wootric | Asklayer |
|---|---|---|
| Survey Types | NPS, CSAT, CES | Single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, CES/CSAT |
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
