When evaluating post-purchase survey tools, it's essential to consider how well they align with your business needs. Wootric and Delighted are two prominent platforms, each catering to different customer bases and offering unique features.
Wootric
Wootric is a real-time micro-survey platform designed for B2B SaaS companies, focusing on NPS, CSAT, and CES metrics.
Features
- Survey Delivery Channels: Supports web app, mobile app, email, link, and Intercom Messenger.
- Survey Targeting: Advanced targeting capabilities for precise survey deployment.
- Integrations: Offers integrations with platforms like Salesforce, HubSpot, and ServiceNow.
- Analytics: Provides CXInsight™ for text and sentiment analysis, along with custom dashboards and reporting.
Pricing
Wootric offers tiered pricing based on response volume and features:
- Professional: Designed for a single journey point with core survey functionalities.
- Growth: Covers multiple CX journey points with expanded reporting and integrations.
- Voice of the Customer: Includes all Growth features plus advanced analytics and custom reporting.
Specific pricing details are available upon request. (wootric.com)
Pros
- Comprehensive Analytics: Advanced tools for in-depth customer sentiment analysis.
- Scalability: Suitable for businesses aiming to scale their customer experience programs.
Cons
- Complexity: The array of features may require a learning curve for new users.
- Pricing: May be cost-prohibitive for smaller businesses or startups.
Best-Fit Customer Profile
Ideal for medium to large B2B SaaS companies seeking advanced analytics and scalability in their customer experience initiatives.
Delighted
Delighted is a straightforward survey tool tailored for e-commerce businesses, offering NPS, CSAT, and CES surveys via email and SMS.
Features
- Survey Delivery Channels: Primarily email and SMS.
- Survey Targeting: Basic targeting options suitable for e-commerce contexts.
- Integrations: Integrates with platforms like Shopify, Zendesk, and Slack.
- Analytics: Provides pre-built feedback reports and trend filters.
Pricing
Delighted offers several pricing tiers:
- Free: Includes 25 responses per month and 1 user.
- Starter: $19/month for 50 responses and 2 users.
- Growth: $39/month for 100 responses and 3 users.
- Advanced: $149/month for 250 responses and 5 users.
- Premium: $249/month for 500 responses and 10 users.
Additional features are available at higher tiers, including premium integrations and advanced analytics. (delighted.com)
Pros
- Affordability: Competitive pricing, especially for small to medium-sized e-commerce businesses.
- Ease of Use: User-friendly interface with quick setup.
Cons
- Limited Delivery Channels: Primarily email and SMS, which may not suit all customer bases.
- Basic Analytics: Lacks advanced analytics found in more comprehensive platforms.
Best-Fit Customer Profile
Ideal for small to medium-sized e-commerce businesses seeking an affordable and easy-to-use survey tool.
Side-by-Side Comparison
| Feature | Wootric | Delighted |
|---|---|---|
| Survey Delivery | Web app, mobile app, email, link, Intercom Messenger | Email, SMS |
| Survey Targeting | Advanced targeting capabilities | Basic targeting options |
| Integrations | Salesforce, HubSpot, ServiceNow, and more | Shopify, Zendesk, Slack, and more |
| Analytics | CXInsight™ with text and sentiment analysis, custom dashboards | Pre-built feedback reports, trend filters |
| Pricing | Professional, Growth, Voice of the Customer (pricing upon request) | Free, Starter ($19/mo), Growth ($39/mo), Advanced ($149/mo), Premium ($249/mo) |
Which to Choose
When deciding between Wootric and Delighted, consider the following:
For B2B SaaS Companies: If your business requires advanced analytics, scalability, and a variety of survey delivery channels, Wootric may be the better fit.
For E-commerce Businesses: If you're looking for an affordable, easy-to-use survey tool with essential features, Delighted could be more suitable.
Evaluate your specific needs, budget, and desired features to determine which platform aligns best with your business objectives.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
