When evaluating attribution survey tools for Shopify stores, Wootric, Delighted, and Qualaroo are frequently compared. Each offers unique features tailored to different business needs.
Wootric
Features
- Survey Types: NPS, CSAT, CES
- Delivery Channels: Web app, mobile app, email, link, Intercom Messenger
- Integrations: Intercom, Zendesk, Freshdesk, Mixpanel
- Analytics: Auto-categorize feedback themes
- User Profiles: Track individual customer feedback history
Pricing Model
- Professional Plan: One journey point, up to five seats
- Growth Plan: Three journey points, up to ten seats
- Voice of the Customer Plan: All features plus CXInsight™, text and sentiment analytics, custom dashboards
Pricing details are available on Wootric's pricing page.
Pros
- Comprehensive analytics
- Multiple survey delivery options
- User profile tracking
Cons
- Pricing may be higher for small businesses
- Some features require higher-tier plans
Best-Fit Customer Profile
Mid to large-sized businesses seeking in-depth analytics and multiple survey channels.
Delighted
Features
- Survey Types: NPS, CSAT, CES
- Delivery Channels: Email, SMS
- Integrations: Slack, Shopify, Zendesk
- Analytics: Real-time feedback analysis
- Customization: Branding, question logic
Pricing Model
- Free Plan: Up to 25 responses, 1 user
- Starter Plan: $19/month, 50 responses, 2 users
- Growth Plan: $39/month, 100 responses, 3 users
- Advanced Plan: $149/month, 250 responses, 5 users
- Premium Plan: $249/month, 500 responses, 10 users
Pricing details are available on Delighted's pricing page.
Pros
- Affordable for small businesses
- Easy setup
- Shopify integration
Cons
- Limited survey channels (email, SMS)
- Fewer advanced analytics features
Best-Fit Customer Profile
Small to medium-sized businesses needing straightforward survey tools with basic analytics.
Qualaroo
Features
- Survey Types: On-site micro-surveys
- Delivery Channels: Website nudges
- Integrations: Shopify, Google Analytics, Zapier
- Analytics: AI-powered sentiment analysis
- Customization: Survey design, targeting rules
Pricing Model
- Basic Plan: Starting at $80/month
- Pro Plan: Starting at $120/month
- Enterprise Plan: Custom pricing
Pricing details are available on Qualaroo's pricing page.
Pros
- Effective for on-site engagement
- Advanced sentiment analysis
- Shopify integration
Cons
- Limited survey channels
- Higher starting price
Best-Fit Customer Profile
E-commerce businesses focusing on on-site customer engagement and feedback.
Three-Way Comparison
| Feature | Wootric | Delighted | Qualaroo |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES | NPS, CSAT, CES | On-site micro-surveys |
| Delivery Channels | Web app, mobile app, email, link, Intercom Messenger | Email, SMS | Website nudges |
| Integrations | Intercom, Zendesk, Freshdesk, Mixpanel | Slack, Shopify, Zendesk | Shopify, Google Analytics, Zapier |
| Analytics | Auto-categorize feedback themes, user profiles | Real-time feedback analysis | AI-powered sentiment analysis |
| Customization | Survey design, targeting rules | Branding, question logic | Survey design, targeting rules |
| Pricing | Professional Plan: One journey point, up to five seats; Growth Plan: Three journey points, up to ten seats; Voice of the Customer Plan: All features plus CXInsight™, text and sentiment analytics, custom dashboards | Free Plan: Up to 25 responses, 1 user; Starter Plan: $19/month, 50 responses, 2 users; Growth Plan: $39/month, 100 responses, 3 users; Advanced Plan: $149/month, 250 responses, 5 users; Premium Plan: $249/month, 500 responses, 10 users | Basic Plan: Starting at $80/month; Pro Plan: Starting at $120/month; Enterprise Plan: Custom pricing |
| Best-Fit Customer Profile | Mid to large-sized businesses seeking in-depth analytics and multiple survey channels | Small to medium-sized businesses needing straightforward survey tools with basic analytics | E-commerce businesses focusing on on-site customer engagement and feedback |
Situational Recommendations
- For Small Businesses: Delighted's free plan and affordable pricing make it suitable for
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
