When evaluating NPS survey software for subscription commerce, it's essential to consider tools that align with the unique needs of subscription-based businesses. Wootric and Fairing are two platforms that cater to different aspects of customer feedback and experience management.
Wootric is a customer experience management platform that offers real-time Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. It focuses on collecting feedback at critical points in the customer journey to drive retention, engagement, and advocacy. Wootric integrates with various platforms, including Salesforce, Zendesk, Slack, Intercom, and HubSpot, enabling businesses to trigger surveys and act on data effectively. (wootric.com)
Fairing, formerly known as EnquireLabs, is a Shopify app designed for post-purchase attribution surveys. It specializes in collecting customer feedback immediately after purchase or on order confirmation pages, aiming to build customer profiles and attribution data. Fairing integrates with Shopify sales data, Google Analytics, Klaviyo, and other marketing platforms, providing deep analytics to inform marketing decisions. (zigpoll.com)
Comparison of Wootric and Fairing
| Feature | Wootric | Fairing |
|---|---|---|
| Core Features and Functionality | - Real-time NPS, CSAT, and CES surveys - Multi-channel feedback collection (web, mobile, email, SMS, Intercom Messenger) - Auto-categorization of feedback themes - Integrations with platforms like Salesforce, Zendesk, Slack, Intercom, and HubSpot |
- Post-purchase attribution surveys - Single-question surveys to build customer profiles - Integrations with Shopify, Google Analytics, Klaviyo, and other marketing platforms |
| Pricing and Value | - Professional Plan: $89/month - Growth Plan: Pricing available upon request - Voice of the Customer Plan: Custom pricing |
- Pricing starts at $49/month - 4.9 rating across 300+ reviews (tiergain.com) |
| Ease of Setup and Use | - User-friendly interface - Integrations with various platforms - Self-service support for Professional Plan; Premium support for Growth Plan |
- Designed for Shopify users - Easy integration with Shopify stores - Focused on post-purchase surveys |
| Integrations | - Salesforce - Zendesk - Slack - Intercom - HubSpot - Mixpanel - Segment |
- Shopify - Google Analytics - Klaviyo - Other marketing platforms |
| Customer Support and Documentation | - Self-service support for Professional Plan - Premium support for Growth Plan - Comprehensive documentation |
- Support tailored for Shopify users - Documentation available for setup and usage |
| Best-Fit Customer Profile | - B2B SaaS companies - Businesses seeking real-time customer experience insights - Companies needing multi-channel feedback collection |
- Shopify merchants - Subscription-based e-commerce businesses - Companies focusing on post-purchase customer feedback |
Which to Choose?
Wootric is well-suited for B2B SaaS companies and businesses that require real-time customer experience insights across multiple channels. Its integrations with various platforms make it ideal for organizations seeking to collect and analyze feedback at critical points in the customer journey.
Fairing is tailored for Shopify merchants, particularly those in subscription-based e-commerce. Its focus on post-purchase attribution surveys and integrations with Shopify and other marketing platforms make it a strong choice for businesses aiming to build customer profiles and inform marketing decisions based on post-purchase feedback.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional flexibility in gathering customer feedback.
