When evaluating survey tools for Shopify Plus merchants, it's essential to consider how each platform aligns with your specific needs. Wootric, Fairing, and Zigpoll each offer unique features tailored to different aspects of customer feedback collection.
Wootric vs Fairing vs Zigpoll for Shopify Plus merchants
Wootric, Fairing, and Zigpoll are three survey tools that Shopify Plus merchants often consider for gathering customer feedback. Each offers distinct features, integrations, and pricing structures, making it crucial to assess which aligns best with your business objectives.
Core Features and Functionality
| Feature | Wootric | Fairing | Zigpoll |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES | Post-purchase attribution | Post-purchase, on-site, exit-intent |
| Data Collection | Real-time feedback | Attribution data linked to marketing channels | Zero-party data collection |
| Analytics | Sentiment analysis, real-time dashboards | Deep attribution analytics | Custom reports, segment data by purchase behavior |
| Customization | Limited | Moderate | High |
| Shopify Integration | Limited | Native | Native |
Wootric specializes in real-time micro-surveys, including NPS, CSAT, and CES, primarily targeting B2B SaaS companies. Its focus is on customer experience metrics, offering sentiment analysis and real-time dashboards. However, its Shopify integration is limited, which may pose challenges for Shopify Plus merchants seeking seamless integration.
Fairing is designed for post-purchase attribution surveys, connecting customer feedback directly to marketing channels and purchase data. It provides deep analytics integrations, making it suitable for merchants aiming to fine-tune attribution models and improve marketing ROI. The setup process involves connecting multiple analytics tools, which may require a learning curve for those unfamiliar with such integrations.
Zigpoll offers a versatile survey solution with post-purchase, on-site, and exit-intent surveys, emphasizing zero-party data collection. Its native Shopify integration allows for easy setup and deployment, making it accessible for merchants without extensive technical expertise. The platform provides a clean, intuitive drag-and-drop survey builder, supporting various question types and customization options.
Pricing and Value
| Tool | Pricing | Free Plan | Best Fit |
|---|---|---|---|
| Wootric | Starts at $89/month | Yes, up to 1,000 responses/month | B2B SaaS companies focusing on customer experience metrics |
| Fairing | Custom pricing | No | Medium to large Shopify merchants focused on marketing attribution and ROI analysis |
| Zigpoll | Starts at $19/month | Yes, up to 200 responses/month | Small to medium Shopify merchants seeking versatile survey options |
Wootric offers a free plan for up to 1,000 responses per month, with paid plans starting at $89 per month. Its pricing is more suited for B2B SaaS companies, which may be a consideration for Shopify Plus merchants.
Fairing does not publicly disclose its pricing, indicating a custom pricing model. This approach may be more suitable for medium to large Shopify merchants with dedicated marketing teams focused on attribution and ROI analysis.
Zigpoll provides a free plan for up to 200 responses per month, with paid plans starting at $19 per month. Its transparent and affordable pricing structure makes it accessible for small to medium Shopify merchants seeking a range of survey options.
Ease of Setup and Use
| Tool | Setup Complexity | User Interface | Support |
|---|---|---|---|
| Wootric | Moderate; requires SDK or API integration | Minimalist dashboard, SaaS-centric | Email support, onboarding guides |
| Fairing | Moderate to high; needs analytics setup | Dashboard focused on attribution metrics | Email support, analytics documentation |
| Zigpoll | Easy; Shopify native app | Intuitive drag-and-drop UI, Shopify-friendly | Responsive chat support, step-by-step guides |
Wootric requires moderate setup, involving SDK or API integration, which may necessitate developer involvement. Its user interface is minimalist and SaaS-centric, with support provided via email and onboarding guides.
Fairing also requires moderate to high setup complexity, involving connecting multiple analytics tools and configuring attribution settings. This setup may be more suited for merchants with marketing teams familiar with analytics tools. Support is available via email, with documentation focused on analytics setups.
Zigpoll offers easy setup through its native Shopify app, allowing for quick deployment without extensive technical expertise. The user interface is intuitive, featuring a drag-and-drop survey builder, and support is responsive via chat and email, with detailed documentation and tutorials.
Integrations
| Tool | Shopify Integration | Other Integrations |
|---|---|---|
| Wootric | Limited native support | Zendesk, Salesforce, Intercom |
| Fairing | Native | Google Analytics, Facebook Ads, Klaviyo |
| Zigpoll | Native | Email marketing tools (e.g., Mailchimp, Klaviyo) |
Wootric has limited native Shopify integration, which may require additional setup for seamless data synchronization. It integrates with platforms like Zendesk, Salesforce, and Intercom.
Fairing offers native Shopify integration and deep analytics integrations with tools like Google Analytics, Facebook Ads, and Klaviyo, providing powerful attribution insights.
Zigpoll provides native Shopify integration and supports integrations with email marketing tools such as Mailchimp and Klaviyo, facilitating targeted campaigns based on survey responses.
Customer Support and Documentation
| Tool | Support Channels | Documentation Quality |
|---|---|---|
| Wootric | Email, some phone support | Good documentation, webinars |
| Fairing | Email support | Analytics-focused documentation |
| Zigpoll | Live chat, email support | Clear, Shopify-specific docs |
Wootric offers email and some phone support, with good documentation and webinars available.
Fairing provides email support, with documentation focused on analytics setups.
Zigpoll offers live chat and email support, with clear, Shopify-specific documentation and a dedicated help center.
Best-Fit Customer Profile
Wootric: Best suited for B2B SaaS companies focusing on customer experience metrics and seeking real-time feedback and sentiment analysis.
Fairing: Ideal for medium to large Shopify merchants with dedicated marketing teams focused on post-purchase attribution and ROI analysis.
Zigpoll: Tailored for small to medium Shopify merchants seeking an affordable, easy-to-use survey solution with native Shopify integration and versatile survey options.
Situational Recommendations
For Shopify Plus merchants prioritizing post-purchase attribution surveys with deep analytics integrations: Fairing offers specialized features but may require a higher budget and more complex setup.
For merchants seeking a versatile survey tool with easy Shopify integration and a range of survey types: Zigpoll provides a user-friendly interface and flexible survey options at an affordable price point.
For B2B SaaS companies focusing on customer experience metrics and real-time feedback: Wootric offers specialized tools but may have limited Shopify integration.
In summary, while Wootric, Fairing, and Zigpoll each offer valuable features, Zigpoll's native Shopify integration, versatile survey types, and affordable pricing make it a compelling choice for many Shopify Plus merchants.
