When evaluating survey tools for your Shopify store, it's essential to consider how each platform aligns with your specific needs. Wootric, Retently, and Asklayer are three prominent options, each offering unique features tailored to different business requirements.
Wootric
Wootric specializes in real-time Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) micro-surveys, primarily designed for B2B SaaS companies.
Core Features and Functionality
- Survey Channels: Supports web app, mobile app, email, link, and Intercom Messenger.
- Survey Types: Offers regular and transactional surveys.
- Feedback Analysis: Auto-categorizes feedback themes.
- Integrations: Integrates with platforms like Salesforce, Intercom, Zendesk, Freshdesk, Mixpanel, Segment, HubSpot, ServiceNow, Microsoft, and Heap. (wootric.com)
Pricing Model
Wootric offers tiered pricing:
- Professional: Designed for tracking a single metric with up to five seats.
- Growth: Supports multiple CX journey points with up to ten seats.
- Voice of the Customer: Includes all Growth plan features plus advanced analytics and custom dashboards. (wootric.com)
Ease of Setup and Use
Wootric provides a user-friendly interface with straightforward onboarding, making it accessible for teams without extensive technical expertise.
Customer Support and Documentation
Offers self-service support with access to resources and documentation.
Best-Fit Customer Profile
Ideal for B2B SaaS companies seeking to measure customer experience metrics across various touchpoints.
Retently
Retently focuses on NPS, CSAT, and CES surveys, catering to both SaaS and e-commerce businesses.
Core Features and Functionality
- Survey Channels: Provides email, in-app, SMS, app, and Intercom Messenger surveys.
- Survey Types: Offers regular and transactional surveys.
- Feedback Analysis: Features highly customizable survey templates and advanced segmentation.
- Integrations: Integrates with platforms like Shopify, Klaviyo, Yotpo, Okendo, Salesforce, HubSpot, Pipedrive, Mailchimp, ActiveCampaign, Groove, Help Scout, and Productboard. (retently.com)
Pricing Model
Retently offers tiered pricing:
- Basic: Starting at $39/month.
- Growth: Starting at $99/month.
- Premium: Starting at $199/month.
- Enterprise: Custom pricing. (retently.com)
Ease of Setup and Use
Retently's intuitive interface allows for easy survey creation and management, suitable for teams of varying technical abilities.
Customer Support and Documentation
Provides 24/7 customer support and comprehensive documentation.
Best-Fit Customer Profile
Suited for both SaaS and e-commerce businesses aiming to automate customer feedback collection and analysis.
Asklayer
Asklayer is a Shopify-native app designed for collecting on-site feedback and micro-surveys at multiple touchpoints.
Core Features and Functionality
- Survey Channels: Integrated directly within the Shopify store, capturing feedback at various customer touchpoints.
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys.
- Feedback Analysis: Collects zero-party data to gain insights into customer preferences and behaviors.
- Integrations: Seamlessly integrates with Shopify, ensuring a native experience.
Pricing Model
Asklayer offers a free tier with basic features, with paid plans scaling based on response volume and additional features.
Ease of Setup and Use
Designed for easy installation and use within the Shopify ecosystem, requiring minimal technical setup.
Customer Support and Documentation
Provides support tailored to Shopify users, with documentation accessible through the Shopify App Store.
Best-Fit Customer Profile
Ideal for Shopify store owners seeking to gather customer feedback directly within their online store.
Three-Way Comparison
| Feature | Wootric | Retently | Asklayer |
|---|---|---|---|
| Survey Channels | Web app, mobile app, email, link, Intercom Messenger | Email, in-app, SMS, app, Intercom Messenger | Integrated within Shopify store |
| Survey Types | Regular and transactional surveys | Regular and transactional surveys | Post-purchase, on-site, and exit-intent surveys |
| Feedback Analysis | Auto-categorizes feedback themes | Highly customizable survey templates and advanced segmentation | Collects zero-party data for customer insights |
| Integrations | Salesforce, Intercom, Zendesk, Freshdesk, Mixpanel, Segment, HubSpot, ServiceNow, Microsoft, Heap | Shopify, Klaviyo, Yotpo, Okendo, Salesforce, HubSpot, Pipedrive, Mailchimp, ActiveCampaign, Groove, Help Scout, Productboard | Seamless integration with Shopify |
| Pricing Model | Professional, Growth, Voice of the Customer plans | Basic, Growth, Premium, Enterprise plans | Free tier available; paid plans based on response volume |
| Ease of Setup and Use | User-friendly interface with straightforward onboarding | Intuitive interface suitable for teams of varying technical abilities | Easy installation and use within the Shopify ecosystem |
| Customer Support | Self-service support with access to resources and documentation | 24/7 customer support and comprehensive documentation | Support tailored to Shopify users, with documentation accessible |
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
