When evaluating survey tools for Shopify stores, it's essential to consider how well they integrate with the platform, the types of surveys they support, their pricing models, and their ease of use. In this comparison of Wootric vs Zigpoll for Shopify stores, we'll delve into these aspects to help you make an informed decision.
Wootric
Overview
Wootric is a customer experience management platform that specializes in real-time Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) micro-surveys. It's primarily designed for B2B SaaS companies aiming to gather actionable feedback from their users.
Features
- Survey Types: Wootric focuses on NPS, CSAT, and CES surveys, which are valuable for measuring customer loyalty and satisfaction.
- Delivery Channels: Surveys can be delivered via web and mobile apps, email, links, and Intercom Messenger.
- Integrations: Wootric integrates with platforms like Intercom, Zendesk, Freshdesk, Mixpanel, Salesforce, HubSpot, ServiceNow, Microsoft, and Heap.
- Analytics: Offers real-time text and sentiment analysis, as well as custom dashboards and reporting.
- Customization: Provides auto-categorization of feedback themes and supports multiple languages.
Pricing Model
Wootric offers tiered pricing based on the number of journey points and features:
- Professional: Targets a single metric (NPS, CSAT, or CES) with up to five seats.
- Growth: Covers three journey points with up to ten seats and includes advanced survey targeting.
- Voice of the Customer: Includes all features from the Growth plan plus CXInsight™, text and sentiment analytics, and custom dashboards.
Pros
- Specialized in B2B SaaS customer experience metrics.
- Comprehensive analytics and reporting tools.
- Supports multiple delivery channels and integrations.
Cons
- Limited to specific survey types (NPS, CSAT, CES), which may not cover all feedback needs.
- Pricing may be higher compared to other platforms, especially for smaller businesses.
Best-Fit Customer Profile
Wootric is best suited for B2B SaaS companies that require in-depth customer experience metrics and have the resources to invest in a specialized platform.
Zigpoll
Overview
Zigpoll is a Shopify-centric survey app designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. It aims to provide Shopify merchants with actionable insights to enhance customer experience and drive sales.
Features
- Survey Types: Supports post-purchase, on-site, and exit-intent surveys, allowing merchants to gather feedback at critical touchpoints.
- Delivery Channels: Surveys can be delivered via email, SMS, and on-site pop-ups.
- Integrations: Seamlessly integrates with Shopify, Klaviyo, and other platforms.
- Analytics: Provides AI-powered insights and analytics to help merchants understand customer behavior.
- Customization: Offers flexible question formats, custom styling, and white-label support.
Pricing Model
Zigpoll offers a range of pricing plans to accommodate different business sizes:
- Lite: Free plan with up to 100 responses per month.
- Standard: $29/month for up to 500 responses.
- Advanced: $97/month for up to 2,000 responses.
- Ultimate: $194/month for unlimited responses.
Pros
- Easy integration with Shopify, making setup straightforward for merchants.
- Flexible survey types tailored for e-commerce businesses.
- Affordable pricing with a free tier available.
- AI-powered insights for data-driven decision-making.
Cons
- Limited to Shopify and a few other integrations, which may not suit businesses using multiple platforms.
- Some advanced features are only available in higher-tier plans.
Best-Fit Customer Profile
Zigpoll is ideal for Shopify merchants seeking an affordable, easy-to-use survey tool that integrates seamlessly with their store and provides actionable customer insights.
Side-by-Side Comparison
| Feature | Wootric | Zigpoll |
|---|---|---|
| Survey Types | NPS, CSAT, CES | Post-purchase, on-site, exit-intent |
| Delivery Channels | Web app, mobile app, email, link, Intercom Messenger | Email, SMS, on-site pop-ups |
| Integrations | Intercom, Zendesk, Freshdesk, Mixpanel, Salesforce, HubSpot, ServiceNow, Microsoft, Heap | Shopify, Klaviyo, and other platforms |
| Analytics | Real-time text and sentiment analysis, custom dashboards and reporting | AI-powered insights and analytics |
| Customization | Auto-categorization of feedback themes, multiple languages | Flexible question formats, custom styling, white-label support |
| Pricing | Professional: Single metric, up to 5 seats; Growth: Three metrics, up to 10 seats; Voice of the Customer: All features | Lite: Free, up to 100 responses; Standard: $29/month, up to 500 responses; Advanced: $97/month, up to 2,000 responses; Ultimate: $194/month, unlimited responses |
| Best-Fit Customer Profile | B2B SaaS companies needing in-depth customer experience metrics and analytics | Shopify merchants seeking an affordable, easy-to-use survey tool with actionable insights |
Which to Choose
When deciding between Wootric and Zigpoll for your Shopify store, consider the following:
If you're a B2B SaaS company that requires specialized customer experience metrics like NPS, CSAT, and CES, and have the resources to invest in a comprehensive platform, Wootric may be the right choice.
If you're a Shopify merchant looking for an affordable, easy-to-use survey tool that integrates seamlessly with your store and provides actionable customer insights, Zigpoll is likely the better fit.
Ultimately, the choice depends on your specific business needs, budget, and the type of customer feedback you aim to collect.
