Wufoo and Fillout are online form builders designed to streamline data collection for businesses. Wufoo, developed by SurveyMonkey, focuses on simplicity and payment integrations, making it suitable for straightforward forms. Fillout offers modern design capabilities with native integrations to Airtable and Notion, catering to users seeking advanced customization and workflow automation.
Core Features and Functionality
| Feature | Wufoo | Fillout |
|---|---|---|
| Form Builder Type | Drag-and-drop with basic templates | Drag-and-drop with advanced design options |
| Question Types | Standard fields, payment fields (Stripe, PayPal) | Standard fields, customizable layouts, multi-step forms |
| Conditional Logic | Basic logic for showing/hiding fields based on responses | Advanced logic with multiple conditions and actions |
| Payment Integration | Stripe, PayPal, Authorize.net | Stripe |
| Data Export Options | CSV, Excel, PDF | CSV, JSON, direct Airtable sync |
| Automation & Notifications | Email notifications, webhooks | Advanced triggers, webhook support |
| Unique Features | Payment forms, survey focus | Native Airtable/Notion integration, address autocomplete, Calendly integration |
Pricing and Value
| Plan | Wufoo | Fillout |
|---|---|---|
| Free Plan | 5 forms, 100 entries/month | Unlimited forms, 100 responses/month |
| Starter Plan | $14.08/month (1,000 entries) | $15/month (500 responses) |
| Professional Plan | $29.08/month (5,000 entries) | $40/month (2,000 responses) |
| Advanced Plan | $74.92/month (25,000 entries) | $75/month (10,000 responses) |
Ease of Setup and Use
Wufoo: Intuitive interface with a minimal learning curve; suitable for users needing quick form deployment.
Fillout: Modern UI with a steeper learning curve due to advanced features; ideal for users seeking deeper customization.
Integrations
Wufoo: Integrates with platforms like Mailchimp, Salesforce, and Zapier; payment processing via Stripe and PayPal.
Fillout: Native integrations with Airtable and Notion; supports Zapier for connections with platforms like Shopify, Slack, and over 3,000 apps.
Customer Support and Documentation
Wufoo: Email support with access to SurveyMonkey’s help center; extensive knowledge base and community forums.
Fillout: Email and chat support; detailed documentation focused on integration setup; active community Slack channel.
Best-Fit Customer Profiles
Wufoo: Small to medium businesses needing quick, straightforward forms for surveys, registrations, and payments.
Fillout: Teams using Airtable or Notion as core productivity tools; businesses requiring advanced form customization and workflow automation.
Which to Choose
Wufoo: Choose if you need simple forms with reliable payment processing and established CRM integrations.
Fillout: Opt for Fillout if you require advanced customization, native database integrations, and workflow automation.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys.
