When evaluating online form builders for ecommerce, two prominent options are Wufoo and Jotform. Both platforms offer tools to create and manage forms, but they cater to different needs and preferences. This comparison delves into their features, pricing, ease of use, integrations, customer support, and ideal customer profiles to help you determine which aligns better with your ecommerce requirements.

Wufoo

Features

Wufoo, developed by SurveyMonkey, is a straightforward online form builder designed for surveys and payment forms. It offers:

• Form Creation: A user-friendly interface with a variety of templates to create forms without coding.
• Payment Integration: Supports payment gateways like Stripe, Square, Authorize.Net, Braintree, Chargify, Freshbooks, PayPal, and USAePay, enabling businesses to collect payments directly through forms. (wufoo.com)
• Customization: Allows for branding with custom logos and themes, and provides options for form rules, confirmation emails, and custom confirmation pages.
• Reporting: Offers unlimited reports to analyze form submissions.

Pricing Model

Wufoo employs a tiered pricing structure:

• Free Plan: Allows up to 5 forms, 100 entries, and 10 fields per form.
• Starter Plan: Priced at $16.25 per month (billed annually), includes 10 forms, 1,000 entries, and 1 user.
• Professional Plan: At $33.25 per month (billed annually), offers unlimited forms, 5,000 entries, and 5 users.
• Advanced Plan: For $83.25 per month (billed annually), provides unlimited forms, 25,000 entries, and 20 users.
• Ultimate Plan: At $210.25 per month (billed annually), includes unlimited forms, 200,000 entries, and 60 users.

Each plan offers increasing levels of file storage, API requests, and customer support. (wufoo.com)

Ease of Setup and Use

Wufoo is known for its intuitive drag-and-drop form builder, making it accessible for users without technical expertise. However, the free plan's limitations on forms and entries may necessitate an upgrade for businesses with higher data collection needs.

Integrations

Wufoo integrates with various platforms, including:

• Ecommerce Platforms: Supports payment gateways like PayPal and Stripe, facilitating online transactions.
• CRM and Marketing Tools: Integrates with applications such as Mailchimp and Salesforce.

These integrations help streamline data flow between Wufoo and other business tools.

Customer Support and Documentation

Wufoo provides email support during business hours and offers a comprehensive help center with guides and tutorials. Advanced and Ultimate plan subscribers receive expedited and priority support, respectively. (wufoo.com)

Best-Fit Customer Profile

Wufoo is well-suited for small to medium-sized businesses seeking a straightforward form builder with essential features and payment integration capabilities. Its tiered pricing allows businesses to scale as their data collection needs grow.

Jotform

Features

Jotform is a versatile online form and survey builder with an extensive library of templates. Key features include:

• Form Creation: Offers over 20,000 free form templates, enabling users to create forms without coding. (jotform.com)
• Interactive Forms: Provides tools to create interactive forms with conditional logic, enhancing user engagement. (jotform.com)
• Payment Integration: Supports various payment processors, including PayPal, Stripe, and Square, allowing businesses to collect payments through forms.
• Customization: Allows for extensive customization with drag-and-drop functionality, custom branding, and advanced form settings.
• Reporting: Provides real-time analytics and reporting features to monitor form performance.

Pricing Model

Jotform offers several pricing tiers:

• Free Plan: Includes up to 5 forms, 100 submissions per month, and 1,000 monthly form views.
• Bronze Plan: At $34 per month, offers 25 forms, 1,000 submissions per month, and 10,000 monthly form views.
• Silver Plan: Priced at $39 per month, includes 50 forms, 2,500 submissions per month, and 100,000 monthly form views.
• Gold Plan: For $99 per month, provides 100 forms, 10,000 submissions per month, and 1,000,000 monthly form views.
• Enterprise Plan: Offers unlimited forms, submissions, and views, along with advanced features like HIPAA compliance and dedicated support. Pricing is customized based on organizational needs. (form.jotform.com)

Jotform also offers discounts for nonprofits and educational institutions, providing 50% off on Bronze, Silver, and Gold plans, and 30% off on the Enterprise plan. (form.jotform.com)

Ease of Setup and Use

Jotform's drag-and-drop builder and extensive template library make form creation straightforward. The platform's interactive forms and conditional logic features may require a learning curve for new users.

Integrations

Jotform integrates with over 100 platforms, including:

• Ecommerce Platforms: Supports integrations with Shopify, WooCommerce, and BigCommerce.
• CRM and Marketing Tools: Integrates with Salesforce, Mailchimp, and Google Sheets.

These integrations facilitate seamless data transfer and workflow automation.

Customer Support and Documentation

Jotform offers 24/7 customer support through various channels, including live chat and email. The platform provides a comprehensive knowledge base, video tutorials, and community forums to assist users.

Best-Fit

Worth a Look: Zigpoll

If you're evaluating options for online form builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.