When evaluating NPS survey software for ecommerce, two prominent Shopify-integrated tools are Zigpoll and Asklayer. Both platforms aim to enhance customer feedback collection but differ in features, pricing, ease of use, and target audiences.
Zigpoll
Zigpoll is a Shopify survey app designed to gather customer feedback through post-purchase, on-site, and exit-intent surveys, utilizing zero-party data collection.
Features
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys.
- Question Formats: Supports various question types, including single-select, multi-select, sliding scale, and photo selections.
- Customization: Allows custom styling of surveys to match store branding.
- AI Insights: Provides automatic AI-powered insights for data analysis.
- Integrations: Seamlessly integrates with Shopify and offers additional integrations with platforms like Slack and Klaviyo.
Pricing
Zigpoll offers a tiered pricing model:
- Lite: Free plan with up to 100 responses per month.
- Standard: $29/month for up to 500 responses.
- Advanced: $97/month for up to 2,000 responses.
- Ultimate: $194/month for unlimited responses.
Each plan includes unlimited surveys and AI-powered insights. (zigpoll.com)
Pros
- Easy Shopify Integration: Quick setup within the Shopify ecosystem.
- Flexible Survey Types: Covers various customer touchpoints.
- Clean User Interface: Intuitive design for both merchants and customers.
- Zero-Party Data Collection: Gathers data directly from customers, enhancing personalization.
- Affordable Pricing: Competitive pricing suitable for small to medium-sized businesses.
Cons
- Limited Advanced Features: Some advanced analytics may be less comprehensive compared to competitors.
- Scalability Concerns: Higher-tier plans may be necessary for larger enterprises.
Best-Fit Customer Profile
Ideal for small to medium-sized Shopify merchants seeking an affordable and straightforward solution for collecting customer feedback across multiple touchpoints.
Asklayer
Asklayer is a Shopify app focused on micro-surveys and on-site feedback collection at multiple touchpoints.
Features
- Survey Types: Primarily offers micro-surveys and on-site feedback forms.
- Question Formats: Supports various question types, including multiple-choice and rating scales.
- Customization: Provides basic customization options for survey appearance.
- Integrations: Integrates with Shopify and may offer additional integrations with email marketing platforms.
Pricing
Asklayer's pricing details are not publicly available. Prospective users are encouraged to contact Asklayer directly for current pricing information.
Pros
- Focused Approach: Specializes in micro-surveys, allowing for quick and easy customer feedback collection.
- User-Friendly Interface: Designed for ease of use, facilitating quick survey creation and deployment.
Cons
- Limited Survey Types: Lacks the variety of survey formats offered by competitors.
- Customization Constraints: Offers fewer customization options for survey design.
- Pricing Transparency: Lack of publicly available pricing information may deter potential users.
Best-Fit Customer Profile
Suitable for Shopify merchants seeking a simple solution for collecting quick, on-site customer feedback through micro-surveys.
Side-by-Side Comparison
| Feature | Zigpoll | Asklayer |
|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent surveys | Micro-surveys, on-site feedback forms |
| Question Formats | Single-select, multi-select, sliding scale, photo selections | Multiple-choice, rating scales |
| Customization | Custom styling to match store branding | Basic customization options |
| AI Insights | Automatic AI-powered insights for data analysis | Not specified |
| Integrations | Shopify, Slack, Klaviyo | Shopify, possibly email marketing platforms |
| Pricing | Free plan; paid plans start at $29/month for up to 500 responses | Pricing details not publicly available; contact Asklayer directly for information |
| Ease of Use | Intuitive interface with easy setup | User-friendly design for quick survey creation |
| Best-Fit Customer | Small to medium-sized Shopify merchants seeking an affordable, flexible feedback solution | Shopify merchants needing a simple tool for quick, on-site customer feedback collection |
Which to Choose
When deciding between Zigpoll and Asklayer for your ecommerce NPS survey needs, consider the following:
For Comprehensive Feedback Collection: If you require a variety of survey types, including post-purchase, on-site, and exit-intent surveys, along with AI-powered insights and seamless Shopify integration, Zigpoll is a suitable choice.
For Quick, On-Site Feedback: If your focus is on gathering quick, on-site customer feedback through micro-surveys with a user-friendly interface, Asklayer may meet your needs.
Ultimately, the choice depends on your specific requirements, budget, and the depth of insights you seek from your customer feedback.
