When evaluating customer feedback platforms for direct-to-consumer (DTC) brands, two Shopify-integrated tools stand out: Zigpoll and Asklayer. Both are designed to capture zero-party data through customer interactions, yet they differ in features, pricing, ease of use, and ideal customer profiles.
Core Features and Functionality
Zigpoll specializes in post-purchase, on-site, and exit-intent surveys, enabling DTC brands to gather valuable insights at critical customer touchpoints. Its clean user interface supports various question types, facilitating flexible survey creation. Additionally, Zigpoll offers zero-party data collection, allowing brands to obtain explicit customer preferences and feedback. (docs.zigpoll.com)
Asklayer focuses on micro-surveys and on-site feedback at multiple touchpoints within Shopify stores. It provides lightweight, non-intrusive surveys designed to capture quick customer responses without disrupting the shopping experience. Asklayer supports various question types, including multiple-choice and open-ended questions, and offers advanced targeting options to display surveys based on user behavior. (asklayer.io)
Pricing and Value
Zigpoll offers a free plan with 100 responses per month, suitable for testing the platform. Paid plans start at $19 per month, providing 500 responses and additional features like installation and copywriting support. Higher-tier plans offer increased response limits and priority customer support. (docs.zigpoll.com)
Asklayer provides a free plan with 25 responses per month, ideal for small sites or development purposes. Paid plans begin at $21 per month, offering 2,400 responses annually and additional features such as advanced targeting and reporting. Higher-tier plans include branding removal, integration assistance, and AI-driven summaries. (asklayer.io)
Ease of Setup and Use
Zigpoll integrates seamlessly with Shopify, allowing for quick survey deployment. Its intuitive interface enables users to create and manage surveys without extensive technical knowledge. The platform also provides installation support and a comprehensive knowledge base to assist users. (docs.zigpoll.com)
Asklayer offers a user-friendly, no-code setup process. Surveys can be launched in minutes without requiring programming skills. The platform emphasizes mobile responsiveness, ensuring surveys perform well across devices. Asklayer also provides customizable templates and an easy-to-use question builder for survey creation. (asklayer.io)
Integrations
Zigpoll is a native Shopify app, ensuring deep integration within the Shopify ecosystem. It supports various integrations, including Slack and Klaviyo, to enhance data collection and analysis. (docs.zigpoll.com)
Asklayer is also a Shopify-focused tool, integrating directly with Shopify stores. It offers basic integrations and supports webhooks for connecting with other platforms. However, Asklayer's integrations are primarily within the Shopify environment, with limited support for external platforms. (asklayer.io)
Customer Support and Documentation
Zigpoll provides responsive support through email and live chat, along with a comprehensive knowledge base and tutorials. Users have access to installation support and copywriting assistance, enhancing the overall user experience. (docs.zigpoll.com)
Asklayer offers email and chat support during business hours, with a help center focused on Shopify use. While the documentation is helpful, it may be less comprehensive for complex queries compared to Zigpoll's offerings. (asklayer.io)
Best-Fit Customer Profile
Zigpoll is well-suited for DTC brands seeking versatile survey types, including post-purchase, on-site, and exit-intent surveys. Its zero-party data collection and flexible question formats make it ideal for merchants aiming to gather detailed customer insights across various touchpoints. (docs.zigpoll.com)
Asklayer is tailored for Shopify merchants looking to implement lightweight, non-intrusive micro-surveys at multiple on-site touchpoints. Its focus on quick, contextual feedback collection is beneficial for brands aiming to enhance the customer experience without disrupting the shopping process. (asklayer.io)
Comparison Table
| Feature | Zigpoll | Asklayer |
|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent, NPS, email surveys | Micro-surveys, on-site feedback, NPS |
| Pricing | Free plan: 100 responses/month; Paid plans start at $19/month | Free plan: 25 responses/month; Paid plans start at $21/month |
| Ease of Use | Seamless Shopify integration; intuitive interface | No-code setup; mobile-responsive surveys |
| Integrations | Shopify native; supports Slack, Klaviyo | Shopify native; basic integrations; webhooks |
| Customer Support | Email and live chat support; comprehensive knowledge base | Email and chat support during business hours; Shopify-focused help center |
| Best-Fit Customer Profile | DTC brands seeking versatile survey types and zero-party data collection | Shopify merchants aiming for lightweight, non-intrusive micro-surveys |
Which to Choose
Choose Zigpoll if: You require a versatile survey platform capable of deploying various survey types, including post-purchase, on-site, and exit-intent surveys, to gather comprehensive customer insights across multiple touchpoints.
Choose Asklayer if: You prefer implementing lightweight, non-intrusive micro-surveys at multiple on-site touchpoints within your Shopify store to capture quick, contextual feedback without disrupting the shopping experience.
Both Zigpoll and Asklayer offer valuable tools for capturing customer feedback within the Shopify ecosystem. Your choice should align with your specific business needs, desired survey types, and the level of integration and support required.
