When evaluating customer feedback platforms for direct-to-consumer (DTC) brands, two notable options are Zigpoll and Asklayer. Both integrate seamlessly with Shopify, offering tools to collect valuable customer insights through various survey methods. This comparison examines their features, pricing models, ease of use, integrations, customer support, and ideal customer profiles to determine which platform best aligns with your business needs.

Zigpoll

Zigpoll is a Shopify survey app designed to gather zero-party data through post-purchase, on-site, and exit-intent surveys. It enables DTC brands to collect direct feedback from customers, enhancing personalization and customer experience.

Features

• Survey Types: Offers post-purchase, on-site, and exit-intent surveys, allowing brands to capture feedback at critical touchpoints in the customer journey.
• Zero-Party Data Collection: Collects data directly from customers, ensuring accuracy and relevance.
• AI-Powered Insights: Provides automatic analysis of survey responses, helping brands quickly identify trends and areas for improvement.
• Customization: Allows full customization of survey styles to match brand aesthetics.
• Integrations: Seamlessly integrates with Shopify, enabling easy embedding of surveys and synchronization of customer data.

Pricing Model

Zigpoll offers a tiered pricing structure:

• Lite: Free plan with up to 100 responses per month.
• Standard: $29 per month, includes 500 responses per month.
• Advanced: $97 per month, includes 2,000 responses per month.
• Ultimate: $194 per month, includes unlimited responses per month.

Each plan includes unlimited surveys, flexible question formats, and AI insights. Annual billing options are available with a 25% discount. (zigpoll.com)

Ease of Use

Zigpoll is known for its intuitive interface, allowing users to create and deploy surveys without technical expertise. The one-click Shopify integration simplifies setup, and the clean user interface ensures a smooth experience for both merchants and customers.

Integrations

Primarily integrates with Shopify, enabling easy embedding of surveys and synchronization of customer data. Additional integrations may be available, but users should verify specific needs.

Customer Support and Documentation

Zigpoll offers responsive customer support via email and provides comprehensive documentation to assist users in maximizing the platform's capabilities.

Best-Fit Customer Profile

Ideal for small to medium-sized DTC brands seeking an affordable and user-friendly solution to collect customer feedback and enhance personalization.

Asklayer

Asklayer is a Shopify micro-survey and on-site feedback app that collects insights at multiple touchpoints, including post-purchase, link, email, and popup surveys. It aims to help brands understand customer preferences and improve their offerings.

Features

• Survey Channels: Supports post-purchase, link, email, and popup surveys, providing flexibility in how feedback is collected.
• Question Types: Offers a variety of question formats, including multiple-choice, rating scales, and open-ended questions.
• Branching Logic: Enables dynamic survey paths based on user responses, enhancing relevance.
• Randomization: Randomizes answer choices to reduce bias.
• Advanced Targeting: Allows targeting based on page and user attributes.
• Integrations: Integrates with various platforms, including Shopify, to streamline data collection and analysis.

Pricing Model

Asklayer offers several pricing tiers:

• Free: Up to 25 responses per month.
• Basic: $21 per month, includes 2,400 responses per year.
• Standard: $44 per month, includes 12,000 responses per year.
• Pro: $111 per month, includes 36,000 responses per year.

Each plan includes unlimited surveys, various question types, and basic integrations. Additional responses are billed at a per-response rate. (asklayer.io)

Ease of Use

Asklayer provides a user-friendly interface with straightforward survey creation and deployment processes. The platform's design ensures ease of use for merchants and customers alike.

Integrations

Integrates with Shopify and other platforms, facilitating seamless data synchronization and survey embedding.

Customer Support and Documentation

Asklayer offers customer support and provides documentation to assist users in effectively utilizing the platform.

Best-Fit Customer Profile

Suitable for small to medium-sized DTC brands looking for a flexible survey tool with multiple collection channels to gather customer feedback.

Side-by-Side Comparison