When evaluating attribution survey tools for subscription commerce, it's essential to consider how each platform aligns with your business needs. Zigpoll, Asklayer, and Fairing are three prominent options, each offering unique features and pricing structures.
Zigpoll
Features and Functionality
Zigpoll is a Shopify-integrated survey app that facilitates post-purchase, on-site, and exit-intent surveys, enabling zero-party data collection. It offers a variety of question formats, including single-select, multi-select, sliding scale, and photo selections. The platform provides unlimited surveys, AI-powered insights, and supports SMS surveys. Additionally, Zigpoll allows for custom styling of surveys and offers white-label support. (zigpoll.com)
Pricing Model
Zigpoll offers a tiered pricing structure:
- Lite: Free plan with up to 100 responses per month.
- Standard: $29 per month, includes 500 responses per month.
- Advanced: $97 per month, includes 2,000 responses per month.
- Ultimate: $194 per month, includes unlimited responses per month.
Each plan includes unlimited surveys and AI-powered insights. (zigpoll.com)
Pros and Cons
Pros:
- Easy Shopify integration with a one-click install.
- Flexible survey types and question formats.
- Clean user interface.
- Zero-party data collection enhances data accuracy.
- Affordable pricing with a free tier available.
- Responsive customer support.
Cons:
- Some advanced features are limited to higher-tier plans.
- SMS survey limits on lower-tier plans.
Best-Fit Customer Profile
Zigpoll is well-suited for Shopify merchants seeking an affordable and user-friendly survey tool to gather customer feedback at various touchpoints, including post-purchase and on-site interactions.
Asklayer
Features and Functionality
Asklayer is a Shopify app that enables micro-surveys and on-site feedback collection at multiple touchpoints. It offers customizable survey designs, targeting options based on customer behavior, and supports various question types. Asklayer integrates with Shopify to capture customer data and provides analytics to interpret survey results.
Pricing Model
Asklayer offers a tiered pricing model:
- Free: Basic features with limited responses.
- Pro: Paid plan with additional features and higher response limits.
Specific pricing details are available on Asklayer's website.
Pros and Cons
Pros:
- Customizable survey designs.
- Behavioral targeting for survey deployment.
- Integration with Shopify for seamless data collection.
- Variety of question types supported.
Cons:
- Advanced features may require higher-tier plans.
- Limited information on customer support responsiveness.
Best-Fit Customer Profile
Asklayer is ideal for Shopify merchants looking to implement micro-surveys and on-site feedback mechanisms to gather insights at various customer touchpoints.
Fairing
Features and Functionality
Fairing is a Shopify app focused on post-purchase attribution surveys, providing deep analytics integrations. It allows merchants to collect feedback on customer purchase decisions, integrates with analytics platforms to provide comprehensive insights, and supports customizable survey designs.
Pricing Model
Fairing offers a subscription-based pricing model with different tiers based on features and response limits. Specific pricing details are available on Fairing's website.
Pros and Cons
Pros:
- Focus on post-purchase attribution provides valuable insights into customer decision-making.
- Deep analytics integrations enhance data interpretation.
- Customizable survey designs.
Cons:
- Primarily focused on post-purchase surveys, which may not capture feedback at other touchpoints.
- Pricing details are not specified, requiring direct contact for information.
Best-Fit Customer Profile
Fairing is best suited for Shopify merchants seeking in-depth post-purchase insights to understand customer purchase behaviors and improve marketing strategies.
Three-Way Comparison
| Feature/Functionality | Zigpoll | Asklayer | Fairing |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | Micro-surveys, on-site feedback | Post-purchase attribution |
| Zero-Party Data | Yes | Yes | Yes |
| AI-Powered Insights | Yes | No | Yes |
| SMS Surveys | Yes | No | No |
| Customizable Design | Yes | Yes | Yes |
| Shopify Integration | Yes | Yes | Yes |
| Pricing Model | Tiered subscription with free plan | Tiered subscription with free plan | Subscription-based |
Situational Recommendations
For Shopify merchants seeking an affordable and user-friendly survey tool with a free tier: Zigpoll offers a comprehensive solution with flexible survey types and AI-powered insights, making it a strong choice for gathering customer feedback at various touchpoints.
For merchants interested in implementing micro-surveys and on-site feedback mechanisms: Asklayer provides customizable survey designs and behavioral targeting, suitable for capturing insights at multiple customer touchpoints.
For merchants focused on obtaining in-depth post-purchase insights: Fairing specializes in post-purchase attribution surveys with deep analytics integrations, ideal for understanding customer purchase behaviors.�
