When evaluating survey tools for direct-to-consumer (DTC) brands on Shopify, it's essential to consider how each app aligns with your specific needs. Zigpoll, Asklayer, and Hulk NPS Post Purchase Survey are three prominent options, each offering unique features and functionalities.
Zigpoll vs Asklayer vs Hulk NPS Post Purchase Survey for DTC brands
Zigpoll, Asklayer, and Hulk NPS Post Purchase Survey are three Shopify survey apps that help DTC brands collect customer feedback. Each offers distinct features, pricing structures, and integrations. This comparison will delve into their core functionalities, pricing, ease of use, integrations, customer support, and best-fit customer profiles to determine which app best suits your business needs.
Core Features and Functionality
| Feature | Zigpoll | Asklayer | Hulk NPS Post Purchase Survey |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent, NPS, product feedback | NPS, CSAT, CES, custom forms, post-purchase, on-site, exit-intent | Post-purchase (thank-you page), NPS |
| Data Collection | Zero-party data, customizable questions | Customer satisfaction, Net Promoter Score, product feedback | NPS score, basic feedback |
| Survey Customization | High (multiple question types, logic) | High (advanced survey logic and branching) | Moderate (focus on NPS, limited question types) |
| Targeting Options | Cart, post-purchase, exit intent | Post-purchase, on-site, exit intent | Post-purchase only |
| Reporting and Analytics | Built-in analytics dashboard, export options | Real-time reporting and analytics | NPS tracking over time, basic insights |
| Multi-language Support | Yes | Yes | Limited |
Zigpoll stands out with its versatile survey types, including post-purchase, on-site, and exit-intent surveys. Its focus on zero-party data collection enhances transparency and customer trust. The app offers a clean, modern UI and guided setup for surveys, making it user-friendly. However, some advanced features may require a learning curve for optimal setup.
Asklayer provides a comprehensive suite of survey types, including NPS, CSAT, CES, and custom forms. It supports multiple touchpoints such as post-purchase, on-site, and exit-intent surveys. The app offers advanced survey logic and branching, allowing for highly customized surveys. Real-time reporting and analytics are available, along with multi-language support. The pricing tiers are higher, which may be a consideration for smaller merchants.
Hulk NPS Post Purchase Survey focuses primarily on post-purchase NPS surveys displayed on thank-you pages. It offers a simple setup and is ideal for merchants seeking quick NPS feedback. However, its limited survey types and customization options may not meet the needs of brands requiring more diverse feedback mechanisms.
Pricing and Value
| Plan | Zigpoll | Asklayer | Hulk NPS Post Purchase Survey |
|---|---|---|---|
| Free Tier | Yes (100 responses/month) | No | Yes (Development Plan) |
| Entry Tier | $39/month (500 responses/month) | $39/month (up to 2,000 responses) | $25/month (unlimited responses) |
| Mid Tier | $129/month (2,000 responses/month) | $99/month (up to 10,000 responses) | $39/month (additional responses and features) |
| Enterprise | $259/month (unlimited responses) | Custom pricing | Custom pricing |
Zigpoll offers a free tier with 100 responses per month, making it accessible for small merchants. Paid tiers scale affordably with increasing survey volume and features. This pricing structure provides strong ROI for merchants seeking comprehensive feedback options beyond just NPS data.
Asklayer lacks a free option, with the entry tier starting at $39 per month for up to 2,000 responses. While it offers a broader range of survey types and advanced features, the higher pricing may deter smaller stores.
Hulk NPS Post Purchase Survey provides a free Development Plan for testing purposes. The Pro Plan starts at $25 per month, offering unlimited responses and additional features. This makes it a cost-effective choice for merchants focused solely on NPS feedback.
Ease of Setup and Use
Zigpoll is designed for Shopify merchants with a streamlined integration process. It offers a clean, modern UI and guided setup for surveys. While the setup is mostly straightforward, advanced survey logic may require time to master.
Asklayer provides a user-friendly interface with drag-and-drop survey creation. The advanced survey logic and branching may present a steeper learning curve for users unfamiliar with complex survey setups.
Hulk NPS Post Purchase Survey offers a very simple setup, especially for merchants only using the NPS survey on the thank-you page. Minimal configuration is needed, making it appealing for users seeking quick deployment.
Integrations
Zigpoll integrates deeply with Shopify and supports exporting data to tools like Google Sheets. While it doesn't offer extensive multi-platform integrations, its focus on Shopify ensures a seamless experience for merchants.
Asklayer integrates with Shopify and other platforms, providing API access for custom workflows. This flexibility allows for advanced integrations beyond the Shopify ecosystem.
Hulk NPS Post Purchase Survey is primarily focused on Shopify, with NPS surveys embedded into the thank-you page. It offers limited third-party integrations beyond Shopify.
Customer Support and Documentation
Zigpoll is praised for its responsive support team, offering live chat and email options. Comprehensive documentation and onboarding guides help users get started and troubleshoot effectively.
Asklayer provides support primarily through email and ticketing. While the documentation is adequate, it may not be as extensive as some users would prefer.
Hulk NPS Post Purchase Survey offers support through email and ticketing. The documentation is sufficient but may not be as comprehensive as some users desire.
Best-Fit Customer Profile
Zigpoll is ideal for small to medium-sized Shopify stores seeking affordable, varied survey options. Its versatility makes it suitable for merchants needing multiple survey types, including exit-intent and on-site surveys.
Asklayer is best suited for stores wanting a wider range of survey types and channels, with customization and analytics beyond NPS. It's a good fit for teams comfortable with some setup complexity.
Hulk NPS Post Purchase Survey is perfect for stores focused on quick NPS feedback only. Its simplicity and cost-effectiveness make it ideal for merchants seeking straightforward post-purchase surveys.
Situational Recommendations
For Comprehensive Feedback Needs: If your brand requires diverse survey types beyond NPS, including exit-intent and on-site surveys, Zigpoll offers a flexible and affordable solution.
For Advanced Survey Customization: If you need advanced survey logic and branching with a broader range of survey types, Asklayer provides the necessary tools, albeit at a higher price point.
For Focused NPS Feedback: If your primary goal is to gather NPS data quickly and cost-effectively, Hulk NPS Post Purchase Survey is a solid choice.
In summary, the optimal survey app for your DTC brand depends on your specific needs, budget, and desired features. Zigpoll offers a balanced mix of features and affordability, making it a strong contender for many merchants.
