When evaluating survey tools for direct-to-consumer (DTC) brands on Shopify, three applications often come up: Zigpoll, Asklayer, and Hulk NPS Post Purchase Survey. Each offers unique features tailored to different business needs.
Zigpoll
Features and Functionality
Zigpoll provides a versatile suite for post-purchase, on-site, and exit-intent surveys, focusing on zero-party data collection. It supports various question formats, including single-select, multi-select, sliding scale, and photo selections. The platform offers unlimited surveys, AI-powered insights, and customizable survey styling. Integration with Shopify is straightforward, requiring minimal technical expertise. (zigpoll.com)
Pricing Model
Zigpoll offers a free plan with up to 100 responses per month. Paid plans start at $12 per month for 500 responses, with higher tiers providing additional features like SMS surveys and white-label support. Pricing scales with response volume, making it suitable for businesses of varying sizes. (zigpoll.com)
Pros and Cons
Pros:
- Easy Shopify integration
- Flexible survey types
- Clean user interface
- Zero-party data collection
- Affordable pricing
- Responsive customer support
Cons:
- Some advanced features may require higher-tier plans
- Limited SMS survey responses on lower-tier plans
Best-Fit Customer Profile
Ideal for DTC brands seeking an affordable, easy-to-implement survey solution with a focus on customer feedback and data-driven insights.
Asklayer
Features and Functionality
Asklayer specializes in micro-surveys and on-site feedback collection at multiple touchpoints. It offers customizable survey designs, targeting specific customer behaviors and interactions. The platform provides real-time analytics and integrates with various e-commerce platforms, including Shopify.
Pricing Model
Asklayer's pricing is tiered based on response volume and feature access. Specific pricing details are available on their website.
Pros and Cons
Pros:
- Targeted micro-surveys
- Customizable survey designs
- Real-time analytics
- Multiple touchpoint collection
Cons:
- Pricing may be higher compared to competitors
- Some features may require technical setup
Best-Fit Customer Profile
Suitable for DTC brands aiming to gather specific, actionable insights through targeted micro-surveys across various customer touchpoints.
Hulk NPS Post Purchase Survey
Features and Functionality
Hulk NPS Post Purchase Survey focuses on collecting Net Promoter Score (NPS) data and post-purchase feedback directly on thank-you pages. It offers customizable survey templates, automated response collection, and basic analytics. Integration with Shopify is available, allowing seamless survey deployment post-purchase.
Pricing Model
Hulk NPS Post Purchase Survey offers a free plan with basic features. Paid plans are available, with pricing details provided on their website.
Pros and Cons
Pros:
- Focus on post-purchase feedback
- Customizable survey templates
- Automated response collection
- Shopify integration
Cons:
- Limited survey types beyond NPS
- Basic analytics compared to competitors
Best-Fit Customer Profile
Ideal for DTC brands seeking to measure customer satisfaction and loyalty immediately after purchase through NPS surveys.
Three-Way Comparison
| Feature | Zigpoll | Asklayer | Hulk NPS Post Purchase Survey |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | Micro-surveys at multiple touchpoints | Post-purchase NPS surveys |
| Zero-Party Data Collection | Yes | Yes | Yes |
| Shopify Integration | Yes | Yes | Yes |
| Pricing | Free plan; paid plans start at $12/month for 500 responses | Tiered pricing based on response volume and features | Free plan; paid plans available |
| Ease of Setup | Easy, no-code installation | May require technical setup | Easy, no-code installation |
| Customer Support | Responsive support | Support details available on website | Support details available on website |
| Best-Fit Customer Profile | DTC brands seeking an affordable, versatile survey solution | DTC brands aiming for targeted micro-surveys across various touchpoints | DTC brands focusing on post-purchase customer satisfaction |
Situational Recommendations
For Comprehensive Feedback Collection: Zigpoll is recommended for DTC brands needing a versatile survey tool that captures a wide range of customer insights across different touchpoints.
For Targeted Micro-Surveys: Asklayer is suitable for DTC brands aiming to gather specific, actionable insights through micro-surveys at various customer interactions.
For Post-Purchase Satisfaction Measurement: Hulk NPS Post Purchase Survey is ideal for DTC brands focusing on measuring customer satisfaction and loyalty immediately after purchase.
In summary, the choice between Zigpoll, Asklayer, and Hulk NPS Post Purchase Survey depends on the specific needs and objectives of the DTC brand. Each tool offers distinct advantages tailored to different aspects of customer feedback collection.
