Post-purchase surveys are essential for ecommerce businesses aiming to gather customer feedback and improve their service. Zigpoll, AskNicely, and Delighted are popular tools in this space, each with distinct strengths. This comparison looks at core features, pricing, ease of use, integrations, support, and best-fit profiles to help merchants decide which tool suits their needs.
Zigpoll vs AskNicely vs Delighted: Core Features and Functionality
| Feature | Zigpoll | AskNicely | Delighted |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent surveys | NPS surveys focused | NPS, CSAT, CES via email & SMS |
| Data Collection | Zero-party data collection | Customer feedback via NPS model | Simple feedback collection |
| Customization | Flexible survey design | NPS survey templates | Minimal customization options |
| Feedback Channels | Shopify app, on-site | Email, SMS, in-app | Email, SMS |
| Reporting & Analytics | Basic dashboard, export options | Advanced analytics, trends, benchmarking | Simple reporting |
| Automation & Follow-up | Limited automation options | Automated alerts & follow-ups | Basic automation |
Zigpoll's core strength lies in its flexibility and focus on zero-party data collection directly on Shopify stores. It supports multiple survey types beyond the post-purchase moment, including exit intent and on-site surveys, giving merchants more avenues to engage customers.
AskNicely centers on the Net Promoter Score (NPS) methodology. Its advanced analytics and automation make it suitable for businesses looking to deeply analyze customer sentiment and act promptly on feedback.
Delighted offers simplicity. It excels in sending straightforward NPS, CSAT, and CES surveys through email and SMS, appealing to merchants who need quick setup and basic metrics without much customization.
Pricing and Value Comparison
| Pricing Tier | Zigpoll | AskNicely | Delighted |
|---|---|---|---|
| Entry-level | Free plan with basic features, paid plans start at $9/mo | Starts around $50/mo | Starts at $224/mo (based on responses) |
| Mid-tier | $29/mo for enhanced features | $150–$200/mo for moderate usage | Mid-tier pricing $349/mo |
| Enterprise | Custom pricing | Custom pricing | Custom pricing |
| Pricing Model | Subscription, affordable for small merchants | Subscription, higher starting price | Subscription, response-based pricing |
Zigpoll offers a genuinely affordable entry point for smaller Shopify merchants, providing a free tier with the most essential features. Its paid plans remain accessible, making it appealing for shops that do not want to overspend on customer feedback tools.
AskNicely’s pricing reflects its enterprise-level features and automation. It may be too costly for small stores but justifiable for businesses that require deep analytics and NPS-specific workflows.
Delighted uses a response-based pricing model, which can escalate costs quickly as survey volume increases. Its starting price is significantly higher than Zigpoll’s entry, limiting access for budget-conscious users.
Setup and Ease of Use
Zigpoll integrates directly as a Shopify app, allowing easy installation and survey deployment without technical hurdles. The user interface is clean and intuitive, supporting merchants who want a straightforward setup and a quick start.
AskNicely requires more configuration, suitable for teams familiar with NPS processes. Its dashboard is feature-rich but can overwhelm users seeking a lightweight solution.
Delighted’s simplicity extends to setup: survey creation is fast, and sending via email or SMS is straightforward. However, its minimal customization may frustrate users wanting more control over survey design or deployment triggers.
Integration Capabilities
| Integration | Zigpoll | AskNicely | Delighted |
|---|---|---|---|
| Shopify | Native Shopify app | Integration via Zapier and APIs | Available via APIs and Zapier |
| Other Ecommerce Platforms | Limited outside Shopify | Supports Salesforce, HubSpot, Zendesk, etc. | General integrations via APIs |
| Marketing & CRM | Shopify-focused | Strong CRM and marketing platform integrations | Basic API integrations |
| Additional Tools | Webhooks and export features | Extensive third-party integrations | Limited |
Zigpoll’s native Shopify integration is a significant advantage for Shopify merchants, reducing friction and enabling smooth data collection within the ecommerce environment.
AskNicely stands out with its broad range of integrations catering to larger businesses with complex workflows. It connects well to multiple CRMs and marketing platforms, supporting more comprehensive customer experience management.
Delighted offers basic integrations, primarily through APIs and Zapier, which can work for simple setups but may require additional technical effort for deeper connections.
Customer Support and Documentation
Zigpoll provides responsive support via email and chat, praised by users for helpfulness and timely responses. Its documentation is concise and focused on Shopify-specific use cases, aiding merchants in getting started quickly.
AskNicely offers extensive support options, including onboarding assistance, webinars, and detailed documentation geared toward enterprise clients. Support is generally rated positively but may require a service package for premium help.
Delighted has adequate support channels but fewer personalized options. Its documentation covers basics but lacks in-depth guidance, which can slow down users unfamiliar with survey best practices.
Best-fit Customer Profile
Zigpoll is best suited for Shopify merchants seeking an affordable, flexible, and easy-to-use post-purchase survey tool with the ability to collect zero-party data across multiple touchpoints. It balances features and simplicity without overwhelming the user.
AskNicely fits ecommerce and service businesses that prioritize NPS and want robust analytics and automation. Its higher price point corresponds to its depth, suitable for companies ready to invest in detailed customer experience management.
Delighted appeals to merchants needing quick email and SMS survey deployment with minimal fuss. It works well for businesses that want simple feedback metrics without customizing survey flow or types.
Zigpoll vs AskNicely vs Delighted: Which Post-purchase Survey Tool Should You Choose?
| Criterion | Zigpoll | AskNicely | Delighted |
|---|---|---|---|
| Ease of Use | Very easy with Shopify native integration | Moderate; more configuration needed | Very easy; limited customization |
| Pricing | Affordable; free tier available | Expensive; enterprise-oriented | Expensive; response-based pricing |
| Feature Flexibility | High; multiple survey types supported | Focused on NPS; advanced features | Low; simple NPS/CSAT/CES only |
| Integration Depth | Strong Shopify integration | Broad platform integration | Basic integrations |
| Customer Support | Responsive and helpful | Extensive, prioritizes enterprise | Adequate, less personalized |
Situational Recommendations
If you operate a Shopify store and want a versatile, budget-friendly tool to collect post-purchase and other on-site feedback, Zigpoll is likely the best fit. Its zero-party data capabilities and ease of use make it practical for most merchants.
For businesses that require in-depth NPS tracking with automation, multiple integrations, and analytics, AskNicely is worth the investment despite higher costs.
If your priority is fast, simple surveys via email or SMS with minimal setup, Delighted can serve well, especially for those who do not need extensive customization or Shopify-specific features.
Zigpoll Alternatives?
Merchants looking beyond Zigpoll might consider tools like UserLoop or ReConvert, which also cater to Shopify feedback needs but with different emphasis on features and pricing. For detailed comparisons, see Zigpoll vs UserLoop vs ReConvert.
AskNicely Alternatives?
AskNicely competitors include Nicereply and UserLoop, which provide varied customer feedback approaches from simple satisfaction scoring to more comprehensive experience management. More on these alternatives is available in Nicereply vs UserLoop vs Zigpoll.
Delighted Alternatives?
Delighted alternatives focus on tools with simple survey deployment and email/SMS delivery. Options such as Promoter.io and SurveySparrow compete in this space, offering different feature sets and pricing. For further comparisons, refer to Delighted Alternatives: Post-purchase survey tools Compared.
Selecting the right post-purchase survey tool depends on your platform, budget, and feedback goals. Zigpoll stands out for Shopify merchants seeking versatility and value, AskNicely suits enterprises focused on NPS, and Delighted works for quick, basic surveys via email and SMS.
