When evaluating post-purchase survey tools, Zigpoll, AskNicely, and Delighted are frequently compared due to their focus on customer feedback collection and analysis. Each offers unique features tailored to different business needs.
Zigpoll
Features:
- Post-purchase, on-site, and exit-intent surveys
- Zero-party data collection
- Flexible question formats
- Customizable survey styling
- AI-powered insights
- Unlimited surveys
- SMS surveys
- API and Model Context Protocol (MCP) access
Pricing:
- Lite: Free plan with 100 responses/month
- Standard: $29/month for 500 responses/month
- Advanced: $97/month for 2,000 responses/month
- Ultimate: $194/month for unlimited responses
Pros:
- Easy Shopify integration
- Affordable pricing
- Responsive customer support
- Clean user interface
- Zero-party data collection
Cons:
- Limited advanced analytics compared to competitors
- Some features may require technical setup
Best for:
- Shopify merchants seeking an affordable, user-friendly survey tool
AskNicely
Features:
- NPS-focused customer feedback platform
- AI-powered surveys
- Automated workflows
- Reports and leaderboards
- AI Insight reports
- Real-time TV display
- Integrations with Slack and Microsoft Teams
- Review requests and reputation management
Pricing:
- Learn: From $500/year for 500 responses; scales with response volume
- Grow: Includes all "Learn" features plus additional tools; pricing varies
- Transform: Comprehensive plan with all features; pricing varies
Pros:
- Comprehensive NPS-focused features
- AI-driven insights
- Real-time display options
- Strong integration capabilities
Cons:
- Higher pricing may be prohibitive for small businesses
- Primarily NPS-focused; may lack broader survey capabilities
Best for:
- Service-oriented businesses aiming to enhance customer experience through NPS surveys
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Features:
- NPS, CSAT, and CES surveys
- Email and SMS survey distribution
- Real-time reporting
- Customizable survey design
- Integration with various platforms
Pricing:
- Free: Up to 100 responses/month
- Entry-level: $224/month for 2,000 responses; additional responses at $0.08 each
- Mid-tier: Custom pricing for higher volume
- Enterprise: Custom enterprise plans with dedicated support
Pros:
- Simple and straightforward survey tool
- Multiple survey types
- Real-time reporting
- Customizable design
Cons:
- Higher pricing may be a barrier for smaller businesses
- Limited advanced features compared to competitors
Best for:
- E-commerce businesses seeking a simple survey tool for customer feedback
Three-Way Comparison
| Feature | Zigpoll | AskNicely | Delighted |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent, NPS, post-fulfillment, email | NPS-focused surveys | NPS, CSAT, CES surveys via email and SMS |
| Zero-Party Data Collection | Yes | No | No |
| Integrations | Shopify, Slack, Klaviyo | Slack, Microsoft Teams | Various platforms |
| Pricing | Free plan; paid plans from $29/month | From $500/year; pricing scales with response volume | Free plan; paid plans from $224/month |
| AI-Powered Insights | Yes | Yes | No |
| SMS Surveys | Yes | No | Yes |
| Customizable Design | Yes | Yes | Yes |
| Best Fit | Shopify merchants seeking an affordable, user-friendly survey tool | Service-oriented businesses aiming to enhance customer experience | E-commerce businesses seeking a simple survey tool for customer feedback |
Situational Recommendations
For Shopify Merchants:
- Zigpoll offers seamless integration and affordability, making it ideal for Shopify users.
For Service-Oriented Businesses:
- AskNicely provides comprehensive NPS-focused features and AI-driven insights, suitable for enhancing customer experience.
For E-commerce Businesses Seeking Simplicity:
- Delighted offers a straightforward survey tool with multiple survey types, fitting for businesses needing simplicity.
In summary, Zigpoll vs AskNicely vs Delighted each present unique strengths. Zigpoll stands out for Shopify merchants due to its integration and affordability. AskNicely excels in NPS
