When evaluating attribution survey tools for Shopify Plus merchants, it's essential to understand the unique offerings of Zigpoll and Delighted. Both platforms aim to capture customer feedback but differ significantly in their approaches, features, and suitability for various business needs.
Zigpoll
Zigpoll is a Shopify-integrated survey app designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. It enables merchants to gather direct insights from customers, enhancing personalization and decision-making.
Features:
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys, allowing merchants to capture feedback at critical touchpoints in the customer journey.
- Zero-Party Data Collection: Collects data directly from customers, ensuring high-quality, consented information.
- AI-Powered Insights: Provides automatic analysis of survey responses, helping merchants quickly identify trends and areas for improvement.
- Customization: Surveys can be styled to match the brand's aesthetics, maintaining a cohesive customer experience.
- Integrations: Seamlessly integrates with Shopify, facilitating easy setup and management within the existing e-commerce ecosystem.
Pricing:
Zigpoll offers a tiered pricing model:
- Lite: Free plan with up to 100 responses per month.
- Standard: $29/month for up to 500 responses.
- Advanced: $97/month for up to 2,000 responses.
- Ultimate: $194/month for unlimited responses.
Each plan includes unlimited surveys and AI-powered insights, with higher tiers offering additional features like SMS surveys and API access. (zigpoll.com)
Pros:
- Affordable Entry Point: The free plan and lower-tier pricing make it accessible for small to medium-sized businesses.
- Comprehensive Survey Options: Multiple survey types cater to various customer interaction points.
- Brand Consistency: Customizable surveys ensure alignment with brand identity.
- Actionable Insights: AI-driven analytics provide valuable feedback for business optimization.
Cons:
- Limited Advanced Features on Lower Tiers: Some advanced functionalities are restricted to higher-priced plans.
- Potential Overkill for Small Stores: Smaller merchants might find the extensive features more than they need.
Best-Fit Customer Profile:
Zigpoll is ideal for Shopify Plus merchants seeking an affordable, integrated solution to gather direct customer feedback across multiple touchpoints, with a focus on zero-party data collection and actionable insights.
Delighted
Delighted is a straightforward survey tool specializing in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys, primarily delivered via email and SMS. It focuses on measuring customer sentiment to inform business decisions.
Features:
- Survey Types: Specializes in NPS, CSAT, and CES surveys, providing standardized metrics for customer satisfaction.
- Delivery Channels: Surveys are sent through email and SMS, facilitating easy access for customers.
- Branding: Allows customization of surveys to reflect the brand's identity.
- Integrations: Offers integrations with various platforms, including Shopify, enabling streamlined survey deployment.
Pricing:
Delighted's pricing is structured as follows:
- Free: Includes 1 project, 4 pre-built feedback reports, and branding options.
- Starter: $17/month for up to 50 responses.
- Growth: $35/month for up to 100 responses.
- Advanced: $134/month.
- Premium: $224/month for up to 5 projects.
Additional responses are priced at $0.08 each. (trustradius.com)
Pros:
- Simplicity: Focuses on core customer satisfaction metrics, making it easy to implement and interpret.
- Affordable Entry-Level Plan: The free and low-cost plans are suitable for startups and small businesses.
- Brand Alignment: Customizable surveys maintain brand consistency.
- Integration with Shopify: Facilitates easy setup for Shopify Plus merchants.
Cons:
- Limited Survey Types: Focuses mainly on NPS, CSAT, and CES, lacking the variety of survey types offered by competitors.
- Response Limits: Lower-tier plans have strict response caps, which may be restrictive for growing businesses.
- Additional Costs: Charges for extra responses can add up, potentially increasing costs unexpectedly.
Best-Fit Customer Profile:
Delighted is best suited for Shopify Plus merchants who prioritize measuring customer satisfaction through standardized metrics and prefer a straightforward, easy-to-implement survey tool.
Side-by-Side Comparison
| Feature | Zigpoll | Delighted |
|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent, NPS, CSAT, CES | NPS, CSAT, CES |
| Data Collection | Zero-party data through direct customer feedback | Customer satisfaction metrics via email and SMS surveys |
| AI Insights | Automatic analysis of survey responses | Not specified |
| Customization | Fully customizable surveys to match brand identity | Customizable surveys with branding options |
| Integrations | Seamless integration with Shopify | Integrates with Shopify and other platforms |
| Pricing | Free plan with up to 100 responses; paid plans starting at $29/month for up to 500 responses | Free plan with 1 project; paid plans starting at $17/month for up to 50 responses |
| Response Limits | Varies by plan; higher tiers offer more responses | Free plan includes 50 responses; paid plans have higher limits with additional charges for extra responses |
| Best-Fit Customer Profile | Merchants seeking an affordable, integrated solution for diverse customer feedback types | Merchants focusing on measuring customer satisfaction through standardized metrics |
Which to Choose
When deciding between Zigpoll and Delighted, consider your business's specific needs:
Zigpoll is ideal if you require a versatile survey tool that captures a wide range of customer feedback types, including post-purchase insights and exit-intent surveys. Its integration with Shopify Plus and focus on zero-party data collection make it a strong choice for merchants aiming to gather comprehensive customer insights.
Delighted is suitable if your primary goal is to measure customer satisfaction through standardized metrics like NPS, CSAT, and CES. Its straightforward approach and ease of use are beneficial for merchants who prefer simplicity and focus on customer sentiment analysis.
Ultimately, the choice depends on whether you need a comprehensive feedback solution (Zigpoll) or a focused customer satisfaction measurement tool (Delighted).
