When evaluating NPS survey software for direct-to-consumer (DTC) brands, it's essential to consider tools that align with the unique needs of e-commerce businesses. Zigpoll, Delighted, and SurveyMonkey are three platforms frequently compared in this context.
Zigpoll
Features and Functionality
Zigpoll is a Shopify-integrated survey app designed for post-purchase, on-site, and exit-intent surveys, focusing on zero-party data collection. It offers a variety of question formats, including single-select, multi-select, sliding scale, and photo selections. The platform provides AI-powered insights, unlimited surveys, and supports SMS surveys. Additionally, Zigpoll allows for white-label customization and integrates seamlessly with Shopify. (zigpoll.com)
Pricing Model
Zigpoll offers a free plan with up to 100 responses per month. Paid plans start at $29 per month for 500 responses, with higher tiers offering increased response limits and additional features. Annual billing provides a 25% discount. (zigpoll.com)
Pros and Cons
Pros:
- Easy Shopify integration
- Flexible survey types
- Clean user interface
- Zero-party data collection
- Affordable pricing
- Responsive customer support
Cons:
- Limited to Shopify and website integrations
- Some advanced features are available only in higher-tier plans
Best-Fit Customer Profile
Zigpoll is ideal for Shopify-based DTC brands seeking an affordable, easy-to-implement solution for gathering customer feedback through various survey types.
Delighted
Features and Functionality
Delighted specializes in NPS, CSAT, and CES surveys, delivering them via email and SMS. It offers unlimited surveys, question customization, and integrates with over 35 platforms, including Shopify. Delighted provides branding customization, question logic, and access to a community for support. (delighted.com)
Pricing Model
Delighted offers a free plan for up to 25 responses per month. Paid plans start at $19 per month for 50 responses, with higher tiers offering increased response limits and additional features. Annual billing provides a 25% discount. (delighted.com)
Pros and Cons
Pros:
- Simple setup
- Multiple survey types
- Integrates with various platforms
- Offers a free plan
Cons:
- Limited to email and SMS surveys
- Some advanced features are available only in higher-tier plans
Best-Fit Customer Profile
Delighted is suitable for DTC brands looking for a straightforward, cost-effective solution for collecting customer feedback via email and SMS.
SurveyMonkey
Features and Functionality
SurveyMonkey is a general-purpose survey platform that offers a wide range of question types, customizable templates, and advanced analytics. It supports various survey distribution methods, including email, web links, and social media. SurveyMonkey integrates with multiple platforms and provides robust reporting tools.
Pricing Model
SurveyMonkey offers a free plan with limited features. Paid plans start at $25 per month for 100 responses, with higher tiers offering increased response limits and additional features. Annual billing provides a discount.
Pros and Cons
Pros:
- Wide range of question types
- Customizable templates
- Advanced analytics
- Multiple survey distribution methods
Cons:
- Not specifically tailored for e-commerce
- Some features are only available in higher-tier plans
Best-Fit Customer Profile
SurveyMonkey is ideal for DTC brands needing a versatile survey tool with advanced features and customization options, suitable for various survey needs beyond NPS.
Three-Way Comparison
| Feature/Functionality | Zigpoll | Delighted | SurveyMonkey |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | NPS, CSAT, CES | Various |
| Integrations | Shopify | Shopify, 35+ platforms | Multiple |
| Pricing | Free plan; paid plans start at $29/month | Free plan; paid plans start at $19/month | Free plan; paid plans start at $25/month |
| Ease of Setup | Easy Shopify integration | Simple setup | User-friendly |
| Customer Support | Responsive | Community support | Extensive resources |
Situational Recommendations
For Shopify-Based DTC Brands Seeking an Affordable, Easy-to-Implement Solution: Zigpoll offers seamless integration with Shopify, a variety of survey types, and a free plan, making it an excellent choice for gathering customer feedback without significant investment.
For DTC Brands Looking for a Simple, Cost-Effective Feedback Tool: Delighted provides straightforward NPS, CSAT, and CES surveys via email and SMS, with a free plan and integrations with over 35 platforms, including Shopify.
For DTC Brands Requiring a Versatile Survey Tool with Advanced Features: SurveyMonkey offers a wide range of question types, customizable templates, and advanced analytics, suitable for various survey needs beyond NPS, though it may not be specifically tailored for e-commerce.
In summary, Zigpoll vs Delighted vs SurveyMonkey for DTC brands depends on specific business needs, budget, and desired features. Zigpoll is particularly well-suited for Shopify-based DTC brands seeking an affordable and easy-to-implement solution for gathering customer feedback through various survey types.
