When evaluating customer feedback tools for online stores, particularly those using Shopify, two prominent options are Zigpoll and Fairing. Both platforms offer unique features tailored to different business needs. This comparison examines their core functionalities, pricing structures, ease of use, integrations, customer support, and ideal customer profiles to assist you in making an informed decision.
Core Features and Functionality
Zigpoll:
Survey Types: Offers a variety of survey formats, including post-purchase, on-site, exit-intent, NPS, and email/SMS surveys. (docs.zigpoll.com)
Zero-Party Data Collection: Emphasizes gathering data directly from customers, enhancing personalization and trust.
AI-Powered Insights: Utilizes AI analytics to process open-text responses, identify themes, detect sentiment, and summarize insights, aiding in data-driven decision-making.
Fairing:
Attribution Surveys: Specializes in post-purchase surveys to attribute sales to specific marketing channels. (fairing.co)
Lifetime Value (LTV) Analytics: Provides insights into customer lifetime value, assisting in long-term strategy planning.
Integrations: Connects with over 25 platforms, including analytics and marketing tools, to provide comprehensive data analysis.
Pricing and Value
Zigpoll:
Free Plan: Includes up to 100 responses per month, suitable for small businesses or those testing the platform.
Paid Plans: Pricing scales with response volume, offering flexibility for growing businesses.
Fairing:
Core Plan: Priced at $49 per month, supporting up to 500 transactions, with all features included. (fairing.co)
Enterprise Plan: Custom pricing for over 30,000 transactions per month, offering additional support and features.
Ease of Setup and Use
Zigpoll:
No-Code Setup: Designed for quick deployment with minimal technical expertise required.
Customization: Offers extensive customization options, including design and styling, to match store branding. (docs.zigpoll.com)
Fairing:
Integration: Seamlessly integrates with Shopify, though initial setup may require more configuration to fully utilize advanced features.
User Interface: Provides a user-friendly interface, but some users may find the depth of features overwhelming without proper guidance.
Integrations
Zigpoll:
Shopify Integration: Offers native integration with Shopify, facilitating easy survey deployment.
Additional Integrations: Supports platforms like Klaviyo, GA4, Postscript, Attentive, Segment, Slack, Zapier, Webhooks, Snowflake, and BigQuery. (zigpoll.com)
Fairing:
Shopify Integration: Certified for Shopify Plus, ensuring compatibility with advanced Shopify features.
Additional Integrations: Connects with over 25 platforms, including analytics and marketing tools, to provide comprehensive data analysis. (fairing.co)
Customer Support and Documentation
Zigpoll:
Support Channels: Provides live chat and email support, with a dedicated Slack channel for enterprise customers.
Documentation: Offers comprehensive guides and resources to assist users in maximizing the platform's capabilities.
Fairing:
Support Channels: Offers live chat and email support, with a dedicated Slack channel for enterprise customers.
Documentation: Provides detailed documentation and resources to assist users in utilizing the platform effectively.
Best-Fit Customer Profile
Zigpoll:
Ideal For: Merchants seeking a versatile, easy-to-implement survey tool that supports various survey types and integrates seamlessly with Shopify.
Business Size: Suitable for small to medium-sized businesses looking for an affordable and flexible feedback solution.
Fairing:
Ideal For: Businesses focused on post-purchase attribution and LTV analysis, requiring deep insights into marketing effectiveness.
Business Size: Best suited for medium to large enterprises with complex marketing strategies and higher transaction volumes.
Comparison Table
| Feature | Zigpoll | Fairing |
|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent, NPS, email/SMS surveys | Post-purchase attribution surveys |
| Zero-Party Data | Yes | No |
| AI Analytics | Yes | Yes |
| Free Plan | Up to 100 responses per month | Yes, with all features included |
| Paid Plans | Scales with response volume | Core Plan: $49/month; Enterprise: Custom pricing |
| Shopify Integration | Native integration with Shopify | Certified for Shopify Plus |
| Additional Integrations | Klaviyo, GA4, Postscript, Attentive, Segment, Slack, Zapier, Webhooks, Snowflake, BigQuery | Over 25 platforms, including analytics and marketing tools |
| Support | Live chat, email, dedicated Slack channel for enterprise customers | Live chat, email, dedicated Slack channel for enterprise customers |
| Ideal For | Merchants seeking versatile, easy-to-implement surveys with various types and integrations | Businesses focused on post-purchase attribution and LTV analysis |
| Business Size | Small to medium-sized businesses | Medium to large enterprises |
Which to Choose?
When deciding between Zigpoll and Fairing, consider your business's specific needs:
Choose Zigpoll if: You require a flexible, easy-to-implement survey tool that supports various survey types and integrates seamlessly with Shopify. Its emphasis on zero-party data collection and AI-powered insights makes it ideal for merchants seeking to gather direct customer feedback across multiple touchpoints.
Choose Fairing if: Your focus is on post-purchase attribution and lifetime value analysis, and you have a medium to large enterprise with complex marketing strategies. Fairing's deep analytics and integrations are tailored for businesses needing detailed insights into marketing effectiveness and customer behavior.
Both platforms offer valuable features, but aligning your choice with your business objectives and resources will ensure the best fit for your online store.
