When evaluating attribution survey tools for Shopify stores, two platforms often come up: Zigpoll and Fairing. Both aim to enhance customer insights through targeted surveys, but they cater to different needs and offer distinct features.
Zigpoll
Zigpoll is a versatile survey widget designed to collect zero-party data directly from customers. It integrates seamlessly with Shopify, allowing merchants to deploy various survey types, including post-purchase, on-site, and exit-intent surveys. This flexibility enables businesses to gather feedback at multiple touchpoints in the customer journey.
Features:
Survey Types: Supports post-purchase, on-site, exit-intent, NPS, CSAT, abandoned cart, and more. (docs.zigpoll.com)
Targeting Settings: Offers granular control over survey visibility based on factors like geography, device type, referral source, and more. (docs.zigpoll.com)
Integrations: Connects with platforms such as Google Analytics, Mixpanel, HubSpot, Salesforce, and various social media APIs. (zigpoll.com)
Customization: Provides options to modify fonts, colors, borders, and placement to match brand aesthetics. (docs.zigpoll.com)
Pricing:
Zigpoll offers tiered pricing to accommodate different business sizes:
Lite: Free plan with 100 responses per month.
Standard: $25/month ($12.50/month when billed annually) for 500 responses.
Advanced: $98/month ($49/month when billed annually) for 2,000 responses.
Ultimate: $198/month ($99/month when billed annually) for unlimited responses.
Enterprise: $400/month ($200/month when billed annually) for unlimited responses and additional features. (docs.zigpoll.com)
Pros:
Flexibility: Ability to deploy various survey types across different customer touchpoints.
Customization: Tailor surveys to align with brand identity.
Integrations: Connects with multiple platforms for comprehensive data analysis.
Cons:
Complexity: The wide range of features may require a learning curve for new users.
Pricing: Higher-tier plans may be costly for small businesses.
Best For:
Merchants seeking a comprehensive survey tool that offers flexibility in survey deployment and robust customization options.
Fairing
Fairing specializes in post-purchase attribution surveys, focusing on understanding the factors influencing customer purchasing decisions. It integrates deeply with Shopify, capturing data immediately after a purchase is made. This focus allows businesses to gain insights into the effectiveness of marketing campaigns, product appeal, and customer satisfaction.
Features:
Post-Purchase Surveys: Captures customer feedback immediately after purchase to understand decision-making processes.
Attribution Analysis: Analyzes which marketing channels and campaigns are most effective in driving sales.
Integrations: Integrates with Shopify for seamless data collection and analysis.
Pricing:
Specific pricing details for Fairing are not publicly available. It's advisable to contact Fairing directly for a customized quote based on business needs.
Pros:
Focused Insights: Provides clear data on post-purchase behaviors and attribution.
Seamless Integration: Easy setup with Shopify for immediate data collection.
Cons:
Limited Survey Types: Primarily focuses on post-purchase surveys, lacking variety in survey deployment.
Customization Constraints: May offer fewer customization options compared to more versatile survey tools.
Best For:
Merchants aiming to understand the direct impact of their marketing efforts on sales and seeking targeted post-purchase feedback.
Side-by-Side Comparison
| Feature | Zigpoll | Fairing |
|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent, NPS, CSAT, abandoned cart, and more. (docs.zigpoll.com) | Primarily post-purchase attribution surveys. (fairing.com) |
| Targeting Settings | Granular control over survey visibility based on geography, device, referral source, etc. (docs.zigpoll.com) | Not specified. (fairing.com) |
| Integrations | Google Analytics, Mixpanel, HubSpot, Salesforce, social media APIs. (zigpoll.com) | Shopify integration for seamless data collection. (fairing.com) |
| Customization | Modify fonts, colors, borders, and placement to match brand aesthetics. (docs.zigpoll.com) | Limited customization options. (fairing.com) |
| Pricing | Free plan with 100 responses; paid plans starting at $25/month. (docs.zigpoll.com) | Pricing details not publicly available; contact for a quote. (fairing.com) |
Which to Choose
When deciding between Zigpoll and Fairing, consider your business's specific needs:
Choose Zigpoll if: You require a versatile survey tool capable of deploying various survey types across different customer touchpoints, with robust customization and integration options.
Choose Fairing if: Your primary goal is to gain focused insights into post-purchase behaviors and attribution, with a seamless integration into Shopify for immediate data collection.
