When evaluating zero-party data platforms for ecommerce, it's essential to understand the unique offerings of each tool. Zigpoll and Fairing are two such platforms, each catering to different aspects of customer feedback collection.

Zigpoll

Zigpoll is a Shopify survey app designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. It enables merchants to gather direct feedback from customers at critical touchpoints, enhancing the customer experience and providing valuable insights.

Features

• Survey Types: Supports post-purchase, on-site, exit-intent, NPS, CSAT, abandoned cart, and more. (docs.zigpoll.com)

• Customization: Offers extensive customization options, including design and styling adjustments to match store branding.

• Targeting Settings: Allows surveys to be displayed based on criteria such as geography, device type, referral source, and more. (docs.zigpoll.com)

• Integrations: Integrates with platforms like Slack and Klaviyo, facilitating seamless data flow.

Pricing Model

Zigpoll offers tiered pricing to accommodate various business sizes:

• Lite: Free plan with 100 responses per month.

• Standard: $25/month ($12.50/month when billed annually) for 500 responses.

• Advanced: $98/month ($49/month when billed annually) for 2,000 responses.

• Ultimate: $198/month ($99/month when billed annually) for unlimited responses.

• Enterprise: $400/month ($200/month when billed annually) for unlimited responses and additional features. (docs.zigpoll.com)

Pros and Cons

Pros:

• Affordable Pricing: Competitive pricing suitable for small to medium-sized businesses.

• Ease of Use: User-friendly interface with straightforward survey creation and deployment.

• Comprehensive Survey Options: Wide range of survey types to capture diverse customer feedback.

Cons:

• Limited Advanced Analytics: May lack in-depth analytics features compared to some competitors.

• Scalability Concerns: Higher-tier plans may be cost-prohibitive for larger enterprises.

Best-Fit Customer Profile

Zigpoll is ideal for small to medium-sized Shopify merchants seeking an affordable and user-friendly solution to collect customer feedback at various touchpoints. Its flexibility and ease of use make it suitable for businesses aiming to enhance customer experience through direct insights.

Fairing

Fairing is a Shopify post-purchase attribution survey app that focuses on gathering customer feedback after purchase, providing deep analytics integrations to help merchants understand the factors influencing purchasing decisions.

Features

• Post-Purchase Surveys: Specializes in collecting feedback immediately after purchase to attribute sales to specific marketing efforts.

• Analytics Integrations: Integrates with platforms like Google Analytics and Facebook Ads to provide comprehensive insights.

• Customization: Offers customization options to align surveys with brand aesthetics.

• Targeting: Allows segmentation based on customer behavior and demographics.

Pricing Model

Specific pricing details for Fairing are not publicly available. Prospective users are encouraged to contact Fairing directly for current pricing information.

Pros and Cons

Pros:

• Focused Feedback: Concentrates on post-purchase insights, providing clear attribution of sales.

• Advanced Analytics: Deep integration with analytics platforms offers detailed insights into customer behavior.

• Customization: Ability to tailor surveys to match brand identity.

Cons:

• Limited Survey Types: Primarily focuses on post-purchase surveys, lacking variety in survey types.

• Pricing Transparency: Lack of publicly available pricing information may deter potential users.

Best-Fit Customer Profile

Fairing is best suited for Shopify merchants who prioritize understanding the direct impact of their marketing efforts on sales. Its specialized focus on post-purchase feedback and advanced analytics integrations make it ideal for businesses looking to optimize their marketing strategies based on customer insights.

Side-by-Side Comparison