When evaluating zero-party data platforms for ecommerce, it's essential to consider tools that facilitate direct customer feedback collection, enabling businesses to gain actionable insights. Zigpoll, Fairing, and Asklayer are three such platforms commonly compared for their capabilities in this domain.

Zigpoll

Zigpoll is a Shopify-integrated survey app designed to collect zero-party data through various survey types, including post-purchase, on-site, and exit-intent surveys.

Features

• Survey Types: Offers post-purchase, on-site, and exit-intent surveys.
• Customization: Provides flexible question formats and custom styling for surveys.
• AI Insights: Includes automatic AI-powered insights for data analysis.
• Integrations: Seamlessly integrates with Shopify and supports various analytics platforms.

Pricing Model

Zigpoll offers a tiered pricing structure:

• Lite: Free plan with up to 100 responses per month.
• Standard: $29/month for up to 500 responses.
• Advanced: $97/month for up to 2,000 responses.
• Ultimate: $194/month for unlimited responses.

Each plan includes unlimited surveys and AI-powered insights. (zigpoll.com)

Pros

• Ease of Use: User-friendly interface with a clean design.
• Flexibility: Supports various survey types and customization options.
• Affordability: Competitive pricing, especially for small to medium-sized businesses.

Cons

• Advanced Features: Some advanced features are limited to higher-tier plans.
• Integration Depth: While it integrates with Shopify, some users may find the integration with other platforms less comprehensive.

Best-Fit Customer Profile

Ideal for Shopify merchants seeking an affordable and flexible solution for collecting customer feedback through various survey types.

Fairing

Fairing is a Shopify app focused on post-purchase attribution surveys, providing deep analytics integrations to help businesses understand customer behavior.

Features

• Survey Focus: Specializes in post-purchase attribution surveys.
• Analytics: Offers deep analytics integrations to interpret survey data.
• Customization: Provides customizable survey templates.
• Integrations: Integrates with Shopify and other analytics platforms.

Pricing Model

Fairing's pricing details are not publicly disclosed. Prospective users are encouraged to contact Fairing directly for current pricing information.

Pros

• Specialization: Focuses on post-purchase surveys, providing in-depth insights into customer purchasing decisions.
• Analytics: Strong analytics capabilities for data interpretation.

Cons

• Limited Survey Types: Primarily focuses on post-purchase surveys, lacking support for other survey types like on-site or exit-intent.
• Pricing Transparency: Lack of publicly available pricing information may be a barrier for some businesses.

Best-Fit Customer Profile

Suitable for businesses looking to gain deep insights into post-purchase customer behavior and willing to invest in specialized analytics tools.

Asklayer

Asklayer is a Shopify app that enables micro-surveys and on-site feedback collection at multiple touchpoints throughout the customer journey.

Features

• Survey Types: Supports micro-surveys and on-site feedback at various touchpoints.
• Customization: Offers customizable survey designs and question formats.
• Integrations: Integrates with Shopify and other platforms.
• Analytics: Provides analytics to interpret survey responses.

Pricing Model

Asklayer's pricing details are not publicly disclosed. Prospective users are encouraged to contact Asklayer directly for current pricing information.

Pros

• Multiple Touchpoints: Ability to collect feedback at various stages of the customer journey.
• Customization: Flexible survey customization options.

Cons

• Pricing Transparency: Lack of publicly available pricing information may be a barrier for some businesses.
• Integration Depth: Integration capabilities with platforms other than Shopify may be limited.

Best-Fit Customer Profile

Ideal for businesses seeking to gather customer feedback at multiple touchpoints and requiring customizable survey options.

Three-Way Comparison

The following table summarizes the key features of Zigpoll, Fairing, and Asklayer:

Situational Recommendations

• For Shopify Merchants Seeking an Affordable and Flexible Feedback Solution: Zigpoll offers a user