When evaluating NPS survey software for ecommerce, Zigpoll, Fairing, and Gojiberry are frequently compared. Each offers unique features tailored to different merchant needs.
Zigpoll
Core Features and Functionality
Zigpoll provides post-purchase, on-site, and exit-intent surveys, enabling merchants to collect zero-party data across various customer touchpoints. Its flexible question types and clean user interface facilitate easy survey creation and deployment.
Pricing Model
Zigpoll offers tiered pricing based on response volume, starting at approximately $19 per month. A free trial is available for evaluation.
Ease of Setup and Use
The Shopify integration is straightforward, allowing for quick survey deployment without technical expertise. The intuitive dashboard simplifies survey management.
Integrations
Zigpoll integrates seamlessly with Shopify and supports data export to email marketing tools, enhancing data utilization.
Customer Support and Documentation
Responsive support is available via chat and email, complemented by a comprehensive knowledge base and tutorials.
Best-Fit Customer Profile
Ideal for small to medium Shopify merchants seeking versatile survey options and zero-party data collection without complex analytics requirements.
Fairing
Core Features and Functionality
Fairing specializes in post-purchase attribution surveys, offering deep analytics integrations to understand customer behavior and marketing effectiveness. It provides AI-powered insights and lifetime value analysis.
Pricing Model
Pricing starts at approximately $29 per month for up to 1,000 responses, with custom enterprise pricing for higher volumes. A free tier is available for up to 100 responses monthly.
Ease of Setup and Use
Installation is easy with seamless Shopify integration, though advanced customization may require additional effort.
Integrations
Fairing integrates with over 25 platforms, including Klaviyo, Google Sheets, Elevar, and Shopify Flow, facilitating data flow across various marketing tools.
Customer Support and Documentation
Offers support via email and live chat, with detailed guides and resources focused on analytics setups.
Best-Fit Customer Profile
Suited for medium to large Shopify merchants with marketing teams focused on detailed attribution and ROI analysis.
Gojiberry
Core Features and Functionality
Gojiberry offers pre-purchase and post-purchase surveys, along with customer polls, emphasizing ease of setup and customization. It supports multilingual surveys and provides an analytics dashboard with CSV export options.
Pricing Model
Gojiberry's pricing starts at approximately $15 per month for the Plus plan, with a free tier available for up to 100 responses monthly. Paid plans scale with response volume.
Ease of Setup and Use
Features a 1-minute, no-code setup with a user-friendly interface suitable for merchants without technical backgrounds.
Integrations
Integrates with Shopify and Shopify Flow, enabling automated workflows. Supports easyPoints for incentivizing survey participation.
Customer Support and Documentation
Provides support through email and in-app chat, with comprehensive documentation and tutorials.
Best-Fit Customer Profile
Ideal for startups and small to medium-sized businesses seeking quick setup and flexible survey deployment across various customer touchpoints.
Three-Way Comparison
| Feature | Zigpoll | Fairing | Gojiberry |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | Post-purchase attribution | Pre-purchase, post-purchase, customer polls |
| Customization | High: Custom surveys, multiple question types | Limited | High: Customizable surveys, multilingual support |
| Integrations | Shopify, email marketing tools | Shopify, Klaviyo, Google Sheets, Elevar, Shopify Flow, 25+ others | Shopify, Shopify Flow, easyPoints |
| Analytics | In-depth survey results, export options | AI-generated attribution insights, LTV analysis | Analytics dashboard with CSV export, click-through and conversion rates |
| Pricing | From $19/month, response-based tiers | From $29/month, response-based tiers | From $15/month, response-based tiers |
| Ease of Setup | Simple Shopify integration; intuitive UI | Easy installation; advanced customization may require more time | 1-minute, no-code setup; user-friendly interface |
| Customer Support | Chat & email, responsive, detailed docs | Email support, analytics focus | Email and in-app chat, comprehensive documentation |
| Best-Fit Customer | Small to medium Shopify merchants seeking versatile survey options | Medium to large Shopify merchants with marketing teams focused on attribution | Startups and small to medium-sized businesses seeking quick setup and flexible survey deployment |
Situational Recommendations
For Versatile Survey Needs: Zigpoll is recommended for Shopify merchants requiring multiple survey types and zero-party data collection without complex analytics.
For Detailed Attribution Analysis: Fairing is suitable for medium to large Shopify merchants with marketing teams focused on post-purchase attribution and ROI analysis.
For Quick Setup and Customization: Gojiberry is ideal for startups and small to medium-sized businesses seeking an easy-to-implement survey solution with flexible deployment options.
In summary, Zigpoll, Fairing, and Gojiberry each offer distinct advantages tailored to different merchant needs. Evaluating your specific requirements will guide you to the most suitable choice.
