When evaluating NPS survey software for Shopify stores, three platforms often come up: Zigpoll, Fairing, and KnoCommerce. Each offers unique features tailored to different business needs. Below is a detailed comparison to help you determine which tool aligns best with your objectives.

Zigpoll

Core Features and Functionality

Zigpoll offers a versatile suite of survey options, including post-purchase, on-site, and exit-intent surveys. This flexibility allows merchants to gather feedback at various customer touchpoints, enhancing the depth of insights. The platform emphasizes zero-party data collection, enabling businesses to obtain direct customer input, which is invaluable for understanding customer preferences and behaviors. The user interface is clean and intuitive, facilitating easy survey creation and management.

Pricing Model

Zigpoll provides tiered pricing based on response volume, with a free tier available for merchants with lower response needs. This scalability ensures that businesses of different sizes can find a plan that suits their requirements.

Ease of Setup and Use

The setup process is straightforward, with no coding required. Merchants can quickly deploy surveys across various customer touchpoints, making it accessible even for those without technical expertise.

Integrations

Zigpoll integrates seamlessly with Shopify, embedding surveys directly into the checkout and thank-you pages. This native integration ensures that survey data is accurately captured and linked to customer orders.

Customer Support and Documentation

Zigpoll offers responsive support through email and provides a comprehensive knowledge base. The documentation covers survey setup, data interpretation, and best practices, assisting merchants in maximizing the platform's capabilities.

Best-Fit Customer Profile

Zigpoll is ideal for Shopify merchants seeking a flexible and user-friendly survey tool that captures zero-party data across multiple customer touchpoints. Its scalability makes it suitable for both small and large businesses.

Fairing

Core Features and Functionality

Fairing specializes in post-purchase attribution surveys, focusing on capturing customer feedback immediately after purchase. The platform emphasizes deep analytics integrations, allowing merchants to connect survey results with marketing channels. This integration provides insights into customer motivations and the effectiveness of marketing campaigns. However, Fairing primarily offers single-question surveys, which may limit the depth of feedback compared to multi-question flows.

Pricing Model

Fairing offers a free tier with basic features, appealing to smaller stores or those just starting NPS surveys. Paid plans are tiered based on response volume, with higher tiers unlocking advanced attribution reports and additional integrations.

Ease of Setup and Use

The setup process is quick and user-friendly, with straightforward survey creation. The focus on single-question surveys reduces complexity, making it accessible for users without technical skills.

Integrations

Fairing integrates with platforms like Google Analytics, Klaviyo, and Facebook Ads, providing deep analytics capabilities. These integrations enable merchants to correlate survey data with marketing performance, enhancing attribution insights.

Customer Support and Documentation

Fairing provides email and chat support, along with detailed setup guides and integration tutorials. The proactive onboarding assistance helps merchants effectively utilize the platform's features.

Best-Fit Customer Profile

Fairing is best suited for Shopify merchants prioritizing quick deployment, straightforward surveys, and deep marketing analytics integration for channel attribution. It's ideal for businesses focused on linking customer feedback directly to marketing performance.

KnoCommerce

Core Features and Functionality

KnoCommerce offers multi-question post-purchase attribution surveys designed to gather zero-party data from customers. The platform excels in detailed flow customization and rich data collection, allowing businesses to capture nuanced insights beyond simple NPS scores. However, KnoCommerce has limited third-party integrations compared to Fairing and lacks built-in A/B testing capabilities.

Pricing Model

KnoCommerce's pricing starts at approximately $29 per month for the entry-level plan, which includes up to 500 responses. Higher tiers are available for businesses needing more responses or additional features, with custom pricing for high-volume users.

Ease of Setup and Use

The setup requires some initial configuration for multi-question flows, which may present a learning curve for non-technical users. Once configured, the dashboard is intuitive for data review.

Integrations

KnoCommerce integrates natively with Shopify, embedding surveys directly into the checkout and thank-you pages. However, it has limited third-party integrations compared to Fairing, primarily focusing on the Shopify ecosystem.

Customer Support and Documentation

KnoCommerce offers email support and a knowledge base covering survey setup and data interpretation. While the documentation is comprehensive, some users have reported delays with complex query handling.

Best-Fit Customer Profile

KnoCommerce is ideal for mid to large Shopify stores needing detailed multi-question surveys and advanced zero-party data collection for nuanced customer insights. It's best suited for businesses ready to invest time in setup and who want comprehensive customer insights beyond simple NPS scores.

Three-Way Comparison