When evaluating survey tools for your Shopify store, it's essential to consider how each option aligns with your specific needs. Zigpoll, Fairing, and Qualaroo are three prominent choices, each offering unique features tailored to different aspects of customer feedback collection.
Zigpoll
Zigpoll is a versatile Shopify survey app that enables merchants to deploy post-purchase, on-site, and exit-intent surveys, focusing on zero-party data collection.
Core Features and Functionality
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys, allowing engagement at various customer touchpoints.
- Zero-Party Data Collection: Emphasizes gathering data directly from customers, ensuring explicit consent and enhancing data privacy.
- Customization: Provides a user-friendly, drag-and-drop survey builder with customizable templates to match your brand's aesthetics.
Pricing Model
Zigpoll offers tiered pricing based on response volume, starting at approximately $19 per month. This structure is designed to be affordable for small to medium-sized Shopify merchants. A free plan is also available, allowing merchants to test the platform before committing to a paid tier.
Ease of Setup and Use
The setup process is straightforward, with a native Shopify app installation that integrates seamlessly with your store. The intuitive interface and customizable survey builder enable quick deployment without requiring technical expertise.
Integrations
Zigpoll integrates natively with Shopify, ensuring smooth data synchronization. It also supports email marketing tools and some customer relationship management (CRM) platforms, facilitating comprehensive customer engagement strategies.
Customer Support and Documentation
Zigpoll is known for its responsive chat and email support, with a reputation for helpfulness. The platform offers detailed documentation and tutorials, assisting merchants in maximizing the tool's potential.
Best-Fit Customer Profile
Zigpoll is ideal for small to medium-sized Shopify merchants seeking a flexible, affordable survey solution that emphasizes zero-party data collection and offers a range of survey types to engage customers effectively.
Fairing
Fairing is a Shopify app specializing in post-purchase attribution surveys, providing deep analytics integrations to help retailers understand customer journeys and marketing effectiveness.
Core Features and Functionality
- Survey Focus: Concentrates on post-purchase attribution, asking customers directly about their purchase influences.
- Analytics Integration: Integrates with platforms like Google Analytics, Facebook Ads, and Klaviyo, enabling detailed attribution reports.
- Customization: Offers customizable survey flows to tailor questions and responses to specific marketing channels.
Pricing Model
Fairing's pricing is not publicly disclosed and typically requires direct inquiry. It is generally positioned in the mid-range SaaS pricing tier, reflecting its focus on marketing attribution use cases.
Ease of Setup and Use
Setting up Fairing involves connecting multiple analytics tools and configuring attribution settings, which may present a learning curve for those unfamiliar with analytics platforms. The dashboard is user-friendly but mastering advanced analytics features may take time.
Integrations
Fairing integrates deeply with Shopify and external analytics platforms, including Google Analytics, Facebook Ads, and Klaviyo, facilitating sophisticated ROI analysis. This deep integration is beneficial for merchants with existing analytics platforms who want to connect survey data directly to marketing channels.
Customer Support and Documentation
Fairing provides email support and maintains documentation focused on integrations and analytics setups. Live support options are less prominent, which may slow resolution for merchants new to attribution surveys.
Best-Fit Customer Profile
Fairing is best suited for medium to large Shopify merchants with marketing teams focused on detailed attribution and ROI analysis. Brands with existing analytics platforms who want to connect survey data directly to marketing channels will benefit from Fairing's deep integrations.
Qualaroo
Qualaroo is a tool that offers on-site micro-surveys with AI-powered sentiment analysis, enabling merchants to gather qualitative insights while customers are actively shopping.
Core Features and Functionality
- Survey Focus: Provides on-site, behavior-triggered micro-surveys (nudges/popups) to collect in-session feedback.
- AI-Powered Sentiment Analysis: Utilizes AI to analyze responses, providing insights into customer sentiments and opinions.
- Targeting and Branching Logic: Offers extensive targeting and branching logic to deliver personalized survey experiences.
Pricing Model
Qualaroo's pricing starts at approximately $80 per month for basic plans, which may be higher than some competitors. This pricing is justified by the AI features and advanced targeting capabilities, making it more suitable for medium to large-sized sites.
Ease of Setup and Use
Setting up Qualaroo requires adding JavaScript snippets to your store and configuring complex targeting rules. It is designed for marketers and UX researchers comfortable with targeting logic and A/B testing. The AI sentiment feature is automatic, but interpreting results requires familiarity with data analysis.
Integrations
Qualaroo integrates with platforms like Google Analytics and Adobe Analytics, providing valuable insights into customer behavior. However, it relies on embedding code snippets rather than native apps, which might slow adoption in Shopify stores less comfortable with code.
Customer Support and Documentation
Qualaroo offers live chat, email, and phone support on higher plans, along with extensive documentation and webinars. Its extensive feature set means a learning curve, but good resources lessen frustration.
Best-Fit Customer Profile
Qualaroo is ideal for stores with UX or conversion rate optimization (CRO) teams wanting in-session feedback and AI-assisted sentiment analysis. It suits brands with dedicated research or UX teams who want detailed behavioral insights and AI integrations.
Three-Way Comparison
Below is a comparison of Zigpoll, Fairing, and Qualaroo based on key criteria:
| Feature/Aspect | Zigpoll | Fairing |
