When evaluating NPS survey software for ecommerce, it's essential to consider tools that align with your business needs. Zigpoll, Fairing, and SatisMeter are three prominent options, each offering unique features tailored to different aspects of customer feedback collection.
Zigpoll
Core Features and Functionality
Zigpoll is a Shopify-centric survey app designed to collect zero-party data through various survey types, including post-purchase, on-site, and exit-intent surveys. Its user-friendly interface allows for easy customization, enabling merchants to create surveys that match their brand's style. The platform offers real-time analytics, providing insights into customer sentiments and behaviors. Additionally, Zigpoll supports multi-language and mobile-responsive surveys, catering to a diverse customer base. (zigpoll.com)
Pricing Model
Zigpoll offers a free tier with limited responses and emails, making it accessible for small businesses. Paid plans start at $29 per month, scaling up to $194 per month, with higher tiers offering increased response limits, advanced targeting, and additional features like SMS surveys and API access. (zigpoll.com)
Ease of Setup and Use
The integration with Shopify is straightforward, requiring minimal technical expertise. Merchants can quickly deploy surveys using pre-built templates, reducing the time to gather actionable feedback. The intuitive design ensures that even users with limited technical knowledge can set up and manage surveys effectively.
Integrations
Zigpoll seamlessly integrates with Shopify, allowing for easy embedding of surveys within the store. It also supports data export to CSV and third-party tools, facilitating comprehensive analysis and reporting.
Customer Support and Documentation
Zigpoll is praised for its responsive customer support, offering assistance via email and chat. The help center provides resources tailored for Shopify merchants, ensuring users can quickly find solutions to their queries. Personalized onboarding is available for paid customers, enhancing the overall user experience.
Best-Fit Customer Profile
Zigpoll is ideal for small to medium Shopify merchants seeking an affordable, easy-to-use survey tool that offers flexibility in survey types and customization. Its focus on zero-party data collection makes it suitable for businesses aiming to gather direct customer feedback to inform product and marketing decisions.
Fairing
Core Features and Functionality
Fairing specializes in post-purchase attribution surveys, asking customers directly about their purchase influences and sources. This data integrates with marketing analytics platforms, providing detailed attribution reports. The tool offers deep integrations with platforms like Google Analytics and Facebook Ads, enabling sophisticated ROI analysis. However, its focus is primarily on post-purchase feedback, lacking broader survey types that some brands might desire. (zigpoll.com)
Pricing Model
Fairing's pricing starts at $49 per month, with tiered plans based on survey volume and integrations. This pricing structure is more suited for medium to large Shopify merchants with dedicated marketing teams.
Ease of Setup and Use
Setting up Fairing involves integrating with existing analytics platforms, which may require a higher level of technical expertise. The tool is designed for users familiar with analytics and attribution models, making it less intuitive for those without a background in these areas.
Integrations
Fairing offers deep integrations with major platforms like Google Analytics and Facebook Ads, allowing for comprehensive attribution analysis. However, it may lack integrations with other ecommerce tools, potentially limiting its utility for businesses using a diverse tech stack.
Customer Support and Documentation
Fairing provides email support and maintains documentation focused on integrations and analytics setups. Live support options are less prominent, which may slow resolution for merchants new to attribution surveys.
Best-Fit Customer Profile
Fairing is best suited for medium to large Shopify merchants with dedicated marketing teams focused on detailed attribution and ROI analysis. Brands with existing analytics platforms who want to connect survey data directly to marketing channels will benefit from Fairing's specialized features.
SatisMeter
Core Features and Functionality
SatisMeter focuses on in-product NPS and CSAT surveys triggered by user events within web or mobile apps. It integrates with product usage data to provide attribution insights, supporting multiple languages and custom branding. The tool offers follow-up messaging workflows, enabling businesses to engage customers based on their feedback. However, its primary focus on in-product feedback may limit its applicability for ecommerce businesses seeking post-purchase insights. (zigpoll.com)
Pricing Model
SatisMeter's pricing starts at approximately $49 per month (billed annually) for more responses and features, with higher tiers offering advanced analytics, segmentation, and integrations at costs exceeding $199 per month. This pricing may be high relative to smaller retail businesses.
Ease of Setup and Use
Setting up SatisMeter involves embedding a code snippet or SDK for product surveys, configuring event triggers, and workflow automation. This setup requires more technical knowledge, making it less accessible for users without developer resources.
Integrations
SatisMeter integrates with major platforms such as Segment, Salesforce, HubSpot, and Intercom, offering API and SDK support for custom integration. This broad integration ecosystem is well-suited for SaaS product analytics but may be less relevant for ecommerce platforms.
Customer Support and Documentation
SatisMeter offers email and live chat support, extensive documentation, and a community forum. While support quality is generally good, it can be slower for customization queries, which may be a consideration for businesses requiring rapid assistance.
Best-Fit Customer Profile
SatisMeter is ideal for SaaS and digital product teams measuring NPS and CSAT within their apps. Companies with developer resources for event-based triggers and businesses requiring advanced segmentation and product analytics will find SatisMeter beneficial.
Three-Way Comparison
| Feature/Aspect | Zigpoll | Fairing | SatisMeter | | --- |
