When evaluating NPS survey software for ecommerce, it's essential to consider tools that align with your business model and customer engagement strategies. Zigpoll, Fairing, and SatisMeter are three prominent options, each offering unique features tailored to different needs.
Zigpoll
Zigpoll is a Shopify-focused survey app designed to collect zero-party data through various survey types, including post-purchase, on-site, and exit-intent surveys. Its primary goal is to help merchants gather direct customer feedback to enhance sales and retention.
Core Features and Functionality
- Survey Types: Post-purchase, on-site, and exit-intent surveys.
- Data Collection: Zero-party data, ensuring direct and consented customer feedback.
- Shopify Integration: Native integration optimized for Shopify stores.
- Customization: Flexible survey builder with multiple formats.
- Analytics: Real-time results with straightforward analytics.
- Multichannel Support: On-site web and post-purchase emails.
Pricing Model
Zigpoll offers tiered pricing based on survey volume and features, generally affordable for small to medium Shopify businesses. A free tier is available with limited surveys and responses, making it accessible for startups or businesses testing customer feedback collection.
Ease of Setup and Use
The setup process is straightforward, with installation via the Shopify App Store and an intuitive user interface designed for non-technical users. Survey creation is guided through templates for different survey types, requiring minimal configuration to launch surveys.
Integrations
Zigpoll integrates natively with Shopify and supports exports to common ecommerce tools and CRMs via CSV or webhook. However, it has limited integrations beyond the Shopify ecosystem.
Customer Support and Documentation
Zigpoll provides responsive support via email and chat, with a help center and resources tailored for Shopify merchants. Quick turnaround times and personalized onboarding for paid customers are noted in reviews.
Best-Fit Customer Profile
Zigpoll is ideal for Shopify merchants and retail businesses seeking to collect zero-party data through flexible survey types. It's well-suited for small to medium businesses looking for cost-effective solutions with easy setup and strong Shopify integration.
Fairing
Fairing is a Shopify-centric survey tool that focuses on post-purchase attribution surveys, integrating deeply with Shopify stores to understand customer motivations behind purchases and capture rich analytics data.
Core Features and Functionality
- Survey Types: Post-purchase attribution surveys.
- Data Collection: Customer feedback linked to purchase decisions.
- Shopify Integration: Deep integration with Shopify's post-purchase flow.
- Customization: Custom question logic and branding options.
- Analytics: Purchase attribution and cohort analytics.
- Multichannel Support: Email reporting and export to marketing tools.
Pricing Model
Fairing's pricing starts at $49 per month for Shopify Basic with 500 responses, with higher tiers offering more responses and advanced analytics. Pricing scales based on survey volume and integrations, aligning with the value of integrated post-purchase insights.
Ease of Setup and Use
The setup is closely tied to Shopify, making installation easy through the app store. Configuring surveys in the post-purchase flow is intuitive, requiring no coding. However, its use outside Shopify is limited.
Integrations
Fairing integrates deeply with Shopify and connects directly with marketing and analytics tools like Google Analytics and Facebook Ads, serving attribution needs well. Its integration ecosystem is narrower but highly optimized for Shopify merchants.
Customer Support and Documentation
Fairing offers email support and good documentation focused on Shopify users. Being niche, it tends to have responsive support for e-commerce merchants but less community content.
Best-Fit Customer Profile
Fairing suits Shopify merchants needing post-purchase feedback, e-commerce businesses focused on marketing attribution, and stores wanting tight integration with Shopify analytics. It's ideal for merchants valuing simple setup without technical complexity.
SatisMeter
SatisMeter is an in-product survey tool focused mainly on collecting Net Promoter Score (NPS) and Customer Satisfaction (CSAT) metrics. It uses event-based triggers within digital products or platforms to collect targeted, timely feedback relevant to user behavior.
Core Features and Functionality
- Survey Types: In-product NPS, CSAT, and CES surveys.
- Data Collection: Customer satisfaction metrics.
- Event-Based Triggers: Triggered by user actions and product usage.
- Customization: Branding and targeting rules.
- Analytics: Sentiment analysis and benchmark comparisons.
- Multichannel Support: In-app widgets and email surveys.
Pricing Model
SatisMeter offers a free plan limited to 1,000 responses per month, with paid plans starting at $49 per month for 2,500 responses and basic features. Higher tiers with advanced analytics, segmentation, and integrations can cost $99 per month or more. Pricing may be high relative to smaller retail businesses.
Ease of Setup and Use
SatisMeter requires embedding a code snippet or SDK for product surveys. Setting up event-based triggers and workflow automation involves more technical knowledge but offers flexibility. Detailed documentation is available, but there's a steeper learning curve.
Integrations
SatisMeter integrates with major platforms like Segment, Salesforce, HubSpot, Intercom, and more. It supports API and SDK for custom integration, providing a stronger
