When evaluating survey tools for Shopify stores, it's essential to consider how they collect and utilize zero-party data—information customers willingly provide. Zigpoll and Gojiberry are two such platforms, each offering unique features tailored to different business needs.

Zigpoll

Zigpoll is a Shopify survey app designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. It enables merchants to gather direct feedback from customers, enhancing personalization and customer experience.

Features

• Survey Types: Offers post-purchase, on-site, and exit-intent surveys.
• Question Formats: Supports various question types, including single-select, multi-select, sliding scale, and photo selections.
• AI Insights: Provides automatic AI-powered insights to analyze survey responses.
• Customization: Allows custom styling of surveys to match brand aesthetics.
• Integrations: Seamlessly integrates with Shopify and other platforms.

Pricing Model

Zigpoll offers a tiered pricing structure:

• Lite: Free plan with up to 100 responses per month.
• Standard: $29/month for up to 500 responses.
• Advanced: $97/month for up to 2,000 responses.
• Ultimate: $194/month for unlimited responses.

Each plan includes unlimited surveys and AI-powered insights. Annual billing options offer a 25% discount. (zigpoll.com)

Pros

• Easy Shopify Integration: Quick setup with Shopify stores.
• Flexible Survey Types: Covers various customer touchpoints.
• Affordable Pricing: Competitive rates suitable for small to medium-sized businesses.
• Responsive Support: Known for attentive customer service.

Cons

• Limited Advanced Features: Some advanced functionalities may be lacking compared to competitors.
• Customization Constraints: While customizable, there may be limitations in design flexibility.

Best-Fit Customer Profile

Ideal for small to medium-sized Shopify merchants seeking an affordable and straightforward solution to collect customer feedback and enhance personalization.

Gojiberry

Gojiberry is a Shopify survey app focused on post-purchase attribution and customer polls. It aims to gather insights into customer behavior and preferences to inform marketing strategies.

Features

• Survey Types: Primarily post-purchase surveys.
• Attribution Analysis: Analyzes customer responses to attribute sales to specific marketing efforts.
• Customer Polls: Engages customers with polls to gather opinions and feedback.
• Integrations: Integrates with Shopify and other platforms.

Pricing Model

Gojiberry's pricing details are not publicly available. Prospective users are encouraged to contact the company directly for current pricing information.

Pros

• Focused Attribution: Helps in understanding the impact of marketing campaigns.
• Customer Engagement: Facilitates direct engagement through polls.
• Shopify Integration: Integrates with Shopify for seamless data collection.

Cons

• Limited Survey Types: Focuses mainly on post-purchase surveys, lacking variety.
• Pricing Transparency: Lack of publicly available pricing information.
• Customization Limitations: Potential constraints in survey design and customization.

Best-Fit Customer Profile

Suitable for Shopify merchants looking to analyze post-purchase behavior and gather customer opinions to refine marketing strategies.

Side-by-Side Comparison

Which to Choose

When deciding between Zigpoll and Gojiberry for your Shopify store, consider the following:

• Zigpoll: If you're a small to medium-sized merchant seeking an affordable, easy-to-integrate solution with a variety of survey types and AI-powered insights, Zigpoll is a strong choice.

• Gojiberry: If your focus is on analyzing post-purchase behavior and customer opinions to refine marketing strategies, and you're comfortable with limited survey types and potentially higher costs, Gojiberry may be suitable.

Ultimately, the best choice depends on your specific business needs, budget, and the type of customer insights you aim to gather.