When evaluating zero-party data platforms, two prominent options emerge: Zigpoll and Hulk NPS Post Purchase Survey. Both cater to Shopify merchants seeking to collect direct customer feedback, but they differ in features, pricing, ease of use, and integration capabilities. This comparison aims to provide a clear understanding of each tool's strengths and limitations, assisting you in making an informed decision tailored to your business needs.

Zigpoll

Zigpoll is a versatile survey tool designed to seamlessly integrate with Shopify stores, enabling merchants to gather valuable customer insights through various survey types, including post-purchase, on-site, and exit-intent surveys. Its primary focus is on zero-party data collection, allowing businesses to obtain direct feedback from customers.

Features

• Survey Types: Offers a range of survey options such as post-purchase, on-site, and exit-intent surveys, providing flexibility in data collection.
• Zero-Party Data Collection: Emphasizes gathering data directly from customers, ensuring high-quality and actionable insights.
• Integrations: Supports integrations with platforms like Slack and Klaviyo, enhancing data utilization and workflow efficiency.
• AI Chat Insights: Provides AI-driven insights to help interpret survey responses and identify trends.

Pricing Model

Zigpoll offers several subscription plans to accommodate different business sizes:

• Lite: Free plan with up to 100 responses per month, suitable for testing the platform or small-scale operations.
• Standard: Priced at $25 per month (or $12.50 when billed annually), includes up to 500 responses per month and additional features like email sending capabilities and AI chat insights.
• Advanced: At $98 per month (or $49 when billed annually), offers up to 2,000 responses per month, priority customer support, and increased AI chat insights.
• Ultimate: For $198 per month (or $99 when billed annually), provides unlimited responses, priority support, and the highest number of AI chat insights.
• Enterprise: Custom pricing for businesses requiring tailored solutions, including support for up to 50 team members.

Pros

• Flexible Survey Options: The variety of survey types allows businesses to collect data at different customer touchpoints.
• Affordable Entry-Level Plan: The free plan and reasonably priced Standard plan make it accessible for startups and small businesses.
• Responsive Support: Users have reported prompt and helpful customer support, enhancing the overall user experience.

Cons

• Limited Advanced Features on Lower Tiers: Some advanced features, like priority support and higher AI chat insights, are only available on higher-tier plans.
• Integration Limitations: While it integrates with popular platforms, the range of integrations may not cover all business needs.

Best-Fit Customer Profile

Zigpoll is ideal for Shopify merchants seeking a cost-effective solution to collect zero-party data through various survey types. Its scalability makes it suitable for businesses ranging from startups to larger enterprises.

Hulk NPS Post Purchase Survey

Hulk NPS Post Purchase Survey is a Shopify app focused on collecting post-purchase feedback, particularly Net Promoter Score (NPS) data, to gauge customer satisfaction and loyalty. It integrates directly into the Shopify order confirmation page, facilitating easy access for customers to provide feedback.

Features

• Post-Purchase Surveys: Specializes in embedding surveys on the order confirmation page, capturing immediate customer sentiments.
• NPS Measurement: Focuses on measuring NPS, providing a clear metric of customer loyalty.
• Customizable Surveys: Allows for the creation of custom surveys with required or optional fields and conditional logic.
• Analytics Dashboard: Offers insights into survey responses, aiding in data-driven decision-making.

Pricing Model

Hulk NPS Post Purchase Survey provides two pricing plans:

• Development Plan: Free for all partner development stores, suitable for testing the app.
• Pro Plan: Priced at $25 per month, includes unlimited responses, white-labeled forms, CSV export, required/optional fields, survey statistics, and conditional logic.

Pros

• High Response Rates: Embedding surveys on the order confirmation page leads to higher engagement and more feedback.
• Simplicity: The one-click installation and straightforward setup process make it user-friendly.
• Actionable Insights: The analytics dashboard enables merchants to act promptly on customer feedback.

Cons

• Limited Survey Types: Primarily focuses on post-purchase surveys, lacking the variety of survey types offered by competitors.
• Integration Constraints: While it integrates with Shopify, it may not support as many third-party integrations as other platforms.

Best-Fit Customer Profile

Hulk NPS Post Purchase Survey is best suited for Shopify merchants who prioritize post-purchase feedback and NPS measurement, seeking a simple and effective tool to gauge customer satisfaction.

Side-by-Side Comparison

Which to Choose

When deciding between Zigpoll and Hulk NPS Post Purchase Survey, consider the following:

• For Comprehensive Feedback Collection: If your business requires a variety of survey types to gather insights at different customer touchpoints, Zigpoll offers the flexibility and scalability to meet these needs.

• For Focused Post-Purchase Insights: If your primary goal is to measure customer satisfaction and loyalty through post-purchase NPS surveys, Hulk NPS Post Purchase Survey provides a straightforward and effective solution.

Ultimately, the choice depends on your specific business objectives and the type of customer feedback you aim to collect.