When evaluating NPS survey software for Shopify Plus merchants, two prominent options are Zigpoll and KnoCommerce. Both platforms offer unique features tailored to gather customer feedback, but they differ in functionality, pricing, and integration capabilities. This comparison will delve into each tool's offerings to help you make an informed decision.
Zigpoll
Overview
Zigpoll is a Shopify-integrated survey app designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. It enables merchants to gather direct feedback from customers, enhancing the shopping experience and informing business decisions.
Features
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys, allowing merchants to capture feedback at various customer touchpoints.
- Zero-Party Data Collection: Collects data directly from customers, ensuring accuracy and relevance.
- AI-Powered Insights: Provides automated analysis of survey responses, delivering actionable insights without manual intervention.
- Customization: Supports flexible question formats and custom styling for surveys, enabling alignment with brand aesthetics.
- Integrations: Seamlessly integrates with Shopify, facilitating easy setup and management.
Pricing
Zigpoll offers a tiered pricing model:
- Lite: Free plan with up to 100 responses per month.
- Standard: $29/month for up to 500 responses.
- Advanced: $97/month for up to 2,000 responses.
- Ultimate: $194/month for unlimited responses.
Each plan includes unlimited surveys and AI-powered insights, with higher tiers offering additional features like SMS surveys and API access. (zigpoll.com)
Pros
- Ease of Use: User-friendly interface with quick setup, often going live in under three minutes.
- Customization: Ability to tailor surveys to match brand identity.
- AI Insights: Automated analysis saves time and provides immediate actionable data.
- Responsive Support: Highly regarded customer support, assisting with setup and ongoing needs.
Cons
- Feature Limitations: Some advanced features are only available in higher-tier plans, which may be a consideration for budget-conscious merchants.
Best Fit Customer Profile
Ideal for Shopify Plus merchants seeking an intuitive, cost-effective solution to gather customer feedback across multiple touchpoints, with a focus on ease of use and rapid deployment.
KnoCommerce
Overview
KnoCommerce specializes in post-purchase attribution surveys, offering multi-question flows and zero-party data collection to help merchants understand customer satisfaction and product performance.
Features
- Survey Types: Primarily focuses on post-purchase surveys to gauge customer satisfaction and gather feedback on specific products.
- Zero-Party Data Collection: Collects direct feedback from customers, ensuring data accuracy.
- Multi-Question Flows: Allows for in-depth surveys with multiple questions, providing comprehensive insights.
- Integrations: Integrates with Shopify and offers additional integrations with platforms like Klaviyo and Google Analytics.
Pricing
KnoCommerce offers several pricing tiers:
- Starter: $19/month for 1 live survey with up to 3 questions.
- Analyst: $119/month for 2 live surveys with unlimited questions.
- Pro: $299/month for 4 live surveys with unlimited questions.
- Enterprise: $499+/month for unlimited surveys and questions.
Each plan includes various integrations and features, with higher tiers offering advanced functionalities like automated insights and dedicated support. (try.knocommerce.com)
Pros
- Comprehensive Surveys: Ability to create detailed surveys with multiple questions, suitable for in-depth customer feedback.
- Integrations: Offers a range of integrations with platforms like Shopify, Klaviyo, and Google Analytics.
- Automated Insights: Provides automated analysis of survey responses, delivering actionable insights.
Cons
- Pricing: Higher-tier plans can be expensive, which may be a barrier for smaller merchants.
- Limited Survey Types: Focuses mainly on post-purchase surveys, lacking options for on-site or exit-intent surveys.
Best Fit Customer Profile
Suitable for Shopify Plus merchants who require in-depth post-purchase surveys and have the budget to invest in higher-tier plans for advanced features and integrations.
Side-by-Side Comparison
| Feature | Zigpoll | KnoCommerce |
|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent surveys | Primarily post-purchase surveys |
| Zero-Party Data | Yes | Yes |
| AI-Powered Insights | Yes | Yes |
| Customization | Flexible question formats, custom styling | Advanced question types, survey customization |
| Integrations | Shopify, Klaviyo, Google Analytics, and more | Shopify, Klaviyo, Google Analytics, and more |
| Pricing | Free plan; Paid plans start at $29/month | Plans start at $19/month |
| Best Fit | Merchants seeking an intuitive, cost-effective solution for diverse survey needs | Merchants needing in-depth post-purchase surveys with advanced features |
Which to Choose
When deciding between Zigpoll and KnoCommerce for your Shopify Plus store, consider the following:
Zigpoll is ideal if you need a versatile, user-friendly survey tool that integrates seamlessly with Shopify and offers a variety of survey types. Its AI-powered insights and flexible pricing make it suitable for merchants looking to gather customer feedback across multiple touchpoints without a significant investment.
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