When evaluating feedback tools for Shopify stores, it's essential to consider how they align with your business needs. Zigpoll and KnoCommerce are two prominent options, each offering unique features tailored to different aspects of customer feedback.
Zigpoll
Zigpoll is a Shopify survey app designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. It enables merchants to gather direct feedback from customers, enhancing the shopping experience and informing business decisions.
Features
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys, allowing merchants to capture feedback at various customer touchpoints.
- Zero-Party Data Collection: Collects data directly from customers, ensuring accuracy and relevance.
- AI-Powered Insights: Provides automatic analysis of survey responses, helping merchants quickly identify trends and areas for improvement.
- Customization: Surveys can be styled to match the store's branding, maintaining a cohesive customer experience.
- Integrations: Seamlessly integrates with Shopify, facilitating easy setup and management.
Pricing
Zigpoll offers a tiered pricing model:
- Lite: Free plan with up to 100 responses per month.
- Standard: $29/month for up to 500 responses.
- Advanced: $97/month for up to 2,000 responses.
- Ultimate: $194/month for unlimited responses.
Each plan includes unlimited surveys and AI-powered insights. Annual billing options are available with a 25% discount. (zigpoll.com)
Pros
- Affordable Pricing: Competitive rates, especially for small to medium-sized businesses.
- User-Friendly Interface: Intuitive design that simplifies survey creation and analysis.
- Responsive Support: Known for prompt and helpful customer service.
Cons
- Limited Advanced Features: Some advanced functionalities may be restricted to higher-tier plans.
- Customization Constraints: While surveys are customizable, there may be limitations in design flexibility.
Best-Fit Customer Profile
Ideal for small to medium-sized Shopify merchants seeking an affordable and straightforward solution to gather customer feedback and drive business improvements.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys, focusing on understanding customer motivations and purchase decisions. It offers multi-question flows and zero-party data collection to provide in-depth insights into customer behavior.
Features
- Post-Purchase Attribution Surveys: Captures reasons behind purchase decisions, aiding in marketing and product strategy.
- Multi-Question Flows: Engages customers with a series of questions for comprehensive feedback.
- Zero-Party Data Collection: Ensures data accuracy by collecting information directly from customers.
- Integrations: Connects with Shopify and other platforms, streamlining data collection and analysis.
Pricing
KnoCommerce offers several pricing tiers:
- Starter: $19/month for 1 live survey with up to 3 questions.
- Analyst: $119/month for 2 live surveys with unlimited questions.
- Pro: $299/month for 4 live surveys with unlimited questions.
- Enterprise: $499+/month for unlimited surveys and questions.
Each plan includes various features, such as advanced question types, integrations, and support. (try.knocommerce.com)
Pros
- In-Depth Insights: Provides detailed understanding of customer purchase motivations.
- Advanced Survey Capabilities: Offers a variety of question types and survey flows.
- Comprehensive Integrations: Supports multiple platforms, enhancing data analysis capabilities.
Cons
- Higher Pricing: Pricing may be steep for smaller businesses or those with limited budgets.
- Complex Setup: Initial setup and survey creation can be more time-consuming due to advanced features.
Best-Fit Customer Profile
Suited for established Shopify merchants aiming to gain deep insights into customer purchase behaviors and willing to invest in advanced survey capabilities.
Side-by-Side Comparison
| Feature | Zigpoll | KnoCommerce |
|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent surveys | Post-purchase attribution surveys |
| Zero-Party Data Collection | Yes | Yes |
| AI-Powered Insights | Yes | No |
| Customization | Customizable surveys to match branding | Advanced question types and survey flows |
| Integrations | Shopify | Shopify and other platforms |
| Pricing | Free plan; Paid plans start at $29/month | Plans start at $19/month |
| Best-Fit Customer Profile | Small to medium-sized merchants seeking affordable feedback solutions | Established merchants seeking in-depth customer insights |
Which to Choose
When deciding between Zigpoll and KnoCommerce for your Shopify store, consider the following:
For Small to Medium-Sized Merchants: If you're looking for an affordable, user-friendly solution to gather customer feedback across various touchpoints, Zigpoll's flexible survey types and AI-powered insights make it a strong choice.
For Established Merchants Seeking In-Depth Insights: If your goal is to understand the specific reasons behind customer purchases and you're prepared to invest in advanced survey capabilities, KnoCommerce's post-purchase attribution surveys offer valuable insights.
Ultimately, the best choice depends on your business size, budget, and
