When evaluating attribution survey tools for subscription commerce, two prominent options are Zigpoll and KnoCommerce. Both integrate with Shopify to collect zero-party data through post-purchase surveys, but they differ in features, pricing, ease of use, and target audiences.
Zigpoll
Zigpoll is a Shopify app designed to gather customer feedback via post-purchase, on-site, and exit-intent surveys, focusing on zero-party data collection.
Features
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys.
- Question Formats: Supports various question types, including single-select, multi-select, sliding scale, and photo selections.
- AI Insights: Provides automatic AI-powered insights to analyze survey responses.
- Customization: Allows custom styling of surveys and supports white-labeling.
- Integrations: Seamlessly integrates with Shopify and offers API access for advanced users.
Pricing Model
Zigpoll offers a tiered pricing structure:
- Lite: Free plan with up to 100 responses per month.
- Standard: $29/month, includes 500 responses per month.
- Advanced: $97/month, includes 2,000 responses per month.
- Ultimate: $194/month, includes unlimited responses per month.
Each plan includes unlimited surveys, flexible question formats, and AI insights. Annual billing options are available with a 25% discount. (zigpoll.com)
Pros
- Easy Shopify Integration: Quick setup with Shopify stores.
- Flexible Survey Types: Ability to deploy various survey types to capture diverse customer feedback.
- AI-Powered Insights: Automated analysis of survey data for actionable insights.
- Affordable Pricing: Competitive pricing with a free tier suitable for small businesses.
Cons
- Limited Advanced Features: Some advanced features may be restricted to higher-tier plans.
- Customization Constraints: While customization is available, it may not be as extensive as some competitors.
Best-Fit Customer Profile
Zigpoll is ideal for small to medium-sized Shopify merchants seeking an affordable and easy-to-use survey tool to collect customer feedback and gain insights into customer behavior.
KnoCommerce
KnoCommerce is a Shopify app specializing in post-purchase attribution surveys, offering multi-question flows and zero-party data collection.
Features
- Survey Types: Focuses on post-purchase surveys to understand customer decision-making.
- Question Formats: Provides advanced question types, including image and video responses.
- Integrations: Integrates with over 20 platforms, including Shopify, Klaviyo, and Google Analytics.
- Attribution Reporting: Offers order attribution reports to analyze the impact of various marketing channels.
- Benchmarking: Provides benchmarking features to compare performance against industry standards.
Pricing Model
KnoCommerce offers several pricing tiers:
- Starter: $19/month, includes 1 live survey with up to 3 questions.
- Analyst: $119/month, includes 2 live surveys with unlimited questions.
- Pro: $299/month, includes 4 live surveys with unlimited questions.
- Enterprise: $499+/month, includes unlimited surveys and questions.
Each plan includes various integrations, advanced question types, and support options. (try.knocommerce.com)
Pros
- Comprehensive Integrations: Wide range of integrations with popular platforms.
- Advanced Question Types: Ability to include images and videos in surveys.
- Attribution Reporting: Detailed reports to assess marketing channel effectiveness.
- Benchmarking: Compare performance against industry standards.
Cons
- Higher Pricing: Pricing may be steep for small businesses or startups.
- Limited Survey Types: Primarily focuses on post-purchase surveys, lacking other survey types.
Best-Fit Customer Profile
KnoCommerce is suited for medium to large-sized Shopify merchants with substantial marketing budgets who require in-depth post-purchase attribution insights and have the resources to invest in a more comprehensive survey tool.
Side-by-Side Comparison
| Feature | Zigpoll | KnoCommerce |
|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | Post-purchase |
| Question Formats | Single-select, multi-select, sliding scale, photo selections | Advanced types, including image and video responses |
| AI Insights | Automatic AI-powered insights | Automated insights (beta) |
| Customization | Custom styling, white-labeling | Remove KnoCommerce branding |
| Integrations | Shopify, API access | Shopify, Klaviyo, Google Analytics, and over 20 other platforms |
| Pricing | Free plan; Paid plans start at $29/month | Plans start at $19/month |
| Best-Fit Customer | Small to medium-sized Shopify merchants seeking an affordable, easy-to-use survey tool | Medium to large-sized Shopify merchants needing in-depth post-purchase attribution insights |
Which to Choose
When deciding between Zigpoll and KnoCommerce for subscription commerce, consider the following:
- Budget Constraints: If cost is a primary concern, Zigpoll's free plan and
