When evaluating post-purchase survey tools, it's essential to consider how each platform aligns with your business needs. Zigpoll, KnoCommerce, and Simplesat are three prominent options, each offering unique features tailored to different objectives.
Zigpoll
Zigpoll is a Shopify app designed to collect zero-party data through various survey types, including post-purchase, on-site, and exit-intent surveys. Its primary focus is on enriching customer profiles and enhancing marketing strategies.
Core Features and Functionality
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys, providing flexibility in capturing customer feedback at different touchpoints.
- Data Collection: Emphasizes zero-party data collection, allowing direct input from customers beyond traditional ratings.
- User Interface: Features a clean, Shopify-optimized interface with a drag-and-drop survey builder for easy customization.
Pricing Model
Zigpoll provides a free plan with limited surveys and responses, making it accessible for smaller merchants. Paid plans start at approximately $19 per month, offering more responses and basic customization. Higher tiers, ranging from $30 to $80 per month, provide increased limits and advanced features. Enterprise options are available with custom pricing.
Ease of Setup and Use
The setup process is straightforward for Shopify merchants, with installation from the Shopify App Store and pre-built templates. The user-friendly interface reduces the learning curve, enabling quick deployment of surveys.
Integrations
Zigpoll integrates natively with Shopify, syncing customer and order data automatically. It also supports data export to Google Analytics and integrates with marketing platforms through Zapier, offering flexibility for merchants using multiple tools.
Customer Support and Documentation
Zigpoll is known for responsive customer support via live chat and email. Its well-documented setup guides and FAQs are tailored for Shopify users, providing comprehensive assistance.
Best-Fit Customer Profile
Ideal for Shopify retailers seeking flexible survey options to gather zero-party data and enhance marketing strategies. Zigpoll is well-suited for businesses aiming to collect diverse customer feedback across various touchpoints.
KnoCommerce
KnoCommerce is a Shopify app focused on post-purchase attribution surveys with multi-question flows, designed to collect zero-party data and improve customer understanding.
Core Features and Functionality
- Survey Types: Specializes in post-purchase surveys with multi-question flows, allowing for detailed customer insights.
- Data Collection: Collects zero-party data through structured survey responses, aiding in customer understanding and marketing effectiveness.
- User Interface: Provides a user-friendly interface with advanced survey customization options.
Pricing Model
KnoCommerce offers tiered pricing:
- Starter Plan: Approximately $19 per month, includes one live survey with up to three questions.
- Analyst Plan: Approximately $119 per month, includes two live surveys with unlimited questions.
- Pro Plan: Approximately $299 per month, includes four live surveys with unlimited questions.
These plans are designed to scale with the needs of growing businesses. (knocommerce.com)
Ease of Setup and Use
The setup process involves configuring multi-question flows, which may require a higher level of technical comfort. While powerful, this complexity might slow initial deployment for teams without dedicated survey designers.
Integrations
KnoCommerce integrates deeply with Shopify, focusing on the post-purchase flow. It exports data for use in email marketing or CRM systems but has limited direct integration options beyond the Shopify ecosystem.
Customer Support and Documentation
KnoCommerce provides email support and documentation focused on setting up post-purchase surveys. Some users have noted delays during peak times and wish for more comprehensive self-help resources.
Best-Fit Customer Profile
Suitable for merchants focused exclusively on post-purchase survey attribution, comfortable with setting up multi-question, conditional flows, and seeking a simple, focused tool without the need for on-site or exit-intent surveys.
Simplesat
Simplesat is a feedback tool designed for service teams and managed service providers (MSPs), offering quick, one-click CSAT, CES, and NPS surveys to measure customer satisfaction.
Core Features and Functionality
- Survey Types: Provides one-click surveys measuring CSAT, CES, and NPS, ideal for quick feedback loops.
- Data Collection: Focuses on capturing customer satisfaction metrics with minimal friction.
- User Interface: Features a minimalist interface tailored for service teams.
Pricing Model
Simplesat offers tiered pricing based on the number of survey responses per month:
- Starter Plan: Approximately $20 per month for up to 100 responses.
- Growth Plan: Approximately $80 per month for up to 1,000 responses.
- Enterprise Plan: Custom pricing for higher response volumes.
This usage-based pricing suits service teams with predictable survey traffic but might feel restrictive for businesses with fluctuating or high survey volume needs.
Ease of Setup and Use
The setup is straightforward, primarily operating through email, chat, or ticket system integrations. Survey links or widgets are easy to deploy, but customization is minimal, which simplifies use but limits flexibility.
Integrations
Simplesat integrates with service platforms like Zendesk, Freshdesk, Intercom, Salesforce, and email marketing tools. However, it lacks a native Shopify integration, which may limit its applicability for Shopify-based businesses.
Customer Support and Documentation
Simplesat offers email and chat support focused
