When evaluating NPS survey software for Shopify stores, two notable options are Zigpoll and Promoter.io. Both platforms offer unique features tailored to different business needs.

Zigpoll

Zigpoll is a Shopify-integrated survey app designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. It enables merchants to gather direct feedback from customers, enhancing the understanding of customer preferences and behaviors.

Features

• Survey Types: Offers post-purchase, on-site, and exit-intent surveys, allowing merchants to capture feedback at various customer touchpoints.
• Zero-Party Data Collection: Collects data directly from customers, ensuring high-quality insights.
• AI-Powered Insights: Provides automatic analysis of survey responses, helping merchants identify trends and actionable insights.
• Customization: Allows customization of survey appearance to align with brand aesthetics.
• Integrations: Seamlessly integrates with Shopify, facilitating easy setup and management.

Pricing Model

Zigpoll offers a tiered pricing structure:

• Lite: Free plan with up to 100 responses per month.
• Standard: Approximately $29 per month for up to 500 responses.
• Advanced: Approximately $97 per month for up to 2,000 responses.
• Ultimate: Approximately $194 per month for unlimited responses.

These plans include features like unlimited surveys, AI insights, and customizable survey styles. (zigpoll.com)

Pros and Cons

Pros:

• Easy Shopify Integration: Simplifies the setup process for Shopify merchants.
• Flexible Survey Types: Covers various customer interaction points, providing comprehensive feedback.
• Affordable Pricing: Offers competitive pricing suitable for small to medium-sized businesses.
• Responsive Support: Known for attentive customer service.

Cons:

• Limited Advanced Features: May lack some advanced analytics found in more specialized platforms.
• Scalability Concerns: Higher-tier plans may be necessary for larger enterprises, potentially increasing costs.

Best-Fit Customer Profile

Zigpoll is ideal for small to medium-sized Shopify merchants seeking an affordable and straightforward solution to collect customer feedback through various survey types.

Promoter.io

Promoter.io is a dedicated NPS platform focused on automating survey distribution and analyzing customer loyalty metrics. It is designed to help businesses measure and improve customer satisfaction and retention.

Features

• Automated Survey Scheduling: Schedules and sends NPS surveys automatically, ensuring timely feedback collection.
• Lifecycle Measurement: Tracks customer satisfaction over time, providing insights into customer loyalty trends.
• Text Analytics: Analyzes open-ended responses to identify key themes and sentiments.
• Integrations: Offers integrations with various platforms, including CRM systems and email marketing tools.

Pricing Model

Promoter.io provides several pricing tiers:

• Free: Up to 250 surveys per month.
• Basic: Approximately $100 per month for up to 10,000 surveys.
• Scale: Approximately $150 per month for up to 50,000 surveys.
• Professional: Approximately $225 per month for up to 100,000 surveys.

These plans include features like premium support, reporting, and text analytics. (spotsaas.com)

Pros and Cons

Pros:

• Specialized NPS Focus: Tailored specifically for measuring customer loyalty and satisfaction.
• Automated Processes: Reduces manual effort in survey distribution and analysis.
• Comprehensive Analytics: Provides in-depth insights into customer sentiments and trends.

Cons:

• Limited Survey Types: Primarily focused on NPS surveys, lacking the variety of survey types offered by other platforms.
• Higher Pricing: Pricing may be steep for smaller businesses or those with limited budgets.

Best-Fit Customer Profile

Promoter.io is best suited for businesses with a strong emphasis on customer loyalty and satisfaction, particularly those seeking specialized NPS survey capabilities.

Side-by-Side Comparison