When evaluating NPS survey software for small ecommerce businesses, it's essential to consider tools that align with your specific needs. Zigpoll and QuestionPro are two prominent options, each offering unique features and pricing structures.

Zigpoll

Zigpoll is a Shopify-centric survey application designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. Its seamless integration with Shopify makes it particularly appealing for merchants using this platform.

Features

• Survey Types: Offers post-purchase, on-site, and exit-intent surveys, enabling targeted feedback collection at various customer touchpoints.
• Zero-Party Data Collection: Focuses on gathering data directly from customers, enhancing personalization and trust.
• AI-Powered Insights: Provides automatic analysis of survey responses, helping businesses quickly interpret customer feedback.
• Customization: Allows for flexible question formats and custom styling of surveys to match brand aesthetics.
• Integrations: Features a one-click Shopify integration, simplifying setup for Shopify users.

Pricing

Zigpoll offers a tiered pricing model:

• Lite: Free plan with up to 100 responses per month.
• Standard: $29 per month, includes 500 responses and additional features.
• Advanced: $97 per month, offering 2,000 responses and enhanced support.
• Ultimate: $194 per month, providing unlimited responses and premium features.

These plans are designed to scale with your business needs, offering flexibility as you grow.

Pros

• Shopify Integration: The one-click integration streamlines the setup process for Shopify merchants.
• Zero-Party Data Focus: Emphasizes collecting data directly from customers, enhancing personalization.
• AI Insights: Automatic analysis of survey responses saves time and aids in quick decision-making.
• Customization: Flexible question formats and styling options allow surveys to align with brand identity.

Cons

• Shopify-Centric: Primarily designed for Shopify users, which may limit its appeal for businesses on other platforms.
• Limited Advanced Features: May lack some advanced survey functionalities found in more comprehensive platforms.

Best For

Small to medium-sized ecommerce businesses, particularly those using Shopify, seeking an affordable and easy-to-use survey tool focused on collecting zero-party data.

QuestionPro

QuestionPro is a mid-market survey and Voice of the Customer (VoC) platform offering journey tracking and AI assistants. It's designed for businesses looking for a comprehensive survey solution with advanced features.

Features

• Survey Types: Provides a wide range of survey types, including NPS, customer satisfaction, and employee engagement surveys.
• Journey Tracking: Allows businesses to track customer journeys, providing insights into customer experiences across touchpoints.
• AI Assistants: Utilizes AI to assist in survey creation, distribution, and analysis, enhancing efficiency.
• Integrations: Offers integrations with various platforms, including CRM systems and marketing tools.
• Customization: Supports advanced customization options for survey design and logic.

Pricing

QuestionPro's pricing is structured as follows:

• Essentials: Free plan with basic features.
• Advanced: $99 per user per month, includes 25,000 responses per year and additional features.
• Team Edition: Pricing available upon request, designed for teams with multiple users.
• Research Suite: Custom pricing for enterprise-level solutions.

These plans cater to a range of business sizes and requirements, from startups to large enterprises.

Pros

• Comprehensive Features: Offers a wide array of survey types and advanced features suitable for diverse business needs.
• Journey Tracking: Provides insights into customer journeys, aiding in understanding customer experiences.
• AI Assistants: Enhances survey creation and analysis through AI, improving efficiency.
• Integrations: Supports integrations with various platforms, facilitating data synchronization.

Cons

• Complexity: The extensive features may present a learning curve for new users.
• Pricing: Higher-tier plans may be cost-prohibitive for small businesses.

Best For

Mid-market to large businesses seeking a comprehensive survey and VoC platform with advanced features and integrations.

Side-by-Side Comparison

Which to Choose

When deciding between Zigpoll and QuestionPro for your small ecommerce business, consider the following:

• If you're using Shopify: Zigpoll's seamless integration and focus on zero-party data collection make it an