When evaluating zero-party data platforms for retail businesses, it's essential to understand the distinct functionalities of Zigpoll and ReConvert. Zigpoll is a Shopify survey app that facilitates post-purchase, on-site, and exit-intent surveys, enabling retailers to collect valuable zero-party data directly from customers. ReConvert, on the other hand, is a Shopify thank-you page builder that incorporates survey widgets and upsell tools, aiming to enhance customer engagement and drive additional revenue post-purchase.

Zigpoll

Features

Zigpoll offers a comprehensive suite of survey tools designed to capture customer insights at various touchpoints:

• Survey Types: Supports post-purchase, on-site, and exit-intent surveys, allowing retailers to gather feedback throughout the customer journey.
• Question Formats: Provides flexible question types, including single-select, multi-select, sliding scale, and photo selections, catering to diverse data collection needs.
• AI Insights: Delivers automatic AI-powered insights, helping businesses analyze and interpret survey responses effectively.
• Customization: Enables custom styling of surveys to align with brand aesthetics.
• Integrations: Offers seamless integration with Shopify, facilitating easy embedding of surveys into online stores.

Pricing Model

Zigpoll employs a tiered pricing structure:

• Lite Plan: Free, includes 100 responses per month and basic features.
• Standard Plan: $29/month, offering 500 responses per month and additional features like AI insights.
• Advanced Plan: $97/month, providing 2,000 responses per month with enhanced capabilities.
• Ultimate Plan: $194/month, offering unlimited responses and premium features.

Annual billing options are available with a 25% discount. (zigpoll.com)

Pros and Cons

Pros:

• User-Friendly Interface: Intuitive design facilitates easy survey creation and management.
• Comprehensive Survey Options: Diverse question formats and survey types cater to various data collection needs.
• AI-Powered Analytics: Automated insights streamline data analysis, saving time and resources.
• Affordable Pricing: Competitive pricing, especially for small to mid-sized businesses.

Cons:

• Limited Advanced Features: Some advanced functionalities may be restricted to higher-tier plans.
• Integration Limitations: Primarily integrates with Shopify; may not support other e-commerce platforms.

Best-Fit Customer Profile

Zigpoll is ideal for Shopify merchants seeking an affordable, user-friendly solution to collect zero-party data through diverse survey types. Its AI-driven insights and customization options make it suitable for businesses aiming to enhance customer engagement and inform decision-making processes.

ReConvert

Features

ReConvert focuses on optimizing the post-purchase experience:

• Thank-You Page Customization: Allows retailers to personalize thank-you pages with cross-sells, pop-ups, and custom videos.
• Survey Widgets: Incorporates survey tools to gather customer feedback post-purchase.
• Upsell Tools: Provides features to promote additional products, aiming to increase average order value.
• A/B Testing: Enables testing of different page elements to optimize conversion rates.
• Analytics: Offers reporting and analytics to assess performance and customer behavior.

Pricing Model

ReConvert offers a pay-as-you-grow pricing model based on store order volume:

• Up to 200 Orders/Month: $19.99/month.
• Up to 500 Orders/Month: $39.99/month.
• Up to 1,000 Orders/Month: $69.99/month.
• Up to 2,000 Orders/Month: $99.99/month.

Pricing scales with order volume, making it scalable for growing businesses. (reconvert.io)

Pros and Cons

Pros:

• Post-Purchase Focus: Specializes in enhancing the post-purchase experience, potentially increasing customer retention and lifetime value.
• Comprehensive Upsell Features: Offers tools to effectively promote additional products.
• A/B Testing Capabilities: Allows optimization of thank-you pages for better performance.

Cons:

• Limited Survey Functionality: Survey features are primarily post-purchase, lacking the versatility of Zigpoll's survey types.
• Pricing Structure: Pricing may become costly for stores with higher order volumes.

Best-Fit Customer Profile

ReConvert is well-suited for Shopify merchants focused on optimizing the post-purchase experience to boost revenue through upselling and personalized customer engagement. Its specialized tools are beneficial for businesses aiming to enhance customer retention and increase average order value.

Side-by-Side Comparison