When evaluating survey tools for your Shopify store, it's essential to consider how each option aligns with your business objectives. Zigpoll, ReConvert, and Fairing are three prominent apps that cater to different aspects of customer feedback and engagement.
Zigpoll
Zigpoll is a versatile Shopify app designed to collect zero-party data through various survey formats, including post-purchase, on-site, and exit-intent surveys.
Features and Functionality
- Survey Types: Offers multiple formats such as post-purchase, on-site, and exit-intent surveys, allowing merchants to gather feedback at different customer touchpoints.
- Zero-Party Data Collection: Emphasizes collecting data that customers willingly provide, enhancing data accuracy and trust.
- Customizable Surveys: Provides a drag-and-drop builder for creating surveys that match your brand's aesthetics.
- AI-Powered Insights: Includes AI-driven analytics to interpret survey responses and generate actionable insights.
Pricing Model
Zigpoll offers tiered pricing based on response volume:
- Lite: Free plan with up to 100 responses per month.
- Standard: $25/month for up to 500 responses.
- Advanced: $98/month for up to 2,000 responses.
- Ultimate: $198/month for unlimited responses.
Each plan includes unlimited survey types, customizable questions, and integrations. (docs.zigpoll.com)
Pros and Cons
Pros:
- Flexibility: Supports various survey types, catering to different customer engagement strategies.
- Ease of Use: User-friendly interface with a quick setup process.
- Affordable Entry Point: Competitive pricing, especially for small to medium-sized businesses.
Cons:
- Limited Advanced Features: Some advanced analytics and customization options may be less comprehensive compared to specialized tools.
Best-Fit Customer Profile
Ideal for small to medium Shopify merchants seeking a flexible and affordable solution for collecting customer feedback across multiple touchpoints.
ReConvert
ReConvert is primarily a Shopify thank-you page builder that integrates survey widgets alongside upsell and cross-sell tools.
Features and Functionality
- Thank-You Page Customization: Offers a drag-and-drop editor to personalize post-purchase pages.
- Survey Widgets: Allows embedding surveys directly on the thank-you page to capture immediate feedback.
- Upsell and Cross-Sell Tools: Integrates features to promote additional products post-purchase.
- Conversion Tracking: Provides analytics to monitor the effectiveness of upsell offers and surveys.
Pricing Model
ReConvert's pricing tiers are:
- Basic: $7.99/month, includes essential features.
- Plus: $15.99/month, adds advanced funnels and analytics.
- Premium: $23.99/month, offers premium features and priority support.
Each plan includes a 7-day free trial. (zigpoll.com)
Pros and Cons
Pros:
- Integrated Upselling: Combines survey collection with upsell opportunities, potentially increasing average order value.
- User-Friendly: Easy setup with a visual editor tailored for Shopify users.
- Affordable: Competitive pricing, especially for merchants focused on post-purchase engagement.
Cons:
- Limited Survey Types: Focuses mainly on post-purchase surveys, lacking options for on-site or exit-intent surveys.
- Secondary Survey Focus: Survey features are integrated within a broader upsell tool, which may not suit merchants seeking dedicated survey solutions.
Best-Fit Customer Profile
Suitable for Shopify merchants aiming to enhance post-purchase engagement by combining customer feedback collection with upselling strategies.
Fairing
Fairing specializes in post-purchase attribution surveys, integrating deeply with analytics platforms to provide insights into marketing channel effectiveness.
Features and Functionality
- Attribution Surveys: Focuses on understanding which marketing channels influence customer purchases.
- Deep Analytics Integration: Connects with platforms like Google Analytics, Facebook Ads, and Klaviyo for comprehensive data analysis.
- Automated Triggers: Sets up automated surveys post-purchase to capture timely feedback.
- Data Segmentation: Allows segmentation by source, campaign, and customer attributes for targeted insights.
Pricing Model
Fairing's pricing starts at $49 per month, with a Pro tier at $149 that unlocks advanced reporting and integrations. (zigpoll.com)
Pros and Cons
Pros:
- Advanced Attribution Analytics: Provides in-depth insights into marketing ROI.
- Comprehensive Integrations: Supports multiple analytics and marketing platforms for a holistic view.
- Automated Feedback Collection: Ensures timely and relevant customer feedback through automated surveys.
Cons:
- Higher Entry Price: Pricing may be prohibitive for smaller merchants.
- Complex Setup: Requires connecting multiple analytics tools, which may be challenging for those without technical expertise.
- Narrow Focus: Primarily targets attribution surveys, lacking broader survey capabilities.
Best-Fit Customer Profile
Ideal for medium to large Shopify merchants with dedicated marketing teams seeking detailed attribution insights to optimize marketing strategies.
