When evaluating NPS survey software, it's essential to consider how each tool aligns with your business needs. Zigpoll and Retently are two prominent options, each offering unique features tailored to different user requirements.
Zigpoll
Zigpoll is a Shopify-centric survey application designed to collect zero-party data through various survey types, including post-purchase, on-site, and exit-intent surveys. Its primary focus is on seamless integration with Shopify stores, enabling merchants to gather valuable customer insights directly within their e-commerce platform.
Features
Survey Types: Zigpoll supports a diverse range of survey formats, such as post-purchase, NPS, CSAT, homepage pop-ups, exit-intent, abandoned cart, on-site/on-page, contact us, and post-fulfillment surveys. (docs.zigpoll.com)
Zero-Party Data Collection: By collecting data directly from customers, Zigpoll ensures high-quality, consent-based insights.
Customization: Users can modify fonts, colors, borders, and placement to match their brand identity. (docs.zigpoll.com)
Integrations: Zigpoll integrates with platforms like Slack and Klaviyo, facilitating streamlined communication and marketing efforts. (docs.zigpoll.com)
Pricing Model
Zigpoll offers tiered pricing to accommodate various business sizes:
Lite: Free plan with 100 responses per month.
Standard: $25/month ($12.50/month when billed annually) for 500 responses.
Advanced: $98/month ($49/month when billed annually) for 2,000 responses.
Ultimate: $198/month ($99/month when billed annually) for unlimited responses.
Enterprise: $400/month ($200/month when billed annually) for unlimited responses and additional features. (docs.zigpoll.com)
Pros
Shopify Integration: Seamless embedding within Shopify stores enhances user experience.
Flexible Survey Options: A wide array of survey types caters to different customer touchpoints.
Affordable Pricing: Competitive pricing tiers make it accessible for small to medium-sized businesses.
Cons
Shopify-Centric: Limited integrations with platforms outside the Shopify ecosystem may restrict scalability for non-Shopify users.
Feature Limitations: Some advanced analytics and reporting features may be less comprehensive compared to competitors.
Best-Fit Customer Profile
Zigpoll is ideal for Shopify merchants seeking an integrated, cost-effective solution to gather customer feedback through various survey formats.
Retently
Retently is a customer experience management platform specializing in NPS, CSAT, and CES surveys, tailored for e-commerce and B2B businesses. It focuses on providing in-depth analytics and reporting to help companies understand customer sentiments and drive improvements.
Features
Survey Types: Retently offers NPS, CSAT, and CES surveys, with multi-channel distribution options. (retently.com)
Advanced Analytics: Features include AI-powered feedback classification, topic analytics, and trend analysis.
Integrations: Retently integrates with platforms like Slack, Zendesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce, and offers a REST API for custom integrations. (retently.com)
Customization: Users can customize survey branding, design, and personalize surveys with merge fields.
Pricing Model
Retently provides several pricing tiers:
Ecommerce Basic: $49/month for 1,000 surveys and 10 campaigns.
Ecommerce Pro: $299/month for 20,000 surveys and 10 campaigns.
Enterprise: Starting from $599/month, offering custom integrations and dedicated support. (retently.com)
Pros
Comprehensive Analytics: Advanced reporting and AI-driven insights provide deep understanding of customer feedback.
Multi-Channel Surveys: Ability to deploy surveys across various channels enhances reach and response rates.
Scalability: Pricing plans cater to both small businesses and large enterprises, with options for customization.
Cons
Pricing: Higher-tier plans may be cost-prohibitive for small businesses.
Complexity: The extensive feature set may require a learning curve for new users.
Best-Fit Customer Profile
Retently is well-suited for e-commerce and B2B companies seeking advanced customer experience management with robust analytics and multi-channel survey capabilities.
Side-by-Side Comparison
| Feature | Zigpoll | Retently |
|---|---|---|
| Survey Types | Post-purchase, NPS, CSAT, homepage pop-ups, exit-intent, abandoned cart, on-site/on-page, contact us, post-fulfillment | NPS, CSAT, CES, multi-channel surveys |
| Zero-Party Data | Yes | Yes |
| Customization | Fonts, colors, borders, placement | Survey branding, design, merge fields |
| Integrations | Slack, Klaviyo | Slack, Zendesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce, REST API |
| Pricing | Lite: Free; Standard: $25/month; Advanced: $98/month; Ultimate: $198/month; Enterprise: $400/month | Ecommerce Basic: $49/month; Ecommerce Pro: $299/month; Enterprise: Starting from $599/month |
| Best-Fit Customer |