When evaluating NPS survey software for direct-to-consumer (DTC) brands, two notable options are Zigpoll and Retently. Both platforms offer unique features tailored to gather customer feedback, but they differ in functionality, pricing, ease of use, and integration capabilities.

Zigpoll

Zigpoll is a Shopify-centric survey application designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. Its primary focus is on e-commerce businesses, particularly those using Shopify, to enhance customer engagement and gather actionable insights.

Features

• Survey Types: Offers post-purchase, on-site, and exit-intent surveys, enabling DTC brands to capture feedback at various customer touchpoints.
• Zero-Party Data Collection: Emphasizes gathering data directly from customers, ensuring high-quality insights.
• AI-Powered Insights: Provides automated analysis of survey responses, delivering actionable insights without manual intervention.
• Customization: Allows extensive customization of survey appearance and behavior to align with brand identity.
• Integrations: Seamlessly integrates with Shopify, facilitating easy setup and data synchronization.

Pricing Model

Zigpoll offers a tiered pricing structure:

• Lite: Free plan with up to 100 responses per month.
• Standard: Approximately $29 per month, includes up to 500 responses.
• Advanced: Approximately $97 per month, includes up to 2,000 responses.
• Ultimate: Approximately $194 per month, includes unlimited responses.

Each plan includes unlimited surveys and AI-powered insights. Annual billing options are available with a 25% discount. (zigpoll.com)

Pros

• Shopify Integration: Tailored for Shopify users, ensuring smooth integration and setup.
• Flexible Survey Types: Supports various survey formats, catering to different customer engagement strategies.
• AI Insights: Automated analysis saves time and provides immediate actionable feedback.
• Customization: High level of customization to match brand aesthetics and user experience.

Cons

• Shopify Focus: Primarily designed for Shopify, which may limit use for brands on other platforms.
• Limited Advanced Features: Some advanced analytics and reporting features may be less comprehensive compared to competitors.

Best-Fit Customer Profile

Ideal for Shopify-based DTC brands seeking an affordable, easy-to-implement solution for collecting customer feedback through various survey types.

Retently

Retently is a customer experience management platform specializing in NPS, CSAT, and CES surveys, with a strong emphasis on e-commerce applications. It aims to help businesses measure and improve customer satisfaction and loyalty.

Features

• Survey Types: Supports NPS, CSAT, and CES surveys, allowing businesses to measure different aspects of customer experience.
• Multi-Channel Surveys: Delivers surveys via email, SMS, and web pop-ups, reaching customers through multiple channels.
• Advanced Reporting: Provides in-depth analytics, trends, and benchmarking to assess customer feedback effectively.
• AI-Powered Analytics: Utilizes AI for sentiment analysis and text analytics, offering deeper insights into customer responses.
• Integrations: Integrates with various platforms, including Shopify, Salesforce, and HubSpot, enhancing data synchronization and workflow efficiency.

Pricing Model

Retently offers several plans:

• Ecommerce Basic: Approximately $49 per month, includes up to 1,000 surveys.
• Ecommerce Pro: Approximately $299 per month, includes up to 20,000 surveys.
• Enterprise: Custom pricing for larger organizations with specific needs.

Each plan includes multi-channel surveys, AI-powered analytics, and various integrations. (retently.com)

Pros

• Comprehensive Survey Options: Offers multiple survey types to measure various customer experience metrics.
• Multi-Channel Delivery: Reaches customers through various channels, increasing response rates.
• Advanced Analytics: Provides detailed insights into customer feedback, aiding in strategic decision-making.
• Broad Integrations: Connects with numerous platforms, facilitating seamless data flow.

Cons

• Higher Pricing: Pricing may be higher compared to some competitors, which could be a consideration for smaller businesses.
• Complexity: The range of features and integrations may require a steeper learning curve for new users.

Best-Fit Customer Profile

Suitable for e-commerce businesses seeking a comprehensive customer experience management platform with advanced analytics and multi-channel survey capabilities.

Side-by-Side Comparison