When evaluating feedback tools for Shopify stores, two platforms often come up: Zigpoll and Retently. Both offer unique features tailored to e-commerce, but they cater to different needs and preferences. This comparison delves into their core functionalities, pricing models, ease of use, integrations, customer support, and ideal customer profiles to help you make an informed decision.

Zigpoll

Overview

Zigpoll is a Shopify-centric survey app designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. Its primary focus is on seamless integration with Shopify, enabling merchants to gather actionable customer insights directly from their store.

Features

• Survey Types: Offers a variety of survey formats, including post-purchase, on-site, and exit-intent surveys, allowing merchants to capture feedback at critical touchpoints in the customer journey.

• Zero-Party Data Collection: Emphasizes collecting data directly from customers, ensuring high-quality, consent-based insights.

• AI-Powered Insights: Utilizes artificial intelligence to analyze survey responses in real-time, providing actionable insights without manual intervention.

• Customization: Provides flexible question formats and customization options, enabling merchants to tailor surveys to their brand's voice and aesthetic.

• Integrations: Seamlessly integrates with Shopify, allowing for easy embedding of surveys and synchronization of customer data.

Pricing Model

Zigpoll offers a tiered pricing structure:

• Lite: Free plan with up to 100 responses per month, suitable for small stores or those just starting with customer feedback.

• Standard: Priced at $29 per month, includes up to 500 responses, AI insights, and additional features.

• Advanced: At $97 per month, offers up to 2,000 responses, SMS surveys, and API access.

• Ultimate: For $194 per month, provides unlimited responses, custom domain support, and all features of the previous tiers.

Pros

• Shopify Integration: Deep integration with Shopify ensures a smooth setup and operation within the Shopify ecosystem.

• User-Friendly Interface: The platform is intuitive, allowing merchants to set up and manage surveys without technical expertise.

• Affordable Entry Point: The free plan and reasonably priced tiers make it accessible for businesses of various sizes.

Cons

• Limited Advanced Features: While it offers essential survey functionalities, some advanced analytics and reporting features may be less comprehensive compared to competitors.

• Shopify-Centric: Its focus on Shopify means it may not be suitable for merchants using other e-commerce platforms.

Best-Fit Customer Profile

Ideal for Shopify merchants seeking an easy-to-use, cost-effective solution to gather customer feedback directly within their store environment.

Retently

Overview

Retently is a customer experience management platform that specializes in NPS, CSAT, and CES surveys, catering to e-commerce businesses aiming to measure and improve customer satisfaction.

Features

• Survey Types: Supports NPS, CSAT, and CES surveys, enabling businesses to assess customer loyalty, satisfaction, and effort.

• Multi-Channel Surveys: Delivers surveys via email, SMS, and on-site pop-ups, allowing businesses to reach customers through their preferred channels.

• Advanced Reporting: Provides in-depth analytics, trends, and benchmarking to help businesses understand customer sentiments and identify areas for improvement.

• AI-Powered Analytics: Utilizes artificial intelligence for feedback classification and topic analytics, offering deeper insights into customer feedback.

• Integrations: Integrates with various platforms, including Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce, and custom integrations.

Pricing Model

Retently offers several pricing plans:

• Ecommerce Basic: At $49 per month, includes 1,000 surveys, 10 campaigns, and 1 seat.

• Ecommerce Pro: Priced at $299 per month, offers 20,000 surveys, 10 campaigns, and 10 seats.

• Enterprise: Starting at $599 per month, provides 10,000 surveys per month with custom features.

Pros

• Comprehensive Survey Options: Offers a range of survey types suitable for various customer experience metrics.

• Multi-Channel Delivery: Ability to reach customers through multiple channels increases the likelihood of obtaining feedback.

• Advanced Analytics: In-depth reporting and AI-powered insights assist in making data-driven decisions.

Cons

• Higher Cost: Pricing may be steep for small to mid-sized businesses, especially when scaling up.

• Complex Setup: The platform's extensive features may require a learning curve and dedicated resources for implementation.

Best-Fit Customer Profile

Suitable for e-commerce businesses with a focus on customer experience management, seeking advanced survey capabilities and analytics to drive customer satisfaction improvements.

Side-by-Side Comparison