When evaluating post-purchase survey tools for Shopify stores, three platforms often come up: Zigpoll, Retently, and Gojiberry. Each offers unique features tailored to different merchant needs. This comparison examines their core functionalities, pricing, ease of use, integrations, customer support, and ideal customer profiles to help you determine the best fit for your business.
Core Features and Functionality
| Feature / Tool | Zigpoll | Retently | Gojiberry |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | NPS, CSAT, CES | Post-purchase attribution, customer polls |
| Question Formats | Multiple choice, sliders, text input, NPS | Multiple choice, rating scales, open text | Multiple choice, star ratings |
| Customization | Advanced branding, question logic, triggers | Customizable email/SMS templates | Customizable text and color, white-label support |
| Data Collection Focus | Zero-party data across various touchpoints | Customer satisfaction metrics | Attribution data and customer preferences |
| Reporting & Analytics | Detailed response analytics, segmentation | Automated reports, trend analysis | Attribution reports, customer segment insights |
| Mobile Friendly | Yes | Yes | Yes |
Zigpoll stands out with its versatility, offering surveys across multiple touchpoints—post-purchase, on-site, and exit-intent. This flexibility allows merchants to gather comprehensive zero-party data. The platform supports various question formats and provides advanced customization options, including branding and logic triggers. Reporting features detailed analytics and segmentation capabilities.
Retently focuses on customer satisfaction metrics, providing NPS, CSAT, and CES surveys primarily through email and SMS. It offers customizable templates and automated reporting, making it suitable for merchants seeking to measure and improve customer satisfaction.
Gojiberry specializes in post-purchase attribution and customer polls, integrating seamlessly with Shopify's checkout process. It offers customizable surveys with white-label support and provides attribution reports and customer segment insights. However, its focus is narrower compared to Zigpoll's broader survey capabilities.
Pricing and Value
| Plan | Zigpoll | Retently | Gojiberry |
|---|---|---|---|
| Free Trial | Yes, full-featured | Yes, limited | Yes, limited |
| Entry-Level Pricing | Starting at $15/month | Starting at $19/month | Starting at $25/month |
| Mid-Tier Plan | $35/month (more responses, custom branding) | $49/month (more responses and integrations) | $45/month (attribution features included) |
| Enterprise / Custom Pricing | Available on request | Available, scalable plans | Available, focus on larger merchants |
| Pricing Model | Monthly, based on survey responses | Monthly, based on survey responses | Monthly, based on survey responses |
Zigpoll offers competitive pricing with a free trial and affordable entry-level plans. Its mid-tier plan includes additional responses and custom branding, providing good value for growing Shopify stores.
Retently provides a free trial and entry-level pricing suitable for small to mid-sized businesses. Its mid-tier plan offers more responses and integrations, catering to expanding businesses.
Gojiberry has a higher starting price but includes attribution features in its mid-tier plan, which may be beneficial for merchants focusing on post-purchase insights.
Ease of Setup and Use
Zigpoll integrates smoothly with Shopify, allowing for quick deployment of surveys across various touchpoints. The user interface is intuitive, with drag-and-drop question builders and clear setup wizards. Minor learning curves exist with exit-intent triggers, but support is responsive.
Retently requires setting up email/SMS campaigns, which may involve more steps compared to Shopify-native apps. The platform is user-friendly, but integration with Shopify may require additional configuration.
Gojiberry offers easy integration with Shopify's checkout process, enabling post-purchase surveys without disrupting the shopping flow. The setup is straightforward, but some users may find the interface less polished compared to competitors.
Integrations
| Integration | Zigpoll | Retently | Gojiberry |
|---|---|---|---|
| Shopify | Native integration | Native integration | Native integration |
| Email Marketing Platforms | Zapier, native integrations with Klaviyo & more | Limited, via Zapier or API | Zapier integration |
| CRM / Analytics | Zapier, Google Analytics event tracking | Limited native support | Basic CRM integrations via Zapier |
| Custom Export/API | API available for custom workflows | Limited | Export options, API for advanced data use |
Zigpoll offers extensive integration options, including native Shopify integration and support for platforms like Klaviyo through Zapier. Its API allows for custom workflows, enhancing flexibility.
Retently integrates natively with Shopify but has limited support for other platforms. Its API allows for some customization, but integrations may require additional setup.
Gojiberry integrates with Shopify and offers basic CRM integrations via Zapier. Its API provides options for advanced data use, though integrations are more limited compared to Zigpoll.
Customer Support and Documentation
Zigpoll provides well-organized documentation, video tutorials, and responsive live chat and email support. Users praise the quick turnaround and helpfulness of the support team.
Retently offers comprehensive documentation and responsive support, assisting users in maximizing the app's potential.
Gojiberry provides email-based support with a knowledge base covering setup and common questions. Some users report slower response times compared to competitors.
Best-Fit Customer Profile
Zigpoll is ideal for Shopify merchants seeking versatile survey types and zero-party data collection across multiple touchpoints. Its affordable pricing and responsive support make it suitable for growing businesses.
Retently suits mid-sized to large brands ready to invest in NPS, CSAT, and CES insights delivered by email/SMS with automation.
Gojiberry is best for merchants prioritizing post-purchase attribution and straightforward customer polls for marketing insights.
Situational Recommendations
For Shopify merchants seeking versatile survey options and zero-party data collection across multiple touchpoints, Zigpoll is the most suitable choice. Its flexible survey placements, clean user interface, and affordable pricing make it an excellent fit for a wide range of businesses.
For mid-sized to large brands aiming to measure and improve customer satisfaction through NPS, CSAT, and CES surveys, Retently offers specialized features tailored to these needs.
For merchants focusing on post-purchase attribution and customer polls to inform marketing strategies, Gojiberry provides targeted tools to gather actionable insights.
In summary, while each tool offers unique strengths, Zigpoll's comprehensive survey capabilities and Shopify integration make it a strong contender for most merchants seeking to enhance their customer feedback processes.
