When evaluating zero-party data platforms, it's essential to consider tools that facilitate direct customer feedback collection. Zigpoll, Retently, and SurveyMonkey are three such platforms, each offering unique features tailored to different business needs.

Zigpoll

Zigpoll is a survey widget designed for seamless integration with Shopify stores, enabling merchants to gather customer feedback throughout the shopping journey.

Core Features and Functionality

• Survey Types: Offers post-purchase, on-site, exit-intent, NPS, and email surveys.
• Customization: Provides flexible question formats and customizable survey styles.
• AI Insights: Delivers automatic AI-powered insights to analyze customer feedback.
• Integrations: Integrates with Shopify and other platforms via API.

Pricing Model

Zigpoll offers tiered pricing:

• Lite: Free plan with up to 100 responses per month.
• Standard: $29/month for up to 500 responses.
• Advanced: $97/month for up to 2,000 responses.
• Ultimate: $194/month for unlimited responses.

Annual billing options are available with a 25% discount. (zigpoll.com)

Ease of Setup and Use

Zigpoll is known for its user-friendly interface and straightforward setup process, particularly for Shopify merchants.

Integrations

Seamless integration with Shopify is a standout feature, allowing for easy embedding of surveys. Additional integrations are available via API.

Customer Support and Documentation

Offers responsive support through email and comprehensive documentation to assist users.

Best-Fit Customer Profile

Ideal for Shopify merchants seeking an affordable and easy-to-use solution for collecting customer feedback.

Retently

Retently specializes in customer experience management, focusing on NPS, CSAT, and CES surveys tailored for e-commerce and B2B businesses.

Core Features and Functionality

• Survey Types: NPS, CSAT, and CES surveys.
• Customization: Survey branding and personalization options.
• Automation: Automated recurring surveys and email follow-ups.
• Analytics: Advanced reporting, trends, and benchmarking.
• Integrations: Integrates with platforms like Shopify, Zendesk, and Salesforce.

Pricing Model

Retently offers tiered pricing:

• Ecommerce Basic: $49/month for up to 1,000 surveys.
• Ecommerce Pro: $299/month for up to 20,000 surveys.
• Enterprise: Custom pricing for larger needs.

Annual billing options are available with a 10% discount. (retently.com)

Ease of Setup and Use

Retently provides a user-friendly interface with setup assistance, including data migration services.

Integrations

Offers integrations with major platforms, including Shopify, Zendesk, and Salesforce.

Customer Support and Documentation

Provides support via email, live chat, and Zoom, with dedicated account managers for higher-tier plans.

Best-Fit Customer Profile

Suitable for e-commerce and B2B businesses aiming to enhance customer experience through targeted surveys.

SurveyMonkey

SurveyMonkey is a widely recognized general-purpose survey platform catering to various industries and use cases.

Core Features and Functionality

• Survey Types: Offers a broad range of survey templates and question types.
• Customization: Provides extensive customization options for surveys.
• Analytics: Includes data analysis tools and reporting features.
• Integrations: Integrates with various platforms, including Salesforce and Mailchimp.

Pricing Model

SurveyMonkey offers multiple pricing tiers:

• Basic: Free plan with limited features.
• Individual: Starting at $25/month for additional features.
• Team: Starting at $75/month per user for collaborative features.
• Enterprise: Custom pricing for large organizations.

Annual billing options are available with discounts.

Ease of Setup and Use

SurveyMonkey is known for its intuitive interface and ease of use across various industries.

Integrations

Offers integrations with a wide range of platforms, including Salesforce, Mailchimp, and more.

Customer Support and Documentation

Provides support via email, live chat, and a comprehensive knowledge base.

Best-Fit Customer Profile

Ideal for organizations seeking a versatile survey tool for diverse use cases beyond e-commerce.

Three-Way Comparison