When evaluating attribution survey tools for SaaS companies, two platforms stand out: Zigpoll and SatisMeter. Both offer unique features tailored to gather customer feedback, but they differ in functionality, pricing, ease of use, and integration capabilities.

Zigpoll

Zigpoll is a customer feedback platform designed to help e-commerce businesses, particularly those using Shopify, collect actionable insights through various survey types, including post-purchase, on-site, and exit-intent surveys. It emphasizes zero-party data collection, allowing businesses to gather information directly from customers with their consent.

Features

• Survey Types: Offers post-purchase, on-site, and exit-intent surveys to capture feedback at critical customer touchpoints.
• Zero-Party Data Collection: Focuses on collecting data that customers willingly provide, enhancing data accuracy and trust.
• AI-Powered Insights: Provides automatic analysis of survey responses to identify trends and actionable insights.
• Customization: Allows for flexible question formats and custom styling of surveys to align with brand aesthetics.
• Integrations: Seamlessly integrates with Shopify, enabling easy embedding of surveys into e-commerce sites.

Pricing Model

Zigpoll offers a tiered pricing structure:

• Lite: Free plan with up to 100 responses per month.
• Standard: $29 per month for up to 500 responses.
• Advanced: $97 per month for up to 2,000 responses.
• Ultimate: $194 per month for unlimited responses.

Each plan includes unlimited surveys and AI-powered insights, with higher tiers offering additional features like SMS surveys and API access. (zigpoll.com)

Pros

• Shopify Integration: Easy embedding into Shopify stores enhances user experience.
• Flexible Survey Options: Supports various survey types to capture feedback at different stages.
• Affordable Pricing: Competitive pricing, especially for small to mid-sized businesses.
• AI Insights: Automated analysis saves time and provides actionable data.

Cons

• Limited Advanced Features: Some advanced features may be restricted to higher-tier plans.
• Shopify Focus: Primarily tailored for Shopify users, which may limit applicability for businesses on other platforms.

Best-Fit Customer Profile

Ideal for small to mid-sized e-commerce businesses, especially those using Shopify, seeking an affordable and straightforward solution to gather customer feedback and insights.

SatisMeter

SatisMeter is an in-product survey tool designed to measure customer satisfaction through Net Promoter Score (NPS) and Customer Satisfaction (CSAT) surveys. It utilizes event-based triggers to prompt surveys, aiming to capture feedback at pivotal moments in the customer journey.

Features

• Survey Types: Specializes in NPS and CSAT surveys to gauge customer satisfaction.
• Event-Based Triggers: Deploys surveys based on user actions or events within the product.
• Multichannel Support: Surveys can be delivered via web, in-app, email, iOS, and Android platforms.
• Customization: Offers customizable survey designs and multilingual support.
• Integrations: Integrates with tools like Productboard and Segment for enhanced data analysis.

Pricing Model

SatisMeter provides a free plan and three paid tiers:

• Startup: $49 per month for up to 300 responses.
• Growth: $99 per month for up to 1,000 responses.
• Enterprise: Custom pricing for higher response volumes and additional features.

Each plan includes unlimited projects, users, and surveys, with higher tiers offering premium support and advanced integrations. (g2.com)

Pros

• Multichannel Delivery: Reaches customers across various platforms, increasing response rates.
• Event-Based Surveys: Captures feedback at critical moments, providing timely insights.
• Customization: Tailors surveys to match brand identity and language preferences.
• Integrations: Connects with other tools for comprehensive data analysis.

Cons

• Higher Starting Price: The entry-level plan is priced higher compared to some competitors.
• Limited Survey Types: Focuses mainly on NPS and CSAT, which may not cover all feedback needs.

Best-Fit Customer Profile

Suitable for SaaS companies and digital products aiming to measure customer satisfaction through NPS and CSAT surveys, particularly those seeking multichannel survey deployment and event-triggered feedback.

Side-by-Side Comparison