When evaluating attribution survey tools for SaaS companies, it's essential to consider how each platform aligns with your specific needs. Zigpoll and Simplesat offer distinct features tailored to different business models.

Zigpoll

Zigpoll is a survey widget designed to gather customer feedback throughout the customer journey, particularly for eCommerce businesses. It integrates seamlessly with Shopify, enabling post-purchase, on-site, and exit-intent surveys that collect zero-party data. (zigpoll.com)

Features

• Survey Types: Offers post-purchase, on-site, and exit-intent surveys.
• Data Collection: Utilizes zero-party data, enhancing data accuracy and customer trust.
• Integrations: One-click integration with Shopify; supports other platforms via embed code.
• AI Insights: Provides automatic AI-driven insights for real-time analysis.
• Customization: Allows custom styling of surveys to match brand aesthetics.

Pricing Model

Zigpoll offers tiered pricing based on response volume and features:

• Lite: Free plan with up to 100 responses per month.
• Standard: $29/month for up to 500 responses.
• Advanced: $97/month for up to 2,000 responses.
• Ultimate: $194/month for unlimited responses.

Each plan includes unlimited surveys and AI-powered insights. (zigpoll.com)

Pros

• Shopify Integration: Easy setup with Shopify stores.
• Survey Variety: Multiple survey types to capture diverse customer feedback.
• AI Insights: Automated analysis saves time and provides actionable data.
• Customization: Ability to tailor surveys to brand guidelines.

Cons

• Platform Focus: Primarily designed for eCommerce; may not suit non-retail SaaS companies.
• Advanced Features: Some advanced features are limited to higher-tier plans.

Best-Fit Customer Profile

Ideal for SaaS companies operating in the eCommerce space, especially those using Shopify, seeking to gather customer feedback at various touchpoints to inform product and service improvements.

Simplesat

Simplesat is a customer satisfaction survey tool tailored for managed service providers (MSPs) and service teams, focusing on CSAT, CES, and NPS surveys. (help.simplesat.io)

Features

• Survey Types: CSAT, CES, and NPS surveys.
• Integrations: Supports over 50 integrations, including popular helpdesk and CRM systems.
• Customization: Offers custom CSS for survey styling.
• Multi-Brand Support: Allows management of multiple brands within a single account.
• Reporting: Provides detailed reporting and analytics on customer satisfaction metrics.

Pricing Model

Simplesat offers four tiered plans:

• Standard: $119/month for up to 1,000 monthly responses.
• Pro: $249/month for up to 3,000 monthly responses.
• Elite: $499/month for up to 7,000 monthly responses.
• Enterprise: Custom pricing for higher response volumes and additional features.

Each plan includes unlimited surveys and access to over 50 integrations. (capterra.com)

Pros

• Integration Capabilities: Extensive integration options with various platforms.
• Customization: Ability to style surveys to match brand identity.
• Multi-Brand Management: Efficiently manage surveys across multiple brands.
• Comprehensive Reporting: In-depth analytics on customer satisfaction metrics.

Cons

• Pricing: Higher starting price compared to some competitors.
• Response Limits: Monthly response limits may not suit high-volume users.

Best-Fit Customer Profile

Ideal for MSPs and service teams seeking to measure and improve customer satisfaction through targeted surveys and detailed analytics.

Side-by-Side Comparison

Which to Choose

When deciding between Zigpoll and Simplesat for your SaaS company, consider the following:

• Zigpoll: Best suited for eCommerce SaaS companies, particularly those using Shopify, looking to gather customer feedback at various touchpoints to inform