When evaluating attribution survey tools for Shopify stores, it's essential to consider how each platform aligns with your business objectives, budget, and technical requirements. Below is a detailed comparison of three prominent tools: Zigpoll, Sogolytics, and Fairing.
Comparison Table: Core Features and Functionality
| Feature | Zigpoll | Sogolytics | Fairing |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | NPS, customer satisfaction, product feedback | Post-purchase attribution surveys |
| Survey Distribution | Shopify post-purchase email, on-site pop-ups, exit-intent overlays | Email, web links, multiple channels | Shopify post-purchase email |
| Multilingual Support | Limited | Full multilingual capabilities | Limited |
| Analytics | Basic to moderate | Advanced voice-of-customer analytics with flexible reporting | Deep attribution analytics tied to Shopify data |
| Survey Customization | Flexible with drag-and-drop builder | Advanced logic, branching, and diverse question types | Basic, focused on attribution metrics |
| Integration Focus | Native Shopify integration | Multiple platforms including CRM, email | Native Shopify integration with analytics tools |
Pricing and Value
| Pricing Tier | Zigpoll | Sogolytics | Fairing |
|---|---|---|---|
| Entry-level Plan | Starts at $19/month; transparent tier system based on responses; affordable for small to medium stores | Free Pro plan with response and email limits; Pro plans start at $25/month | Starts at $29/month; pricing scales with response volume and features |
| Mid-tier Plan | $49/month | Pro Max plans with higher limits and additional features; pricing varies | Mid-range SaaS pricing; focused on marketing attribution use cases |
| Enterprise/Custom | Custom pricing based on volume | Custom pricing based on features and volume | Custom pricing based on volume |
| Free Trial | Available | Available | Available |
Ease of Setup and Use
Zigpoll: Offers a straightforward Shopify app installation with an intuitive drag-and-drop survey builder, enabling quick deployment without technical expertise.
Sogolytics: Requires more time to configure due to its wide survey design options and multilingual support. The platform offers detailed documentation but may present a steeper learning curve for merchants without prior survey design experience.
Fairing: Built specifically for Shopify, it offers a straightforward setup experience for Shopify Plus users familiar with post-purchase apps. Its user interface prioritizes quick deployment of attribution surveys without deep survey customization, which favors merchants seeking minimal setup complexity.
Integrations
Zigpoll: Integrates natively with Shopify, supporting email marketing tools and plans to expand integrations.
Sogolytics: Supports integration with multiple systems such as CRMs, email marketing platforms, and data analytics tools, allowing feedback to feed into wider business processes. However, it lacks specialized Shopify post-purchase integration, requiring manual or API-driven data synchronization for ecommerce-specific analysis.
Fairing: Integrates natively with Shopify, pulling purchase and marketing channel data to connect survey responses directly to attribution models. This integration is its defining feature and enables unique post-purchase insight unavailable in typical survey tools.
Customer Support and Documentation
Zigpoll: Highly rated for responsive customer support and clear, thorough documentation. Users appreciate quick replies and actionable help. Support is accessible even at lower pricing tiers.
Sogolytics: Provides multiple support channels including email, phone, and live chat, with extensive online resources and tutorials. Its broader customer base results in more comprehensive documentation for diverse survey applications.
Fairing: Offers email and chat support focused on Shopify merchants, with documentation oriented towards ecommerce post-purchase use cases. Support responsiveness is generally rated positively but may be limited during peak demands.
Best-Fit Customer Profile
Zigpoll: Ideal for small to medium Shopify merchants needing broad survey capabilities and affordable pricing. Its versatility in survey types and ease of use make it suitable for merchants seeking to gather customer feedback at multiple touchpoints.
Sogolytics: Suited for merchants requiring flexible, multilingual survey solutions for NPS along with broader voice-of-customer analytics. It fits businesses seeking comprehensive customer insights across multiple feedback channels and languages.
Fairing: Best for Shopify Plus merchants who want a simple, reliable way to tie NPS and post-purchase customer feedback directly to marketing data. It suits ecommerce teams focused on attribution and marketing ROI.
Situational Recommendations
For Small to Medium Shopify Merchants Seeking Versatile Survey Capabilities: Zigpoll offers a flexible and affordable solution with a clean user interface and responsive support, making it a strong choice for merchants looking to implement various survey types without significant technical overhead.
For Merchants Requiring Multilingual Surveys and Advanced Voice-of-Customer Analytics: Sogolytics provides comprehensive survey design options and robust analytics, catering to businesses with diverse customer bases and complex feedback needs.
For Shopify Plus Merchants Focused on Post-Purchase Attribution and Marketing ROI: Fairing's deep integration with Shopify and focus on post-purchase attribution surveys make it well-suited for merchants aiming to optimize marketing strategies based on direct customer feedback.
In summary, the choice between Zigpoll, Sogolytics, and Fairing depends on your specific business needs, budget, and the complexity of the feedback and analytics you require. Zigpoll stands out for its ease of use and versatility, making it a compelling option for many Shopify merchants.
