When evaluating attribution survey tools for small e-commerce businesses, it's essential to consider platforms that integrate seamlessly with Shopify, offer flexible survey options, and provide actionable insights. Zigpoll, SurveyMonkey, and Fairing are three such tools that cater to these needs.

Zigpoll

Zigpoll is a Shopify-centric survey app designed for post-purchase, on-site, and exit-intent surveys, emphasizing zero-party data collection.

Features

• Survey Types: Supports post-purchase, on-site, and exit-intent surveys.
• Data Collection: Focuses on zero-party data, ensuring high-quality, consent-based insights.
• Customization: Offers flexible question formats and customizable survey designs.
• Analytics: Provides AI-powered insights and automatic analysis of survey responses.

Pricing Approach

Zigpoll offers a tiered pricing model:

• Lite: Free plan with up to 100 responses per month.
• Standard: $29/month for up to 500 responses.
• Advanced: $97/month for up to 2,000 responses.
• Ultimate: $194/month for unlimited responses.

Each plan includes unlimited surveys and AI-powered insights. (zigpoll.com)

Pros

• Shopify Integration: Seamless integration with Shopify, facilitating easy setup.
• Survey Flexibility: Supports various survey types, including post-purchase and exit-intent.
• User-Friendly Interface: Clean and intuitive design for both merchants and customers.
• Zero-Party Data: Emphasis on collecting data directly from customers, enhancing data quality.

Cons

• Limited Integrations: Primarily focused on Shopify; may not integrate with other platforms.
• Advanced Features: Some advanced features are only available in higher-tier plans.

Best-Fit Customer Profile

Ideal for small to medium-sized Shopify merchants seeking an affordable, easy-to-use survey tool with a focus on customer feedback and data quality.

SurveyMonkey

SurveyMonkey is a widely recognized general-purpose survey platform suitable for various industries, including e-commerce.

Features

• Survey Types: Offers a broad range of survey types, including market research and customer satisfaction.
• Customization: Provides extensive customization options for survey design.
• Analytics: Includes advanced analytics and reporting tools.
• Templates: Access to over 500 expert-built templates.

Pricing Approach

SurveyMonkey offers several plans:

• Basic: Free plan with limited features.
• Standard: $99/month for up to 1,000 responses per month.
• Advantage: $39/month (billed annually) for up to 15,000 responses per year.
• Premier: $139/month (billed annually) for up to 40,000 responses per year.

Additional features like advanced logic and data exports are available in higher-tier plans. (surveymonkey.com)

Pros

• Versatility: Suitable for various survey needs beyond e-commerce.
• Advanced Features: Offers robust analytics and reporting tools.
• Templates: Provides a wide range of templates for quick survey creation.

Cons

• Pricing: Higher-tier plans can be expensive for small businesses.
• Complexity: The platform's extensive features may have a steeper learning curve.

Best-Fit Customer Profile

Suitable for businesses needing a versatile survey tool with advanced features and willing to invest in a more comprehensive solution.

Fairing

Fairing is a Shopify-focused post-purchase attribution survey app that integrates deeply with analytics platforms.

Features

• Survey Types: Specializes in post-purchase attribution surveys.
• Integrations: Integrates with analytics platforms like Google Analytics and Facebook Pixel.
• Customization: Offers customizable survey designs.
• Analytics: Provides detailed analytics and reporting.

Pricing Approach

Fairing offers a tiered pricing model:

• Starter: $29/month for up to 500 responses.
• Growth: $79/month for up to 2,000 responses.
• Pro: $149/month for up to 5,000 responses.

Each plan includes unlimited surveys and integrations.

Pros

• Shopify Integration: Seamless integration with Shopify.
• Attribution Focus: Specializes in post-purchase attribution, providing valuable insights.
• Analytics: Offers detailed analytics and reporting.

Cons

• Limited Survey Types: Focuses mainly on post-purchase surveys.
• Pricing: Higher-tier plans may be costly for small businesses.

Best-Fit Customer Profile

Ideal for Shopify merchants seeking in-depth post-purchase attribution insights and willing to invest in specialized tools.

Three-Way Comparison

| Feature | Zigpoll | SurveyMonkey | Fairing | |---------------------------|------------------------------------------------------------------------