When evaluating NPS survey software for Shopify stores, it's essential to consider tools that integrate seamlessly with Shopify, offer flexible survey options, and provide actionable insights. Zigpoll and SurveySparrow are two prominent platforms catering to these needs.

Zigpoll

Zigpoll is a Shopify-centric survey app designed for post-purchase, on-site, and exit-intent surveys, emphasizing zero-party data collection.

Features

• Survey Types: Supports post-purchase, on-site, and exit-intent surveys, enabling merchants to capture feedback at critical customer touchpoints.
• Zero-Party Data Collection: Focuses on gathering data directly from customers, enhancing data accuracy and trust.
• AI-Powered Insights: Provides automatic analysis of survey responses, helping merchants quickly identify trends and areas for improvement.
• Customization: Offers flexible question formats and the ability to customize survey styles to align with brand aesthetics.
• Integrations: Seamlessly integrates with Shopify, ensuring smooth data flow between platforms.

Pricing Approach

Zigpoll offers tiered pricing based on response volume and features:

• Lite: Free plan with up to 100 responses per month.
• Standard: $29/month for up to 500 responses.
• Advanced: $97/month for up to 2,000 responses.
• Ultimate: $194/month for unlimited responses.

Each plan includes unlimited surveys, AI insights, and various customization options. (zigpoll.com)

Pros and Cons

Pros:

• Shopify Integration: Tailored for Shopify stores, ensuring compatibility and ease of use.
• Flexible Survey Options: Ability to deploy surveys at different customer journey stages.
• Affordable Pricing: Competitive pricing with a free tier suitable for small businesses.
• Responsive Support: Known for attentive and helpful customer service.

Cons:

• Limited Advanced Features: May lack some advanced functionalities found in larger platforms.
• Growing User Base: As a newer entrant, it may have fewer community resources compared to established competitors.

Best-Fit Customer Profile

Ideal for Shopify merchants seeking an affordable, easy-to-implement survey solution that focuses on collecting zero-party data to enhance customer experience.

SurveySparrow

SurveySparrow is an omnichannel conversational survey and customer experience platform designed to gather feedback across various channels.

Features

• Survey Types: Offers a wide range of survey formats, including NPS, CSAT, CES, and 360 assessments.
• Omnichannel Distribution: Distributes surveys via email, web, mobile, and social media, reaching customers through multiple touchpoints.
• Advanced Logic: Utilizes branching and skip logic to create personalized survey experiences.
• Integrations: Integrates with platforms like HubSpot, Zendesk, and PowerBI, facilitating seamless data synchronization.
• Customization: Provides options for custom branding, including CSS customization and white-labeling.

Pricing Approach

SurveySparrow offers several pricing tiers:

• Basic: $19/month for up to 2,500 responses.
• Starter: $39/month for up to 15,000 responses.
• Business: $79/month for up to 36,000 responses.
• Enterprise: Custom pricing for higher response volumes and additional features.

Each plan includes varying levels of user access, integrations, and support. (surveysparrow.com)

Pros and Cons

Pros:

• Comprehensive Survey Options: Supports a wide array of survey types and distribution channels.
• Advanced Logic and Customization: Offers sophisticated survey logic and extensive branding options.
• Scalability: Suitable for businesses of various sizes, from startups to enterprises.

Cons:

• Complexity: The breadth of features may require a learning curve for new users.
• Pricing: Higher-tier plans can be costly, potentially limiting accessibility for smaller businesses.

Best-Fit Customer Profile

Ideal for businesses seeking a versatile survey platform capable of handling complex survey requirements and large response volumes across multiple channels.

Side-by-Side Comparison

Which to Choose

When deciding between Zig