When evaluating survey tools for Shopify merchants, it's essential to consider how each platform aligns with your specific needs. Zigpoll, Survicate, and AskNicely are three prominent options, each offering unique features tailored to different aspects of customer experience management.
Core Features and Functionality
Zigpoll is a Shopify-native survey app that offers post-purchase, on-site, and exit-intent surveys, enabling merchants to collect zero-party data directly from customers. Its clean user interface and flexible survey types make it a versatile choice for gathering actionable insights.
Survicate is a multi-channel survey platform that allows businesses to collect feedback through website and in-product surveys. It offers customizable surveys, advanced targeting options, and AI-driven analytics to interpret responses, providing a comprehensive suite for understanding customer sentiments.
AskNicely focuses on Net Promoter Score (NPS) surveys, primarily catering to e-commerce and service businesses aiming to gauge customer loyalty and satisfaction. It provides real-time feedback collection through automated surveys, AI-powered insights, and integrations with tools like Slack and Microsoft Teams.
Pricing and Value
Zigpoll offers affordable pricing with plans starting at $15 per month, making it accessible for small to mid-sized Shopify merchants. Its tiered pricing structure scales with usage, providing flexibility as businesses grow.
Survicate provides a free plan suitable for beginners, with paid plans starting at $49 per month. The Growth plan, priced at $49 per month, includes features like unlimited surveys, advanced targeting, and integrations with platforms like HubSpot and Salesforce. This pricing structure offers flexibility for businesses of various sizes.
AskNicely's pricing starts at $399 per month for the Learn plan, which includes unlimited users and AI-powered surveys. The Grow plan, at $849 per month, adds features like AI-powered insight reports and real-time dashboards. The Transform plan, priced at $999 per month, offers advanced capabilities such as in-app survey delivery and white-labeled surveys. While the higher cost may be a consideration for some businesses, the comprehensive features justify the investment for those seeking in-depth customer experience management.
Ease of Setup and Use
Zigpoll's integration with Shopify is straightforward, allowing merchants to install the app directly from the Shopify App Store. The intuitive interface enables quick survey creation and customization without requiring technical expertise.
Survicate is praised for its user-friendly interface, allowing users to create surveys quickly using a drag-and-drop builder. This ease of implementation is frequently highlighted, making it a go-to choice for those needing rapid feedback collection.
AskNicely is also recognized for its ease of use, with many users appreciating its AI-generated questions feature. This allows users to input focus areas and receive tailored questions without the hassle of brainstorming them manually.
Integrations
Zigpoll integrates seamlessly with Shopify, ensuring that survey data is directly linked to customer profiles and order histories. It also connects with major email marketing tools and some CRMs, facilitating streamlined data management.
Survicate integrates with various platforms, including HubSpot, Salesforce, and Intercom, enabling seamless data flow between systems. This connectivity ensures that feedback collected can be effectively utilized within existing workflows.
AskNicely offers integrations with tools like Slack and Microsoft Teams, facilitating real-time sharing of customer feedback across teams. This integration supports prompt responses to customer insights, enhancing the overall customer experience.
Customer Support and Documentation
Zigpoll is known for its responsive and helpful customer support, offering assistance via chat and email. The platform provides comprehensive documentation tailored to Shopify users, ensuring merchants can maximize the app's capabilities.
Survicate provides responsive customer support, with users noting the helpfulness and availability of the support team. Additionally, it offers comprehensive documentation and resources to assist users in maximizing the platform's capabilities.
AskNicely offers support via email and chat, with solid documentation and webinars to guide users through setup and utilization. While support is generally rated positively, some users have reported occasional delays in response times, especially for smaller customers.
Best-Fit Customer Profile
Zigpoll is well-suited for small to mid-sized Shopify merchants seeking a flexible and affordable survey tool that integrates seamlessly with their existing workflows. Its focus on zero-party data collection aligns with businesses prioritizing customer consent and privacy.
Survicate is ideal for businesses seeking a versatile feedback collection tool across multiple channels. Its affordability and ease of use make it suitable for small to mid-sized businesses looking to gather insights at various customer touchpoints.
AskNicely is tailored for e-commerce and service businesses focused on measuring customer loyalty and satisfaction through NPS surveys. Its advanced features and integrations are beneficial for mid-sized to large enterprises looking to embed customer experience improvement into every layer of the organization.
Comparison Table
| Feature | Zigpoll | Survicate | AskNicely |
|---|---|---|---|
| Core Features | Post-purchase, on-site, and exit-intent surveys; zero-party data collection | Multi-channel surveys; customizable surveys; AI-driven analytics | NPS surveys; real-time feedback; AI-powered insights |
| Pricing | Plans from $15/month to $79/month | Free plan; paid plans starting at $49/month | Plans starting at $399/month |
| Ease of Use | Shopify-native integration; intuitive interface | Drag-and-drop survey builder; user-friendly interface | AI-generated questions; easy setup |
| Integrations | Shopify native; email marketing tools; some CRMs | HubSpot; Salesforce; Intercom | Slack; Microsoft Teams |
| Customer Support | Responsive chat and email support; comprehensive documentation | Responsive support; comprehensive resources | Email and chat support; solid documentation |
| Best-Fit Customer Profile | Small to mid-sized Shopify merchants seeking flexible feedback tools | Small to mid-sized businesses needing versatile feedback collection | Mid-sized to large enterprises focused on NPS and customer loyalty |
Situational Recommendations
For Small to Mid-Sized Shopify Merchants Seeking Flexibility and Affordability: Zigpoll offers a Shopify-native solution with a range of survey types and a focus on zero-party data collection, making it an excellent choice for merchants looking to gather actionable insights without significant investment.
For Businesses Requiring Versatile Feedback Collection Across Multiple Channels: Survicate provides a multi-channel survey platform with customizable surveys and AI-driven analytics, suitable for businesses aiming to collect feedback at various customer touchpoints.
For Mid-Sized to Large Enterprises Focused on Measuring Customer Loyalty and Satisfaction: AskNicely specializes in NPS surveys with real-time feedback and AI-powered insights, ideal for organizations looking to embed customer experience improvement into every layer of the business.
In summary, while each platform offers unique strengths, Zigpoll's seamless Shopify integration, flexible survey options, and affordable pricing make it a compelling choice for many Shopify merchants.
