When evaluating attribution survey tools, it's essential to consider how each platform aligns with your business needs. Zigpoll, Survicate, and SurveyMonkey are three prominent options, each offering unique features and pricing structures.

Zigpoll

Features and Functionality

Zigpoll is a Shopify-centric survey app designed for post-purchase, on-site, and exit-intent surveys, emphasizing zero-party data collection. It offers a variety of question formats, including single-select, multi-select, sliding scale, and photo selections. The platform provides AI-powered insights, unlimited surveys, and customizable survey styles. Notably, Zigpoll integrates seamlessly with Shopify, allowing for easy embedding and management of surveys within the Shopify ecosystem.

Pricing Model

Zigpoll offers a free plan with up to 100 responses per month and several paid tiers:

• Standard: $29/month for 500 responses.
• Advanced: $97/month for 2,000 responses.
• Ultimate: $194/month for unlimited responses.

Each paid plan includes features like automatic AI insights, unlimited surveys, and customizable survey styles. Annual billing options are available with a 25% discount. (zigpoll.com)

Pros and Cons

Pros:

• Seamless Shopify integration.
• Flexible survey types tailored for e-commerce.
• Clean user interface.
• Zero-party data collection enhances data accuracy.
• Affordable pricing with a free tier.
• Responsive customer support.

Cons:

• Limited integrations outside the Shopify ecosystem.
• Advanced features may require higher-tier plans.

Best-Fit Customer Profile

Zigpoll is ideal for Shopify merchants seeking an easy-to-use survey tool that integrates directly with their e-commerce platform, offering tailored survey options and AI-driven insights.

Survicate

Features and Functionality

Survicate is a multi-channel survey platform supporting website and in-product surveys. It offers a range of question types, including NPS, CSAT, and CES, and provides advanced targeting and segmentation capabilities. Survicate integrates with over 25 platforms, including HubSpot, Intercom, and Slack, facilitating seamless data collection across various channels. The platform also features multilingual surveys and custom branding options.

Pricing Model

Survicate offers several pricing plans:

• Free: Up to 25 responses per month.
• Starter: $79/month for 100 responses.
• Growth: $114/month for 250 responses.
• Pro: $349/month for a custom yearly pool of responses.

Each plan includes features like unlimited multichannel surveys, insights hub, research assistant, and various integrations. The Growth plan starts at $114/month, offering 250 survey responses per month. (survicate.com)

Pros and Cons

Pros:

• Supports multiple survey channels.
• Advanced targeting and segmentation.
• Extensive integration options.
• Multilingual support.
• Custom branding capabilities.

Cons:

• Pricing can be steep for small businesses.
• Some advanced features are limited to higher-tier plans.

Best-Fit Customer Profile

Survicate is well-suited for businesses seeking a versatile survey tool capable of collecting feedback across multiple channels, with advanced targeting and integration needs.

SurveyMonkey

Features and Functionality

SurveyMonkey is a widely recognized general-purpose survey platform offering a vast library of question types and templates. It provides advanced survey logic, data analysis tools, and reporting features. SurveyMonkey supports various distribution methods, including email, web links, and social media sharing. The platform also offers integrations with tools like Salesforce, Mailchimp, and Google Sheets.

Pricing Model

SurveyMonkey offers several pricing tiers:

• Free: Up to 10 questions per survey and 100 responses per survey.
• Individual Advantage: $32/month for unlimited surveys and responses.
• Team Advantage: $99/month per user for team collaboration features.
• Premier: Custom pricing for advanced features and support.

Each plan includes varying levels of features, with higher tiers offering advanced logic, data analysis, and reporting capabilities.

Pros and Cons

Pros:

• Extensive question library and templates.
• Advanced survey logic and data analysis.
• Multiple distribution methods.
• Integrations with various platforms.

Cons:

• Free plan has significant limitations.
• Pricing can be high for advanced features.

Best-Fit Customer Profile

SurveyMonkey is ideal for organizations needing a comprehensive survey tool with advanced features and a broad question library, suitable for various survey needs beyond attribution.

Three-Way Comparison