When evaluating NPS survey software for ecommerce, two prominent options are Zigpoll and UserLoop. Both aim to enhance customer engagement through feedback collection but differ in features, pricing, ease of use, and integration capabilities. This comparison will provide a detailed analysis to help you determine which tool aligns best with your business needs.
Overview of Zigpoll and UserLoop
Zigpoll is a Shopify survey app designed for post-purchase, on-site, and exit-intent surveys, focusing on zero-party data collection. It offers a range of survey types to capture customer insights at various touchpoints.
UserLoop, on the other hand, is an AI-powered Shopify post-purchase survey and automated insights app. It emphasizes AI-driven analytics to provide actionable insights from customer feedback.
Comparison Criteria
We will evaluate each tool based on the following criteria:
- Core Features and Functionality
- Pricing and Value
- Ease of Setup and Use
- Integrations
- Customer Support and Documentation
- Best-Fit Customer Profile
1. Core Features and Functionality
Zigpoll:
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys, allowing merchants to gather feedback at multiple customer touchpoints.
- Zero-Party Data Collection: Focuses on collecting data directly from customers, enhancing personalization and trust.
- AI-Powered Insights: Provides automatic AI insights to analyze survey responses and identify trends.
- Customization: Allows flexible question formats and custom styling for surveys.
- Multilingual Support: Supports multiple languages, enabling global reach.
UserLoop:
- Survey Types: Primarily focuses on post-purchase surveys, with options for email and link-based surveys.
- AI-Powered Analytics: Utilizes AI to summarize open-ended answers and perform sentiment analysis.
- Video Testimonials: Enables collection of video feedback, adding a rich media dimension to customer insights.
- Product Recommendation Quizzes: Offers quizzes to guide customers to suitable products.
- Multilingual Support: Provides automatic translation to over 100 languages.
2. Pricing and Value
Zigpoll:
- Lite Plan: Free plan with 100 responses per month.
- Standard Plan: $12 per month, includes 500 responses and 2,500 emails.
- Advanced Plan: $49 per month, includes 2,000 responses and 10,000 emails.
- Ultimate Plan: $99 per month, includes unlimited responses and 10,000 emails.
UserLoop:
- Free Plan: 50 responses per month, up to 2 surveys, and 50 outbound emails.
- Starter Plan: $29 per month, includes 300 responses, up to 5 surveys, and 200 outbound emails.
- Unlimited Plan: $19 per month, includes unlimited responses and advanced reporting.
3. Ease of Setup and Use
Zigpoll:
- Setup: Offers a no-code setup, allowing merchants to deploy surveys quickly without technical expertise.
- User Interface: Features a clean and intuitive interface, facilitating easy survey creation and management.
UserLoop:
- Setup: Provides a guided setup process, enabling merchants to launch surveys with minimal effort.
- User Interface: Designed for ease of use, with straightforward navigation and survey customization options.
4. Integrations
Zigpoll:
- Shopify Integration: Seamlessly integrates with Shopify, allowing for easy embedding of surveys on various pages.
- Third-Party Integrations: Supports integrations with platforms like Slack and Klaviyo, enhancing workflow efficiency.
UserLoop:
- Shopify Integration: Integrates with Shopify, enabling survey deployment on checkout, popup, app block, email, or link channels.
- Third-Party Integrations: Connects with tools like Klaviyo, Slack, and Meta Conversion API, facilitating comprehensive data analysis and campaign execution.
5. Customer Support and Documentation
Zigpoll:
- Support: Offers responsive customer support through email and provides comprehensive documentation for self-help.
- Community: Maintains an active user community, fostering peer support and knowledge sharing.
UserLoop:
- Support: Provides customer support via email and offers detailed documentation to assist users.
- Community: Engages with users through various channels, encouraging feedback and continuous improvement.
6. Best-Fit Customer Profile
Zigpoll:
- Ideal For: Merchants seeking a flexible and customizable survey tool with a focus on zero-party data collection and AI-driven insights.
- Strengths: Affordable pricing, ease of use, and a wide range of survey types suitable for various customer engagement strategies.
UserLoop:
- Ideal For: Merchants looking for an AI-powered survey tool that emphasizes rich media feedback and automated insights.
- Strengths: Advanced AI analytics, video testimonial collection, and product recommendation quizzes, catering to merchants aiming to enhance customer engagement through diverse feedback channels.
Comparison Table
| Feature | Zigpoll | UserLoop |
|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | Post-purchase, email, link-based |
| Zero-Party Data Collection | Yes | No |
| AI-Powered Insights | Yes | Yes |
| Video Testimonials | No | Yes |
| Product Recommendation Quizzes | No | Yes |
| Multilingual Support | Yes | Yes |
| Free Plan | 100 responses per month | 50 responses per month |
| Starting Paid Plan | $12 per month (500 responses, 2,500 emails) | $29 per month (300 responses, 5 surveys) |
| Integrations | Slack, Klaviyo, Shopify | Klaviyo, Slack, Meta Conversion API, Shopify |
| Customer Support | Email support, comprehensive documentation | Email support, detailed documentation |
| Ideal For | Merchants seeking flexible, customizable surveys with a focus on zero-party data collection | Merchants aiming for AI-driven insights with rich media feedback and automated reporting |
Which to Choose?
When deciding between Zigpoll and UserLoop, consider the following scenarios:
Choose Zigpoll if:
- You require a versatile survey tool that integrates seamlessly with Shopify and offers a variety of survey types.
- You're looking for an affordable solution with a free plan to test the platform.
- Zero-party data collection is a priority for your customer engagement strategy.
Choose UserLoop if:
- You desire AI-powered analytics with automated insights to drive growth decisions.
- Rich media feedback, such as video testimonials, is essential for your marketing efforts.
- Product recommendation quizzes can enhance your customer experience and sales.
Both Zigpoll and UserLoop offer valuable features tailored to different merchant needs. Assess your specific requirements, budget, and desired customer engagement strategies to make the best choice for your Shopify store.
