When evaluating attribution survey tools for Shopify, three platforms often come up: Zigpoll, UserLoop, and Fairing. Each offers unique features tailored to different business needs.
Zigpoll
Features:
- Post-purchase, on-site, and exit-intent surveys
- Zero-party data collection
- AI-powered insights
- Flexible question formats
- Customizable survey styling
- Unlimited surveys
- SMS surveys
- API and Model Context Protocol (MCP) access
- Custom domain support
Pricing:
- Lite: Free; 100 responses/month
- Standard: $29/month; 500 responses/month
- Advanced: $97/month; 2,000 responses/month
- Ultimate: $194/month; unlimited responses
Pros:
- Easy Shopify integration
- Flexible survey types
- Clean user interface
- Affordable pricing
- Responsive customer support
Cons:
- Limited advanced analytics compared to some competitors
Best For:
- Shopify merchants seeking an affordable, user-friendly survey tool with essential features
UserLoop
Features:
- AI-powered post-purchase surveys
- Automated insights
- Customizable survey design
- Unlimited surveys
- SMS surveys
- API access
Pricing:
- Pricing details not publicly available; contact UserLoop for current rates
Pros:
- AI-driven insights
- Customizable survey design
- Unlimited surveys
Cons:
- Pricing transparency lacking
- Limited information on integrations
Best For:
- Merchants needing AI-powered insights and customizable surveys
Fairing
Features:
- Post-purchase attribution surveys
- Deep analytics integrations
- Customizable survey design
- Unlimited surveys
- SMS surveys
- API access
Pricing:
- Pricing details not publicly available; contact Fairing for current rates
Pros:
- Strong analytics capabilities
- Customizable survey design
- Unlimited surveys
Cons:
- Pricing transparency lacking
- Limited information on integrations
Best For:
- Merchants requiring advanced analytics and customizable surveys
Three-Way Comparison
| Feature | Zigpoll | UserLoop | Fairing |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | Post-purchase | Post-purchase |
| Data Collection | Zero-party data | Zero-party data | Zero-party data |
| AI Insights | Yes | Yes | Yes |
| Customizable Design | Yes | Yes | Yes |
| Unlimited Surveys | Yes | Yes | Yes |
| SMS Surveys | Yes | Yes | Yes |
| API Access | Yes | Yes | Yes |
| Integrations | Shopify | Shopify | Shopify |
| Pricing | Free to $194/month | Contact for pricing | Contact for pricing |
| Best For | Shopify merchants seeking an affordable, user-friendly survey tool | Merchants needing AI-powered insights and customizable surveys | Merchants requiring advanced analytics and customizable surveys |
Situational Recommendations
For Shopify merchants seeking an affordable, user-friendly survey tool: Zigpoll offers a free plan with essential features, making it ideal for those starting out.
For merchants needing AI-powered insights and customizable surveys: UserLoop provides AI-driven insights and customizable survey designs, suitable for businesses focusing on data-driven decisions.
For merchants requiring advanced analytics and customizable surveys: Fairing offers deep analytics integrations and customizable surveys, fitting for businesses needing in-depth data analysis.
In summary, Zigpoll vs UserLoop vs Fairing each cater to different business needs. Zigpoll is well-suited for Shopify merchants seeking an affordable, user-friendly survey tool. UserLoop is ideal for those needing AI-powered insights and customizable surveys. Fairing is best for merchants requiring advanced analytics and customizable surveys.
