When evaluating survey tools for Shopify-based e-commerce businesses, it's essential to consider how well each platform integrates with Shopify, the types of surveys they offer, their pricing structures, ease of use, and the quality of customer support. Zigpoll and Wootric are two prominent options, each catering to different needs within the e-commerce landscape.

Zigpoll

Zigpoll is a Shopify-centric survey app designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. Its primary focus is on enhancing the shopping experience by capturing direct customer feedback at critical touchpoints.

Core Features and Functionality

• Survey Types: Post-purchase, on-site, and exit-intent surveys tailored for e-commerce.
• Survey Delivery: Native Shopify integration, on-site pop-ups, and post-purchase prompts.
• Zero-party Data Collection: Emphasis on collecting data directly from customers, ensuring privacy and accuracy.
• Customization: Easy-to-use drag-and-drop editor with multiple question types.
• Reporting & Analytics: Custom reports with segmentation based on purchase behavior.

Pricing Model

Zigpoll offers tiered pricing designed to accommodate the needs of small to medium-sized e-commerce businesses:

• Free Plan: Supports up to 200 responses per month.
• Entry-Level Plan: Starts at $29 per month, supporting up to 5,000 responses.
• Mid-Tier Plan: Priced at $99 per month, supporting up to 20,000 responses.
• Enterprise Plan: Custom pricing for over 50,000 responses.

This tiered approach allows businesses to scale their feedback collection as they grow.

Ease of Setup and Use

Zigpoll's native integration with Shopify simplifies the setup process, allowing merchants to deploy surveys without extensive technical knowledge. The user interface is clean and intuitive, enabling quick customization of survey designs and targeting rules.

Integrations

Zigpoll integrates seamlessly with Shopify, ensuring that feedback collection is embedded directly within the e-commerce workflow. It also supports integrations with platforms like HubSpot, Salesforce, Marketo, Zapier, and Slack, facilitating comprehensive data analysis and customer relationship management.

Customer Support and Documentation

Zigpoll provides responsive customer support and detailed documentation to assist users in maximizing the platform's capabilities. The support team is known for its prompt responses and willingness to assist with customization and troubleshooting.

Best-Fit Customer Profile

Zigpoll is ideally suited for small to medium-sized e-commerce businesses using Shopify. Its focus on post-purchase, on-site, and exit-intent surveys aligns with the immediate feedback needs of e-commerce merchants aiming to reduce cart abandonment and enhance conversion rates.

Wootric

Wootric is a customer experience management platform that specializes in real-time Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys, primarily targeting B2B SaaS companies.

Core Features and Functionality

• Survey Types: NPS, CSAT, and CES micro-surveys.
• Survey Delivery: Email, in-app, and website widget.
• Real-time Analytics: Dashboards with sentiment analysis and automated alerts.
• Zero-party Data Collection: Focus on customer feedback to gauge satisfaction and loyalty.
• Customization: Advanced logic and branching for survey flows.
• Multichannel: Supports email, web, and app-based surveys.

Pricing Model

Wootric's pricing reflects its enterprise-focused features:

• Free Plan: Limited to up to 100 responses per month.
• Professional Plan: Starting at $89 per month, includes one journey point and up to five seats.
• Growth Plan: Starting at $149 per month, includes three journey points and up to ten seats.
• Voice of the Customer Plan: Custom pricing, includes all features from the Growth Plan plus advanced analytics and custom dashboards.

While Wootric offers advanced analytics, the higher cost may be prohibitive for startups with limited budgets.

Ease of Setup and Use

Wootric requires some technical setup to integrate with SaaS products, including API configuration and embedding widgets in apps or websites. The interface is feature-rich, which may add a slight learning curve for new users unfamiliar with NPS platforms.

Integrations

Wootric supports a wider range of integrations beyond Shopify, connecting with CRM, support, and analytics tools that SaaS businesses commonly use. However, its broader focus on SaaS means less optimized Shopify-specific features.

Customer Support and Documentation

Wootric offers email and chat support along with extensive online documentation and customer success resources suited to enterprise clients.

Best-Fit Customer Profile

Wootric is best suited for B2B SaaS companies that need advanced micro-survey capabilities across multiple digital touchpoints and integration with CRM and support systems.

Side-by-Side Comparison