When evaluating attribution survey tools for Shopify stores, two notable options are Zigpoll and Zonka Feedback. Both platforms offer unique features tailored to capturing customer insights, but they differ in functionality, pricing, ease of use, and integration capabilities.

Zigpoll

Zigpoll is a Shopify-centric survey application designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. Its primary focus is on seamless integration with Shopify stores, enabling merchants to gather direct feedback from customers at critical touchpoints in the shopping journey.

Features

• Survey Types: Offers post-purchase, on-site, and exit-intent surveys to capture customer feedback at various stages.
• Zero-Party Data Collection: Emphasizes gathering data directly from customers, enhancing personalization and trust.
• AI-Powered Insights: Provides automatic analysis of survey responses to identify trends and actionable insights.
• Customization: Allows for flexible question formats and custom styling of surveys to align with brand aesthetics.
• Integrations: Features one-click integration with Shopify, facilitating easy setup and data synchronization.

Pricing Model

Zigpoll offers a tiered pricing structure:

• Lite: Free plan with up to 100 responses per month.
• Standard: Approximately $29 per month, including 500 responses and 2,500 emails.
• Advanced: Approximately $97 per month, offering 2,000 responses and 10,000 emails.
• Ultimate: Approximately $194 per month, providing unlimited responses and emails.

These plans include features like AI insights, unlimited surveys, and SMS surveys, with higher tiers offering additional benefits such as API access and custom domain support. (zigpoll.com)

Pros and Cons

Pros:

• Shopify Integration: Streamlined setup with Shopify stores.
• Zero-Party Data: Enhances personalization and customer trust.
• Affordable Pricing: Competitive pricing with a free tier for testing.
• Responsive Support: Known for attentive customer service.

Cons:

• Limited Advanced Features: May lack some advanced analytics found in other platforms.
• Scalability: Higher tiers may be cost-prohibitive for smaller businesses.

Best-Fit Customer Profile

Zigpoll is ideal for Shopify merchants seeking an easy-to-implement survey tool that focuses on collecting zero-party data to enhance customer experience and drive sales.

Zonka Feedback

Zonka Feedback is a multi-channel customer feedback platform that enables businesses to capture insights across various touchpoints, including websites, emails, SMS, and in-app surveys. It offers a comprehensive suite of tools for feedback management and analytics.

Features

• Multi-Channel Surveys: Supports surveys via email, SMS, WhatsApp, kiosks, web, in-app, and offline.
• CX Metrics: Measures NPS, CSAT, and CES to gauge customer satisfaction.
• Advanced Targeting: Allows for user segmentation and targeted survey distribution.
• Customizable Surveys: Provides a drag-and-drop builder for creating surveys in multiple languages.
• Integrations: Offers over 20 premium integrations with CRMs and other tools.

Pricing Model

Zonka Feedback's pricing is tailored based on feedback volume and customer experience goals:

• Feedback Management: Pricing starts at approximately $99 per month, with custom quotes available based on specific needs.
• AI Feedback Intelligence: Pricing starts at approximately $799 per month, offering advanced analytics and AI-driven insights. (zonkafeedback.com)

These plans include features like customizable surveys, real-time dashboards, and case management, with higher tiers offering additional benefits such as AI-powered analysis and advanced integrations.

Pros and Cons

Pros:

• Multi-Channel Support: Captures feedback across various platforms.
• Advanced Analytics: Provides in-depth insights into customer experience metrics.
• Customization: Highly customizable surveys to fit diverse business needs.
• Scalability: Suitable for businesses of all sizes, from small to enterprise-level.

Cons:

• Complexity: May require a learning curve due to its extensive features.
• Pricing: Higher tiers may be expensive for smaller businesses.

Best-Fit Customer Profile

Zonka Feedback is well-suited for businesses seeking a comprehensive, multi-channel feedback solution with advanced analytics capabilities, particularly those with diverse customer touchpoints and complex feedback needs.

Side-by-Side Comparison